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Market Research and Insights specialist
Richard David
,
Kent, United Kingdom
Experience
Other titles
Skills
I'm offering
Experienced Project Management and Insights specialist with a demonstrated history of working in the market research industry. Expert in CX, Branding, Marketing, Survey Design, Management, Customer Experience, client servicing and Consumer Behaviour. Strong insight and project management professional with a Bachelor of Business Administration focused in Business, Management, Marketing, and Related Support Services
Markets
United Kingdom
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - ?
freelance
Independent Research Consultant
Richard David Consulting Ltd.
Research
2017 - 2018
job
Projects Director - Kantar TNS
unknown.
(Contracting role)
Utilising my previous client-side experience and knowledge gained during my time at Shell, I was invited to assist the project management team at Kantar TNS in the set-up of the newly commissioned Shell Global Retail Tracker program. As well as coaching and guidance, I led process optimisation, program documentation, scheduling and managing relationships with Shell's partner data visualisation agency, as we sought continually improved and streamlined operational excellence.
Key achievements:
- Successfully overseeing the launch of data collection across 64 markets - each with unique targets, market nuances, multiple stakeholders with conflicting requirements, multiple methodologies, translations and cultural considerations
- Bringing in an element of structure and organisation to the program in terms of detailed scheduling and connecting the wider team, to lead the program efficiently and effectively. A positive client experience evolved and we were perceived as partners, advisors and experts
Utilising my previous client-side experience and knowledge gained during my time at Shell, I was invited to assist the project management team at Kantar TNS in the set-up of the newly commissioned Shell Global Retail Tracker program. As well as coaching and guidance, I led process optimisation, program documentation, scheduling and managing relationships with Shell's partner data visualisation agency, as we sought continually improved and streamlined operational excellence.
Key achievements:
- Successfully overseeing the launch of data collection across 64 markets - each with unique targets, market nuances, multiple stakeholders with conflicting requirements, multiple methodologies, translations and cultural considerations
- Bringing in an element of structure and organisation to the program in terms of detailed scheduling and connecting the wider team, to lead the program efficiently and effectively. A positive client experience evolved and we were perceived as partners, advisors and experts
Project Management, Coaching, Retail, Optimization, Management, Operational Excellence, Data collection, Organization, UP, LED
2016 - 2017
freelance
Consultant
Shell.
(Contracting role)
I moved to a client-side role and joined Shell Global Customer Insights. Working closely with agency partners, I ensured smooth and efficient processes were in place to better enable us to create actionable insight and generate this across the global network. Working with global and local agency contacts and global and local stakeholders, a key task was to ensure schedules and timings work across the globe, mindful of multiple time zones and needs. Managing multiple areas including overseeing fieldwork, analysis, translations, reporting, debriefing and delivering presentations, has enabled me to significantly raise the program profile within Shell. Initially, hired to improve the operational aspects of the program, looking to streamline, improve efficiencies, improve morale with our partner agencies, raise the program profile and ensure the program was actively driving market decisions and business development across our network. I was involved in a Voice of the Customer program and developed a closed loop feedback tool to enhance the customer feedback process. During 2017, I was part of a team transitioning the traditional global 60+ market tracking program focusing on fuels, to a new, future-proof design to better serve the changing needs and ambitions of the business. Heavy involvement in the design, implementation and piloting of the new program, to enable us to better understand customer and competitor behaviours and what needs to change to grow the business.
Key achievements:
- Working with our agency partners to change the mindset from a reactive, defensive, negative position to one where people were proud to work on the account. Resulted in operational efficiencies, quality improvements in data/ analysis and an enhanced profile within the business among key stakeholders
- Designing a new, future-proof program that will now better meet the needs of Shell. From brief, pitching, agency selection, program design, piloting and full launch, I have been involved in all developmental stages. As well as developing a new agency relationship, I was also instrumental in designing and delivering communications across the varying stakeholder groups across the business, all with varying usage, needs and requirements
Stakeholder and agency relationship management, seeking and understanding insight from wider data sources and identifying operational efficiencies are key strengths and areas I particularly enjoyed and excelled at in this role.
I moved to a client-side role and joined Shell Global Customer Insights. Working closely with agency partners, I ensured smooth and efficient processes were in place to better enable us to create actionable insight and generate this across the global network. Working with global and local agency contacts and global and local stakeholders, a key task was to ensure schedules and timings work across the globe, mindful of multiple time zones and needs. Managing multiple areas including overseeing fieldwork, analysis, translations, reporting, debriefing and delivering presentations, has enabled me to significantly raise the program profile within Shell. Initially, hired to improve the operational aspects of the program, looking to streamline, improve efficiencies, improve morale with our partner agencies, raise the program profile and ensure the program was actively driving market decisions and business development across our network. I was involved in a Voice of the Customer program and developed a closed loop feedback tool to enhance the customer feedback process. During 2017, I was part of a team transitioning the traditional global 60+ market tracking program focusing on fuels, to a new, future-proof design to better serve the changing needs and ambitions of the business. Heavy involvement in the design, implementation and piloting of the new program, to enable us to better understand customer and competitor behaviours and what needs to change to grow the business.
Key achievements:
- Working with our agency partners to change the mindset from a reactive, defensive, negative position to one where people were proud to work on the account. Resulted in operational efficiencies, quality improvements in data/ analysis and an enhanced profile within the business among key stakeholders
- Designing a new, future-proof program that will now better meet the needs of Shell. From brief, pitching, agency selection, program design, piloting and full launch, I have been involved in all developmental stages. As well as developing a new agency relationship, I was also instrumental in designing and delivering communications across the varying stakeholder groups across the business, all with varying usage, needs and requirements
Stakeholder and agency relationship management, seeking and understanding insight from wider data sources and identifying operational efficiencies are key strengths and areas I particularly enjoyed and excelled at in this role.
Design, Business development, Management, Network, Pitching, Implementation, Development, Processes, ME
2015 - 2016
job
Account Director
Hall & Partners.
(Contracting role)
Overseeing several global and UK customer experience and brand tracking surveys, I developed a team of ten through to Research Manager level. Projects were varied and I focused on brand and communications research (ad pre-tests, ad post-tests, and communications evaluations), NPS and customer satisfaction surveys, segmentation, customer landscaping, with around 50% split between tracking and ad hoc. Sectors were equally widespread and included sports and leisure, beverages, utilities, financial, holidays/ leisure and gaming and gambling. Around half of my projects were UK focussed, but the single biggest account (worth over £3 million annually) was a global tracking survey, researching as far wide as Latin America, Asia and Africa. Here I focused on streamlining operational aspects to ensure effective and efficient tracking research, P&L targets were met, while taking multiple data sources to better answer business questions and issues.
Overseeing several global and UK customer experience and brand tracking surveys, I developed a team of ten through to Research Manager level. Projects were varied and I focused on brand and communications research (ad pre-tests, ad post-tests, and communications evaluations), NPS and customer satisfaction surveys, segmentation, customer landscaping, with around 50% split between tracking and ad hoc. Sectors were equally widespread and included sports and leisure, beverages, utilities, financial, holidays/ leisure and gaming and gambling. Around half of my projects were UK focussed, but the single biggest account (worth over £3 million annually) was a global tracking survey, researching as far wide as Latin America, Asia and Africa. Here I focused on streamlining operational aspects to ensure effective and efficient tracking research, P&L targets were met, while taking multiple data sources to better answer business questions and issues.
Research, Customer experience, Surveys, Utilities, Asia, Manager
2009 - 2015
job
Senior Research Manager
Network Research & Marketing.
Worked primarily across the Utilities, Financial and Technology sectors, managing a range of research projects through from inception to delivery of results and beyond. Main clients included British Gas and HSBC. Importance was placed on quality and attention to detail was key throughout the project cycle. I was successful in ensuring the client or stakeholder received actionable recommendations and insight. It was here I first developed an interest in Customer Experience research and developed a closed loop customer feedback mechanism for a financial services client, at a time when satisfaction here was extremely low.
Client servicing, seeking possible selling opportunities, team management, development and motivation as well as managing the research project lifecycle were all key role elements. Account work mainly consisted of continuous, quantitative tracking studies with focus on customer experience, loyalty and advocacy including NPS. We developed ad hoc surveys to explore specific areas within our tracking work. Experience here included the creation and setting up of new projects as well as overseeing ongoing tracking surveys, along with Ad Hoc and qualitative surveys. Ad Hoc projects typically made up around 30% of my time and projects encompassed many research methodologies including CATI, online and postal - some of which were mixed mode surveys. Exposure to qualitative research was also gained having worked on a number of mixed methodology surveys.
Client servicing, seeking possible selling opportunities, team management, development and motivation as well as managing the research project lifecycle were all key role elements. Account work mainly consisted of continuous, quantitative tracking studies with focus on customer experience, loyalty and advocacy including NPS. We developed ad hoc surveys to explore specific areas within our tracking work. Experience here included the creation and setting up of new projects as well as overseeing ongoing tracking surveys, along with Ad Hoc and qualitative surveys. Ad Hoc projects typically made up around 30% of my time and projects encompassed many research methodologies including CATI, online and postal - some of which were mixed mode surveys. Exposure to qualitative research was also gained having worked on a number of mixed methodology surveys.
Motivation, Manager, UP, Utilities, Online, Detail, Development, Mode, Team management, Research, It, Surveys, Technology, Management, SoMe, Qualitative research, Customer experience
2007 - 2009
job
Research Manager
SPA Future Thinking.
Focusing on the Retail, Food and Beverage and Media sectors, my main clients included PepsiCo, Walkers, Asda, Findus. Projects were primarily Ad Hoc quantitative and qualitative research with a creative edge. Using mixed mode methodology (online, focus groups and ethnography) we really understood the customer and reported on the complete shopper journey.
Retail, Research, Qualitative research, Mode, Online, Manager
2005 - 2007
job
Research Manager, Holden Pearmain
FMCG and Utilities.
At Holden Pearmain, the focus was on large international and domestic research projects, many of which were continuous tracking studies. My experience covered many sectors including Healthcare, Media, Travel, Technology, FMCG and Utilities. The role encompassed leadership, motivation, and selling opportunities within existing relationships. Key specific skills developed at Holden Pearmain include designing choice based conjoint research projects.
Research, Leadership, Technology, FMCG, Motivation, International, Utilities, Manager
2001 - 2005
job
Senior Research Executive - Research Manager
GfK NOP.
First introduction to large scale international research, working on a continuous study for a global retailer. My role included managing multiple international research agencies, co-ordinating questionnaire design, translation and fieldwork, managing client progress meetings and delivery of results. Promoted twice in role.
Design, Research, International, Manager
My education
Leicester Business School De Montfort University
Bachelors, Business Administration and Marketing
Bachelors, Business Administration and Marketing
Leicester Business School De Montfort University
Hndhncorequivalent, Business Studies
Hndhncorequivalent, Business Studies
Rainham Mark Grammar School
Secondary, Sociology
Secondary, Sociology
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