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strategic thinker who visualises and defines brands
James Sprawson
,
Great missenden, United Kingdom
Experience
Other titles
Skills
I'm offering
Hi,
I am a strategic thinker who visualises and defines
brands in a way that helps companies differentiate themselves from the competition. Design – in all its shapes and forms – continues to drive me.
Whilst working at McCann Health, I was creative lead for a number of pharmaceutical clients namely Merk, GSK and Novartis. During my four years at McCann I helped develop and deliver the
European launch campaign for Mavenclad, a new MS drug for Merk. The campaign encompassed many different elements: brand identity, interactive sales aids, digital content for trade events and a bespoke game. As creative lead I was also responsible for overseeing the production of an animated brand film. I also created the experiential and digital brand campaigns for GSK's four respiratory drugs at The European Respiratory Society's International Congress for two consecutive years.
Outside of the pharmaceutical sector I have designed and executed a number of successful integrated campaigns for the likes of ABB, Diageo, and Lamborghini. In the case of The Real Race for Lamborghini, the campaign behind the launch of the brand into Esports, I developed the creative strategy, the branding and created engaging social content which engaged the Esport community and Lamborghini's 25 million followers. A key aspect of the social strategy was to engage high profile Esport racers, influencers and Lamborghini drivers. The real challenge was to develop a unique tone of voice for this new aspect of Lamborghini that sat comfortably within the existing brand framework.
All of these projects required me to devise creative concepts and execute them across a variety of mediums: social, digital, print, video, branding and environmental. I am a team player who loves the creative process, taking sketches and ideas, turning them into a tangible concept and then executing them into final design and build. I thrive under pressure and will do whatever it takes to get the job done.
As creative lead, I have been responsible for managing and mentoring multi disciplinary teams. I love working collaboratively with a wider team and pushing boundaries to ensure that the whole campaign comes together and exceeds client's expectations. I would relish the opportunity to join your creative team, developing creative strategy and creating lasting client relationships.
Thank you for your consideration.
James Sprawson
Portfolio: http://*******.***
Portfolio password: jamessprawson
I am a strategic thinker who visualises and defines
brands in a way that helps companies differentiate themselves from the competition. Design – in all its shapes and forms – continues to drive me.
Whilst working at McCann Health, I was creative lead for a number of pharmaceutical clients namely Merk, GSK and Novartis. During my four years at McCann I helped develop and deliver the
European launch campaign for Mavenclad, a new MS drug for Merk. The campaign encompassed many different elements: brand identity, interactive sales aids, digital content for trade events and a bespoke game. As creative lead I was also responsible for overseeing the production of an animated brand film. I also created the experiential and digital brand campaigns for GSK's four respiratory drugs at The European Respiratory Society's International Congress for two consecutive years.
Outside of the pharmaceutical sector I have designed and executed a number of successful integrated campaigns for the likes of ABB, Diageo, and Lamborghini. In the case of The Real Race for Lamborghini, the campaign behind the launch of the brand into Esports, I developed the creative strategy, the branding and created engaging social content which engaged the Esport community and Lamborghini's 25 million followers. A key aspect of the social strategy was to engage high profile Esport racers, influencers and Lamborghini drivers. The real challenge was to develop a unique tone of voice for this new aspect of Lamborghini that sat comfortably within the existing brand framework.
All of these projects required me to devise creative concepts and execute them across a variety of mediums: social, digital, print, video, branding and environmental. I am a team player who loves the creative process, taking sketches and ideas, turning them into a tangible concept and then executing them into final design and build. I thrive under pressure and will do whatever it takes to get the job done.
As creative lead, I have been responsible for managing and mentoring multi disciplinary teams. I love working collaboratively with a wider team and pushing boundaries to ensure that the whole campaign comes together and exceeds client's expectations. I would relish the opportunity to join your creative team, developing creative strategy and creating lasting client relationships.
Thank you for your consideration.
James Sprawson
Portfolio: http://*******.***
Portfolio password: jamessprawson
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Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2015 - ?
freelance
CREATIVE / DESIGN DIRECTOR
JWS CREATIVE LTD.
Time management
Freelance Creative Director / Art Director at a number of agencies working across,
• Team management experiential projects, digital, film & branding campaigns, exhibitions and events,
• Excellent verbal and written skills branding design, pitching and development of creative strategy for a number of
• Presentations & pitching global brands.
• Storyboarding/moodboards
• Provided creative leadership, strategy and idea generation, planning and brand
• Social & digital content development.
• Advertising • Created and presented concepts for client campaigns and new business pitches that
• Graphic design met strategic and business goals.
• Branding • 2 years experience working with a pioneering technology leader that works closely
• Experiential design with utility, industry, transportation and infrastructure customers.
• Exhibitions & events • Led and managed Art Directors, Designers, Animators, Copywriters, 3D Designers,
• Brand activations Producers, Account Handlers, Digital UX/UI Designers and Editors.
• Retail installations • Oversaw all creative project timelines and ensured deadlines were met.
• Digital design - Apps, Websites • Led teams in brain storming and idea creation.
• Editing
• Photography
• Film
THIS IS BEYOND
Freelance Creative Director / Art Director at a number of agencies working across,
• Team management experiential projects, digital, film & branding campaigns, exhibitions and events,
• Excellent verbal and written skills branding design, pitching and development of creative strategy for a number of
• Presentations & pitching global brands.
• Storyboarding/moodboards
• Provided creative leadership, strategy and idea generation, planning and brand
• Social & digital content development.
• Advertising • Created and presented concepts for client campaigns and new business pitches that
• Graphic design met strategic and business goals.
• Branding • 2 years experience working with a pioneering technology leader that works closely
• Experiential design with utility, industry, transportation and infrastructure customers.
• Exhibitions & events • Led and managed Art Directors, Designers, Animators, Copywriters, 3D Designers,
• Brand activations Producers, Account Handlers, Digital UX/UI Designers and Editors.
• Retail installations • Oversaw all creative project timelines and ensured deadlines were met.
• Digital design - Apps, Websites • Led teams in brain storming and idea creation.
• Editing
• Photography
• Film
THIS IS BEYOND
Idea generation, LED, Social, Planning, Development, Mood boards, Infrastructure, Apps, Team management, Pitching, 3D, Art director, Content, Technology, Digital design, Movie, Management, Photography, Leadership, UI, Creative Strategy, Websites, UX, Graphic design, Retail, Advertising, Branding, Design
2011 - 2015
job
CREATIVE HEAD
THIS IS BEYOND.
An innovative media company dedicated to creating industry-changing marketplaces for the high-end luxury travel market with annual trade shows in Miami, Marrakesh and South Africa. My role was to lead and manage the creative department to ensure that all creative requirements of the business were delivered on brand and to an
excellent standard.
excellent standard.
Photography, Logo Design, Illustration, Artwork, Art Direction, Creative Strategy, Digital Marketing, Social Media, Digital communication, Content creation, Photograph, Branding, Video editing, Film and video, Visual Identity, Adobe Photoshop, Design, Adobe Illustrator, Adobe Indesign, Web design, Graphic design, Digital design
My education
NEWCASTLE COLLEGE
Hndhncorequivalent, HISTORY
Hndhncorequivalent, HISTORY
RAVENSBOURNE COLLEGE
Unspecified, Management (Minor in Financial)
Unspecified, Management (Minor in Financial)
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