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Senior marketeer with exceptional media, publishing and entertainment experience
Jamie Moore
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Creative, commercial and dependable marketeer with exceptional background in media, publishing e-commerce, content, retail, loyalty and subscription. Proven experience devising and delivering marketing and brand strategies that deliver measurable value from smallest to significant budgets, managing creative and media agencies, leading marketing and creative teams, from start ups to world-class organisations, as well as working with talent, licensees and brand partners. I devise and deliver integrated campaigns above, through and below the line – across TV, radio and print to crm, digital, social and retail/b2b. Used to extremely fast-paced environment, with multiple stakeholders, and getting hands on to deliver.
Markets
United Kingdom
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2014 - 2020
job
Head of Brand Marketing Communications, Mail Newspapers
DMG Media.
● Lead marketing and brand communications for the Daily Mail - Britain's biggest newspaper - across TV, radio, print, CRM, digital, social, subscriptions and loyalty
● Manage ATL media and production budget of £3m+
● Manage media, creative and digital agencies
● Marketing of Mail Plus digital subscription app and new content streams - doubling sales, increasing engagement and retention
● Acquisition, engagement and retention comms to the Mail's one million loyalty club members
● Launched Mail's new loyalty partnership with Nectar, including migration of over 400k members to new platform
● E-commerce marketing for the Mail's white label Shop, Travel, Finance and Wine business
● Switched radio buying from weekly tactical to always on with £1.8m airtime and sponsorship deal with Global, delivering 20% extra value, and reduced production costs by 40%
● Manage ATL media and production budget of £3m+
● Manage media, creative and digital agencies
● Marketing of Mail Plus digital subscription app and new content streams - doubling sales, increasing engagement and retention
● Acquisition, engagement and retention comms to the Mail's one million loyalty club members
● Launched Mail's new loyalty partnership with Nectar, including migration of over 400k members to new platform
● E-commerce marketing for the Mail's white label Shop, Travel, Finance and Wine business
● Switched radio buying from weekly tactical to always on with £1.8m airtime and sponsorship deal with Global, delivering 20% extra value, and reduced production costs by 40%
Marketing, CRM, Budget, E-commerce, Print, Finance, Sales, Radio, Content, TV, Retention, Sponsorship, App, Production, Social, That you
2013 - 2014
job
Head of Marketing Communications
Fubar Radio.
● Reporting to CEO of this digital app start-up, launched UK's most innovative radio station, hiring and working with some of countries leading comedy talent
● Developed the brand, proposition, managed app development and website delivery, b2b pitches
● Worked with Apple's UI, Appstore and Marketing team to develop and launch the app
● Paid digital, social media, creative and PR strategy, plus manage agencies
● Presentations and pitches to board and potential investors
● Developed the brand, proposition, managed app development and website delivery, b2b pitches
● Worked with Apple's UI, Appstore and Marketing team to develop and launch the app
● Paid digital, social media, creative and PR strategy, plus manage agencies
● Presentations and pitches to board and potential investors
Marketing, Social Media, B2B, App development, UI, SoMe, Pr, Radio, Website, Ceo, Development, App, Social, UP
2010 - 2013
job
Marketing Communications Director Marketing/Marketing Director Non Fiction and Collins
HarperCollins.
● Led the marketing and publicity team
● Led retail marketing strategy with key retailers Amazon, Asda, Tesco, Waterstones
● Responsible for £2m+ integrated marketing budget (traditional, digital, publicity, retail, insight)
● Introduced marketing planning process and KPIs measuring marketing and publicity impact
● Undertook consumer insight for brands and projects from acquisition to launch
● Helped deliver large increase in market share and become UK's #1 entertainment publisher in 2011
● Overhauled creative and media briefing process with commercial focus and market mapping
● Bestselling consumer campaigns across celebrity autobiography, cookery and entertainment categories, working with some of UK's biggest personalities and entertainment properties
● Introduced new digital marketing team
● Working closely with US, European and Asian teams to roll out consistent international marketing approach and campaign activity
● Led retail marketing strategy with key retailers Amazon, Asda, Tesco, Waterstones
● Responsible for £2m+ integrated marketing budget (traditional, digital, publicity, retail, insight)
● Introduced marketing planning process and KPIs measuring marketing and publicity impact
● Undertook consumer insight for brands and projects from acquisition to launch
● Helped deliver large increase in market share and become UK's #1 entertainment publisher in 2011
● Overhauled creative and media briefing process with commercial focus and market mapping
● Bestselling consumer campaigns across celebrity autobiography, cookery and entertainment categories, working with some of UK's biggest personalities and entertainment properties
● Introduced new digital marketing team
● Working closely with US, European and Asian teams to roll out consistent international marketing approach and campaign activity
Marketing, Digital Marketing, MArketing Strategy, Retail, Budget, SoMe, Marketing Planning, Amazon, International, Campaign, LED
2009 - 2010
job
Marketing Director Non Fiction
Collins and Fiction.
Marketing Director across five divisions during period of restructure; introduced a portfolio management project to budgeting and publishing process to clarify fiction divisional strategy
Marketing, Management
2007 - 2009
job
Marketing Director Collins
HarperCollins.
● Ran the marketing, publicity and design teams (12 people) for three publishing divisions Reference, Language and Geo reporting to three managing directors
● Undertook market audit of each divisional category with market analysis, insight and strategy sessions resulting in strategic change in publishing focus
● Geo (Maps & Atlas business) market share increased by 20% with clear product portfolio strategy with refreshed product launches and retail promotions
● Undertook market audit of each divisional category with market analysis, insight and strategy sessions resulting in strategic change in publishing focus
● Geo (Maps & Atlas business) market share increased by 20% with clear product portfolio strategy with refreshed product launches and retail promotions
Marketing, Design, Retail, Audit
2004 - 2007
job
Marketing Director
Rebranded Virgin Publishing as Virgin Books.
(Marketing Manager Sep 2002-Apr 2004)
● Rebranded Virgin Publishing as Virgin Books with new identity and brand values
● Managed UK sales team and sales budget of £5million, plus responsible for US distribution relationship and worked on set up of US office, recruiting and managing a small US team
● Rebranded Virgin Publishing as Virgin Books with new identity and brand values
● Managed UK sales team and sales budget of £5million, plus responsible for US distribution relationship and worked on set up of US office, recruiting and managing a small US team
Marketing, Budget, Sales, Office, Manager, UP
2000 - 2002
job
E-commerce Manager
unknown.
● Conceived and launched Virgin branded e-commerce website with new revenue stream turnover of £250k
● Established marketing and commercial partnerships with Virgin Group and third parties including the BBC
● Established marketing and commercial partnerships with Virgin Group and third parties including the BBC
Marketing, E-commerce, Website, Manager
1997 - 2000
job
Marketing Executive
Catalogues.
copy, campaigns, print and POS, sales conferences, trade events
Marketing, Print, Sales, Pos
My education
1996
-
1997
West Herts College
Postgraduate Diploma, Publishing
Postgraduate Diploma, Publishing
Kings College University of London
Bachelors, English Literature and Language (Minor in History of Art)
Bachelors, English Literature and Language (Minor in History of Art)
Forest School
Secondary, N/a
Secondary, N/a
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