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Consultant / NED / Founder
Craig Kinnersley
,
Stamford, United Kingdom
Experience
Other titles
Skills
I'm offering
I helped establish Red Bull and Tiger Beer in London. I built and sold an award winning SME (delivering world class Business Intelligence) and I’ve been the MD of a Fortune 500 Company - providing consumer loyalty progrmas.
In just over twenty years, I’ve transitioned from analogue to digital, with a deep understanding of both methodologies. I’ve been an employee, a business owner and a consultant. And I’ve achieved this on three continents - in Europe, North America and the Middle East.
The secret to my success is brutal honesty and the speed of my delivery. In other words, I’m not into BS, or wasting anyone’s time, especially my own!
In just over twenty years, I’ve transitioned from analogue to digital, with a deep understanding of both methodologies. I’ve been an employee, a business owner and a consultant. And I’ve achieved this on three continents - in Europe, North America and the Middle East.
The secret to my success is brutal honesty and the speed of my delivery. In other words, I’m not into BS, or wasting anyone’s time, especially my own!
Markets
United Kingdom
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2017 - 2020
job
Board Advisor - European Loyalty Programs & Consumer Insight
Bond Brand Loyalty.
I worked with the Bond Brand Loyalty in Toronto, to help them understand the economics and behavioural traits, which drive consumer / grocery loyalty throughout Europe.
In addition, I presented their Visa sponsored 'Global Loyalty Report', to CEOs and board teams, across the Eurozone - visiting 15 countries, as a keynote speaker. This included one-on-one consultations with CEOs and presenting to theatres, full of business leaders.
In addition, I presented their Visa sponsored 'Global Loyalty Report', to CEOs and board teams, across the Eurozone - visiting 15 countries, as a keynote speaker. This included one-on-one consultations with CEOs and presenting to theatres, full of business leaders.
Keynote, Presenting, Speaker
2016 - 2017
job
Investor, Board Advisor - Consumer Loyalty and Strategic Partnerships
TwentyCi.
I co-invested in a project to bring a comprehensive loyalty program to home movers, based in the UK. My involvement was purely strategic, focusing on creating the business plan, fostering corporate partnerships and developing the P&L for the project.
2015 - 2017
job
Interim Managing Director, UK & Ireland
BrandLoyalty.
Initially, I was invited to join BrandLoyalty by CEO, Robert Van Der Wallen. The original engagement was in a NED capacity - advising him, and his leadership team about developing a mobile-first, digital loyalty strategy.
During my tenure, the UK business unit became unstable and I stepped in as Interim Managing Director, to steady the ship. I performed this role in parallel to my ongoing NED responsibilities. I received positive press attention for a loyalty program that I ran with Lidl.
During my tenure, the UK business unit became unstable and I stepped in as Interim Managing Director, to steady the ship. I performed this role in parallel to my ongoing NED responsibilities. I received positive press attention for a loyalty program that I ran with Lidl.
Leadership, Ceo, Interim
2004 - 2013
job
Founder / CEO. SaaS Business Intelligence and Consumer Loyalty
InspirePlus.
I grew InspirePlus from a cash strapped start-up, to a significant SME.
Initially, the company evaluated the performance of consumer loyalty programs, before evolving to manage and run programs of our own covering grocery and FMCG. I exited following a full equity sale and earn out.
Initially, the company evaluated the performance of consumer loyalty programs, before evolving to manage and run programs of our own covering grocery and FMCG. I exited following a full equity sale and earn out.
Business Intelligence, Saas, FMCG, Ceo, UP, Founder
2002 - 2004
job
National Account Manager. Night Club and Venue Bars (Northern Europe)
Anheuser-Busch InBev.
Account Manager, Manager
1997 - 2001
job
Regional Account Manager. Red Bull, Tiger
UBEVCO.
Account Manager, Manager
My education
1993
De Montfort University
Bachelors, Sport & Leisure
Bachelors, Sport & Leisure
1991
-
1993
St Georges College
Secondary, N/a
Secondary, N/a
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