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2 jobs

strategic thinker who visualises and defines brands

James Sprawson , Great missenden, United Kingdom


Experience

15 - 24 years

Other titles

CREATIVE / DESIGN DIRECTOR art director creative director senior creative Brand Consultant + 1 more

Skills

Creative direction Visual identity Branding Graphic design Creative Strategy + 37 more

I'm offering

Hi,

I am a strategic thinker who visualises and defines

brands in a way that helps companies differentiate themselves from the competition. Design – in all its shapes and forms – continues to drive me.

Whilst working at McCann Health, I was creative lead for a number of pharmaceutical clients namely Merk, GSK and Novartis. During my four years at McCann I helped develop and deliver the

European launch campaign for Mavenclad, a new MS drug for Merk. The campaign encompassed many different elements: brand identity, interactive sales aids, digital content for trade events and a bespoke game. As creative lead I was also responsible for overseeing the production of an animated brand film. I also created the experiential and digital brand campaigns for GSK's four respiratory drugs at The European Respiratory Society's International Congress for two consecutive years.

Outside of the pharmaceutical sector I have designed and executed a number of successful integrated campaigns for the likes of ABB, Diageo, and Lamborghini. In the case of The Real Race for Lamborghini, the campaign behind the launch of the brand into Esports, I developed the creative strategy, the branding and created engaging social content which engaged the Esport community and Lamborghini's 25 million followers. A key aspect of the social strategy was to engage high profile Esport racers, influencers and Lamborghini drivers. The real challenge was to develop a unique tone of voice for this new aspect of Lamborghini that sat comfortably within the existing brand framework.

All of these projects required me to devise creative concepts and execute them across a variety of mediums: social, digital, print, video, branding and environmental. I am a team player who loves the creative process, taking sketches and ideas, turning them into a tangible concept and then executing them into final design and build. I thrive under pressure and will do whatever it takes to get the job done.

As creative lead, I have been responsible for managing and mentoring multi disciplinary teams. I love working collaboratively with a wider team and pushing boundaries to ensure that the whole campaign comes together and exceeds client's expectations. I would relish the opportunity to join your creative team, developing creative strategy and creating lasting client relationships.

Thank you for your consideration.

James Sprawson

Portfolio: http://*******.***
Portfolio password: jamessprawson

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Industries

Pharmaceutical Food & Beverages Automotive Digital marketing Hospitality + 12 more

Language

English
Fluently

Ready for

  Smaller project
  Larger project
  Ongoing relation / part-time
  Full time contractor

Available

Typically available within 14 days

My experience


My education




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