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jobs
Affiliate Marketing Consultant
Leanne Caines
,
Manchester, United Kingdom
Experience
Other titles
Skills
I'm offering
I have been working in affiliate marketing for over 13 years.
Working from the ground up, across the whole affiliate landscape, has allowed me to offer clients a rounded insight to their business needs.
I will strategically plan affiliate campaigns that add incremental value to our clients business.
With clear objectives, intelligent strategy, and insightful optimisation; I will demonstrate that affiliate marketing can deliver a cost effective revenue stream to many business models, with minimum risk attached.
Working from the ground up, across the whole affiliate landscape, has allowed me to offer clients a rounded insight to their business needs.
I will strategically plan affiliate campaigns that add incremental value to our clients business.
With clear objectives, intelligent strategy, and insightful optimisation; I will demonstrate that affiliate marketing can deliver a cost effective revenue stream to many business models, with minimum risk attached.
Markets
United Kingdom
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2016 - ?
freelance
Freelance Affiliate Consultant
Cliqued Affiliate.
Owner, Affiliate manager
• Full strategic planning and deployment of affiliate marketing programmes on behalf of clients.
• Full strategic planning and deployment of affiliate marketing programmes on behalf of clients.
Marketing, Deployment, Strategic Planning, Affiliate, Affiliate marketing, Planning, Manager
2016 - 2016
job
Head of Affiliate Consumer Health
THE HUT GROUP.
• Lead and direct affiliate activity in-line with marketing mix
• Develop affiliate strategy and execute
• Devise and run seasonal campaigns
• Commercial negotiations
• Analysis of performance
• Optimisation of campaigns
• Relationship management
• Develop affiliate strategy and execute
• Devise and run seasonal campaigns
• Commercial negotiations
• Analysis of performance
• Optimisation of campaigns
• Relationship management
Marketing, Optimization, Management, Affiliate, Health
2015 - 2016
job
Senior Affiliate & Partnerships Manager
ZUTO.
• Manage CPA/CPL budgets
• Account manage aggregator and lead gen relationships
• Competitor and market analysis
• Manage affiliate network and affiliate recruitment
• Mobile app integration & Onsite
• Working closely with technology partners on Smart Search integration
• Account manage aggregator and lead gen relationships
• Competitor and market analysis
• Manage affiliate network and affiliate recruitment
• Mobile app integration & Onsite
• Working closely with technology partners on Smart Search integration
Integration, Recruitment, Technology, Network, Affiliate, App, Search, Manager
2013 - 2015
job
Affiliate Client Manager
SYYCO Ltd.
Affiliate Client Manager
• Planning promotions and seasonal campaigns
• Strategic planning and budget management
• Liason and negotiation with leading Publishers
• Performance analysis and reporting
• Competitor and market analysis
• Working closely with all major UK affiliate networks
• Organising affiliate days on behalf of clients
• Monthly client performance presentations
• Sourcing new affiliate opportunities
• Managing publisher planners
• CPA/CPL/Hybrid campaign management
• Planning promotions and seasonal campaigns
• Strategic planning and budget management
• Liason and negotiation with leading Publishers
• Performance analysis and reporting
• Competitor and market analysis
• Working closely with all major UK affiliate networks
• Organising affiliate days on behalf of clients
• Monthly client performance presentations
• Sourcing new affiliate opportunities
• Managing publisher planners
• CPA/CPL/Hybrid campaign management
Budget, Strategic Planning, Management, Sourcing, Affiliate, Campaign, Hybrid, Manager
2012 - 2013
job
Senior digital account manager
Universal McCann.
• Digital cross-channel account management
• Planning and buying of digital media across digital marketing mix
• Strategic planning and budget management
• Client recommendations according to market trends
• Performance analysis and reporting
• Schedule negotiations
• Planning and buying of digital media across digital marketing mix
• Strategic planning and budget management
• Client recommendations according to market trends
• Performance analysis and reporting
• Schedule negotiations
Digital Marketing, Marketing, Budget, Account management, Account Manager, Strategic Planning, Management, Manager
2009 - 2012
job
UK Key Affiliate Account Manager
LateRooms.com.
• Affiliate and aggregator account management
• Development and maintenance of key partner relationships
• Identifying key business needs and providing solutions
• Further development and creation of new initiatives for the affiliate product and the LateRooms' offering as the market demands.
• Market & Competitor analysis
• Performance/trend reporting
• Preparing performance packs for key account presentations
• Presenting key initiatives
• Organisation of affiliate workshops
• Network management, development & strategic planning
• Development and maintenance of key partner relationships
• Identifying key business needs and providing solutions
• Further development and creation of new initiatives for the affiliate product and the LateRooms' offering as the market demands.
• Market & Competitor analysis
• Performance/trend reporting
• Preparing performance packs for key account presentations
• Presenting key initiatives
• Organisation of affiliate workshops
• Network management, development & strategic planning
Account management, Account Manager, Strategic Planning, Management, Network, Workshops, Presenting, Affiliate, Development, Organization, Manager
2006 - 2009
job
Client Services Representative
Commission Junction UK, ValueClick Europe.
• Investigating and solving publisher and advertiser enquiries
• Monitoring the interface and logging bugs for any technical problems
• Assisting clients with product enquiries
• Assisting with sales of Value Added Services
• Preparing one-sheet brief of advertiser programs for publisher team.
• Assisting account managers with reporting and research.
• Monitoring the interface and logging bugs for any technical problems
• Assisting clients with product enquiries
• Assisting with sales of Value Added Services
• Preparing one-sheet brief of advertiser programs for publisher team.
• Assisting account managers with reporting and research.
Research, Sales, Monitoring
My education
2003
-
2006
University of East London
Bachelors, Media and Advertising
Bachelors, Media and Advertising
2000
-
2002
Xaverian College
A levels, Business Studies, Media studies
A levels, Business Studies, Media studies
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