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Partner Hummingbirdinsights
Morag Spencer
,
Leatherhead, United Kingdom
Experience
Other titles
Skills
I'm offering
Morag is a qualitative research professional with a 14-year track record. She has successfully delivered over 300 multi-country market research projects. She thrives on building client relationships and bringing the consumer's voice into the heart of her client's business Transferrable skills • Ability to turn research findings (qual and quant) into practical business strategy • Competent in research design and project management • Insightful qualitative interviewing and focus group moderation of all consumer types from teens to the elderly • Strong team leadership and development
Markets
United Kingdom
Links for more
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Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2020 - ?
freelance
Research Consultant
unknown.
Advising clients on how to solve their business queries and that insights are translated into actionable business strategy
Achievements include:
• Successfully acquired a client in the technology sector within her first week of freelancing
• Empowering clients to conduct more targeted research projects at a quicker turnaround and lower cost, without compromising their impact
Achievements include:
• Successfully acquired a client in the technology sector within her first week of freelancing
• Empowering clients to conduct more targeted research projects at a quicker turnaround and lower cost, without compromising their impact
Business strategy, Research, Technology, Turnaround
2016 - 2020
job
Client Director
Kantar (Insights).
Growing key client accounts and delivering their multi-country market research projects from initial design and logistics, through fieldwork and analysis to final debrief and strategic recommendations
Achievements include:
• Was quickly promoted after a year to Client Director
• Consistently grew and retained key client accounts (Shell, Mondelez, Nestle, Vodafone, Uber, RB) by 15%
• Asahi Global Account Coordinator working with client and internal account teams across Europe, UK, Japan and Australia to ensure consistent delivery. Instrumental in delivering £1.9m account growth last year
• Enhanced and reorganised the Kantar Accelerator Program for high performers across the group, saving Kantar Insights £100K per annum
• Mentored and developed my team, ensuring progression and promotion once upskilled
• Improved staff loyalty - 100% retention within my team
P2
Achievements include:
• Was quickly promoted after a year to Client Director
• Consistently grew and retained key client accounts (Shell, Mondelez, Nestle, Vodafone, Uber, RB) by 15%
• Asahi Global Account Coordinator working with client and internal account teams across Europe, UK, Japan and Australia to ensure consistent delivery. Instrumental in delivering £1.9m account growth last year
• Enhanced and reorganised the Kantar Accelerator Program for high performers across the group, saving Kantar Insights £100K per annum
• Mentored and developed my team, ensuring progression and promotion once upskilled
• Improved staff loyalty - 100% retention within my team
P2
Design, Market research, Research, Growth, Coordinator, Retention
2006 - 2012
job
Senior Research Executive
Vibrand.
responsible for running the office and managing research projects
Achievements include:
• Began as a junior research executive and progressed to a senior research executive
• Directed the daily running of the office and all project management
Achievements include:
• Began as a junior research executive and progressed to a senior research executive
• Directed the daily running of the office and all project management
Project Management, Research, Management, Office
2001 - 2005
job
Registered Intensive Care Nurse
unknown.
specialising in Cardiology. I quickly reached the top of my nursing career, so I went on to complete a Post Graduate Diploma in Marketing Management. Here I was introduced into the world of market research and understanding of consumer behaviour.
I felt there was a strong connection between market research and nursing (particularly the psychology and psychiatric aspects) which I have been able to apply throughout my market research career
I felt there was a strong connection between market research and nursing (particularly the psychology and psychiatric aspects) which I have been able to apply throughout my market research career
Marketing, Market research, Research, Management, Marketing Management, Consumer behaviour
My education
University of Cape Town
Somepostgraduate, Management and service marketing (Minor in Nursing)
Somepostgraduate, Management and service marketing (Minor in Nursing)
University of Stellenbosch
Honours Degree in Intensive Care Nursing, Intensive Care Nursing
Honours Degree in Intensive Care Nursing, Intensive Care Nursing
University of Stellenbosch
N/a, Nursing Science
N/a, Nursing Science
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