$$$$
{{ $t($store.state.user.experience_value_in_dollars) }}
Expert
{{ $t($store.state.user.experience_search_name) }}
0
jobs
Strong marketing profile specialising in campaign management
Olivia Jackson
,
York, United Kingdom
Experience
Other titles
Skills
I'm offering
Marketing professional with with over 16 years experience. Skilled in content planning and implementation; campaign management, digital marketing, marketing strategy and social media strategy.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Ready for
Ongoing relation / part-time
Available
My experience
2018 - 2020
job
Digital Acquisition Manager
Best Western Hotels GB.
• Identify, develop, and evaluate social strategy, based on knowledge of objectives and market characteristics
• Manage and implement the social media strategy across Twitter, Facebook and Instagram, including creation of posts and setting up and managing advertising
• Manage affiliate marketing alongside agency
• Work with in-house database team and agencies to: profile customer database, overlay segmentation rules and design and implement an email customer journey in order to target customers effectively with marketing activity.
• Manage and implement the social media strategy across Twitter, Facebook and Instagram, including creation of posts and setting up and managing advertising
• Manage affiliate marketing alongside agency
• Work with in-house database team and agencies to: profile customer database, overlay segmentation rules and design and implement an email customer journey in order to target customers effectively with marketing activity.
Manager, Social, Affiliate marketing, Web, Affiliate, Twitter, Marketing, Facebook, Instagram, Research, MArketing Strategy, Advertising, Design, Seo, Google analytics, Social media ads, Content marketing, Social Media Marketing, Digital Marketing, Social Media, Online marketing
2012 - 2018
job
Marketing Manager
Best Western Hotels GB.
• Identified, developed, and evaluated marketing strategy, based on knowledge of objectives and market characteristics
• Managed and coordinated marketing campaigns to promote Best Western leisure products and services, working with designers, fulfilment houses and printers. Campaigns were both on and offline and include email, direct mail, web, social media, advertising and partnerships.
• Best Western won a Cateys Award (hotel industry award) and a DMA Gold Award for two of the campaigns I managed
• Product development - launched a new family product and kids club including research, focus groups (with hoteliers and customers) and a suite of new communications.
• Manage and implement partnerships for the company, including Tesco Clubcard, McDonalds and Disney
• Groups' marketing - produce email communications, adverts and brochures aimed at this segment.
• Managed and coordinated marketing campaigns to promote Best Western leisure products and services, working with designers, fulfilment houses and printers. Campaigns were both on and offline and include email, direct mail, web, social media, advertising and partnerships.
• Best Western won a Cateys Award (hotel industry award) and a DMA Gold Award for two of the campaigns I managed
• Product development - launched a new family product and kids club including research, focus groups (with hoteliers and customers) and a suite of new communications.
• Manage and implement partnerships for the company, including Tesco Clubcard, McDonalds and Disney
• Groups' marketing - produce email communications, adverts and brochures aimed at this segment.
Project Management, Project coordination, Management, Marketing, Advertising, Copywriting, Proofreading, Newsletters, Content marketing, Integrated multi-channel campaigns, Brochures / Flyers, Focus group, Email marketing, Email development, Email templates
2008 - 2012
job
Senior Marketing Executive
Best Western Hotels GB.
• Coordinated marketing campaigns to promote Best Western leisure products and services, working with designers, fulfilment houses and printers. Campaigns were both on and offline and include email, direct mail, web, social media, advertising and partnerships.
• Best Western won a Cateys Award (hotel industry award) and a DMA Gold Award for two of the campaigns I managed
• Product development - launched a new family product and kids club including research, focus groups (with hoteliers and customers) and a suite of new communications.
• Manage and implement partnerships for the company, including Tesco Clubcard, McDonalds and Disney
• Groups' marketing - produce email communications, adverts and brochures aimed at this segment.
• Best Western won a Cateys Award (hotel industry award) and a DMA Gold Award for two of the campaigns I managed
• Product development - launched a new family product and kids club including research, focus groups (with hoteliers and customers) and a suite of new communications.
• Manage and implement partnerships for the company, including Tesco Clubcard, McDonalds and Disney
• Groups' marketing - produce email communications, adverts and brochures aimed at this segment.
Marketing, Project Management, Project coordination, Brochures / Flyers, Email marketing, Online Marketing, Google analytics, Content marketing, Copywriting, Web content, Proofreading, Customer databases
2006 - 2008
job
Marketing Executive
Best Western Hotels GB.
• Coordinated marketing campaigns to promote Best Western leisure products and services, working with designers, fulfilment houses and printers. Campaigns were both on and offline and include email, direct mail, web, social media, advertising and partnerships.
• Best Western won a Cateys Award (hotel industry award) and a DMA Gold Award for two of the campaigns I managed
• Groups' marketing - produce email communications, adverts and brochures aimed at this segment.
• Best Western won a Cateys Award (hotel industry award) and a DMA Gold Award for two of the campaigns I managed
• Groups' marketing - produce email communications, adverts and brochures aimed at this segment.
Marketing, Project Management, Project coordination, Email marketing, Content marketing, Marketing campaigns
2004 - 2006
job
Marketing Assistant
Darlington Borough Council.
Responsible for assisting with our marketing strategy across six venues within Leisure and Arts. Playing a vital role in the marketing and success of various events across the region.
Key duties:
• Wrote, designed and managed direct mail for Darlington Civic Theatre which required creativity, excellent communication and the ability to present information effectively
• Wrote copy for newsletters and other literature and produced in-house leaflets, posters and event programmes
• Managed print distribution across venues
• Interim Press Officer responsible for organising press launches and interviews, attending weekly press nights, writing press releases, maintaining a press archive and liaising with local and national press on a regular basis.
• Managed Darlington Arts website and SMS communications
Key duties:
• Wrote, designed and managed direct mail for Darlington Civic Theatre which required creativity, excellent communication and the ability to present information effectively
• Wrote copy for newsletters and other literature and produced in-house leaflets, posters and event programmes
• Managed print distribution across venues
• Interim Press Officer responsible for organising press launches and interviews, attending weekly press nights, writing press releases, maintaining a press archive and liaising with local and national press on a regular basis.
• Managed Darlington Arts website and SMS communications
Marketing, MArketing Strategy, Writing, Print, Event, Website, Creativity, Interim
My education
1998
-
2001
University of Lincoln
Bachelors, Communication
Bachelors, Communication
1996
-
1998
Darlington College
BTEC, Media Studies
BTEC, Media Studies
1996
-
1998
Darlington College
A Level, English Language
A Level, English Language
Olivia's reviews
Olivia has not received any reviews on Worksome.
Contact Olivia Jackson
Worksome removes the expensive intermediaries and gives you direct contact with relevant talent.
Create a login and get the opportunity to write to Olivia directly in Worksome.
38000+ qualified freelancers
are ready to help you
Tell us what you need help with
and get specific bids from skilled talent in Denmark