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Social Media Strategist and Analyst
Paola Hemmingsen
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
I am an experienced Social Media Strategist with a user-centric and data-driven approach, making use of social intelligence to meet target audience’s needs and interests, while achieving bespoke business goals such as positive sentiment, brand awareness, customer satisfaction, improving community engagement and lead generation. I have an integrated knowledge of all things social and digital and have driven successful strategies on owned, earned and paid media channels, implementing content, advocacy, influencer and community engagement programmes within top 500 Fortune organisations.
I make use of the latest social listening and analytics tools, like Brandwatch, Sprinklr, Sysomos, Meltwater, Social Bakers, Netvibes, etc. combining various online research and SEO techniques complementing social activities.
I am also a social paid specialist, optimising campaigns to maximise results on most social platforms and in a variety of formats. I am specifically skilled in dealing with cross-functionall stakeholders, agencies and creative teams management, working with complex matrix organisations production, brand and legal worf-flows.
I make use of the latest social listening and analytics tools, like Brandwatch, Sprinklr, Sysomos, Meltwater, Social Bakers, Netvibes, etc. combining various online research and SEO techniques complementing social activities.
I am also a social paid specialist, optimising campaigns to maximise results on most social platforms and in a variety of formats. I am specifically skilled in dealing with cross-functionall stakeholders, agencies and creative teams management, working with complex matrix organisations production, brand and legal worf-flows.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Spanish
Good
Available
My experience
2020 - 2021
temp
Digital, Social Media Manager and Analyst
Verizon.
Tasks Manager for the Companies profiles on LinkedIn, Twitter YouTube and webinar
platforms such as BrightTALK, content creation, sourcing and amplification to raise awareness,
engagement and lead acquisition. Social Paid Campaigns, Analysis and reporting, optimisation,
acquisition and growth insights. Publication, monitoring and listening management via Sprinklr.
Employee advocacy management and internal communications on social governance.
platforms such as BrightTALK, content creation, sourcing and amplification to raise awareness,
engagement and lead acquisition. Social Paid Campaigns, Analysis and reporting, optimisation,
acquisition and growth insights. Publication, monitoring and listening management via Sprinklr.
Employee advocacy management and internal communications on social governance.
Social Media, Content creation, B2B, Optimization, Management, Linkedin, Youtube, Sourcing, Content, Twitter, Growth, Monitoring, Employee Advocacy, Social, Manager
2016 - 2019
job
Social Media and Social Analytics Lead Global
Verisk Analytics.
• Role Social Media and Social Analytics Lead Global
• Tasks Manager for the Companies profiles on LinkedIn, Twitter, Facebook and YouTube.
Strategy and implementation of paid campaigns in the main social media channels and digital
channels, targeting specific audiences globally, successfully raising brand awareness, website
traffic and generating campaign conversions. Paid social specialist for LinkedIn, Facebook,
Instagram, Twitter, YouTube, Google and Display. Agency management and dealing with international stakeholders.
• Social Analytics and insights: Paid and social media analytics and KPI's reporting, using AdStage,
Google Analytics, etc. Social Listening and research - Earned media reporting. Insights for
marketing, branding, campaign and content strategy optimisation, through Sysomos and Brandwatch. Building of the monitoring and listening structure and maintaining of queries for
brand sentiment, competitive analysis, audience and campaign segments.
• Employee Advocacy: strategy and implementation of employee advocacy and advocate
platform LinkedIn Elevate training thought leaders and advocates.
• Tasks Manager for the Companies profiles on LinkedIn, Twitter, Facebook and YouTube.
Strategy and implementation of paid campaigns in the main social media channels and digital
channels, targeting specific audiences globally, successfully raising brand awareness, website
traffic and generating campaign conversions. Paid social specialist for LinkedIn, Facebook,
Instagram, Twitter, YouTube, Google and Display. Agency management and dealing with international stakeholders.
• Social Analytics and insights: Paid and social media analytics and KPI's reporting, using AdStage,
Google Analytics, etc. Social Listening and research - Earned media reporting. Insights for
marketing, branding, campaign and content strategy optimisation, through Sysomos and Brandwatch. Building of the monitoring and listening structure and maintaining of queries for
brand sentiment, competitive analysis, audience and campaign segments.
• Employee Advocacy: strategy and implementation of employee advocacy and advocate
platform LinkedIn Elevate training thought leaders and advocates.
Website, Manager, Social, Employee Advocacy, Campaign, Google, International, KPI, Content strategy, Monitoring, Implementation, Twitter, Content, Marketing, Youtube, Analytics, Linkedin, Management, Optimization, Facebook, Training, Instagram, Research, Google analytics, Branding, Social Media
2015 - 2015
temp
Social Media and Communications Manager
Microsoft WE.
Microsoft Business Partner Network WE
• Tasks Strategy for supporting Business Partners social channels across Europe, including social
messaging, social content and paid strategy localisation, increasing audience engagement and improving NPS. Establishing a unified strategy across Western Europe digital and social
channels. Reporting on insights from social and network channel activity using social listening and analytics tools, suggesting best course of action. Worked with internal communications
teams across all Europe, coordinating across Microsoft US Headquarters in Redmond and
Wunderman social agency in London to align Brand Identity.
• Tasks Strategy for supporting Business Partners social channels across Europe, including social
messaging, social content and paid strategy localisation, increasing audience engagement and improving NPS. Establishing a unified strategy across Western Europe digital and social
channels. Reporting on insights from social and network channel activity using social listening and analytics tools, suggesting best course of action. Worked with internal communications
teams across all Europe, coordinating across Microsoft US Headquarters in Redmond and
Wunderman social agency in London to align Brand Identity.
Social Media, Analytics, Content, Network, Brand identity, Business Partner, Social, Manager
2013 - 2015
job
Digital Marketing, Content and Social Media Strategist
Carphone Warehouse UK.
in the area of projects showing the benefits of technology in education, for example Techknowledge for Schools.
• Tasks Monitoring & Content planning on online channels and social media. Raising awareness,
traffic generation and project engagement via paid social campaigns, promoting speaker
events, blogs, contests, giveaways, and other promotional activities, cross collaborating with education and technology influencers from companies such as Talk Talk, Virgin Media, Google,
Microsoft, Pearson.
• Tasks Monitoring & Content planning on online channels and social media. Raising awareness,
traffic generation and project engagement via paid social campaigns, promoting speaker
events, blogs, contests, giveaways, and other promotional activities, cross collaborating with education and technology influencers from companies such as Talk Talk, Virgin Media, Google,
Microsoft, Pearson.
Marketing, Digital Marketing, Social Media, Technology, Blogs, Content, Speaker, Monitoring, Google, Online, Social
2012 - 2013
freelance
Social & Analytics consultant. Freelance Projects
Social Media Consultancy.
Projects Social data analysis and SWOT analysis for social media strategy, social media
channels roadmap and structuring.
channels roadmap and structuring.
Social Media, Data Analysis, Analytics, Social
2011 - 2012
job
Social Media and Digital Lead
GetApp.com Cloud Business Apps Marketplace.
Tasks Online identity and strategies for all social media channels and user engagement.
Promotion of vendors and software companies such as Intuit, Zoho and Salesforce.
Branding, SEO, paid advertising, Content Strategy for the resources centre, reviews, blog
and community. Social Media Analytics: brand, market, competitive intelligence and trending topics analysis. Brand awareness, marketing optimisation. Social media
campaigns, Facebook Ads management.
Promotion of vendors and software companies such as Intuit, Zoho and Salesforce.
Branding, SEO, paid advertising, Content Strategy for the resources centre, reviews, blog
and community. Social Media Analytics: brand, market, competitive intelligence and trending topics analysis. Brand awareness, marketing optimisation. Social media
campaigns, Facebook Ads management.
Analytics, Zoho, Social, Online, Software, Marketing optimisation, Content strategy, Community, Competitive intelligence, Blog, Content, Marketing, ADS, Management, Optimization, Salesforce, Facebook, Advertising, Seo, Branding, Social Media
My education
University of Illinois
N/a, Digital Analytics for Marketing Professionals
N/a, Digital Analytics for Marketing Professionals
Northwestern University
N/a, N/a
N/a, N/a
University of Lima South America
Bachelors, Management
Bachelors, Management
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