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Senior
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6
jobs
Award-winning lead/senior copywriter and brand builder. Former lead word wizard at Just Eat, Moonpig, Hasbro, and Mixmag.
Phil Dudman
,
LONDON, United Kingdom
Experience
Other titles
Skills
I'm offering
I’m Phil, an award-winning, strategic creative lead with unique experience spanning team building, brand writing, journalism, cross-channel digital content, brand campaigns, and TTL advertising. I have good human qualities too, like friendliness and humour, which makes hiring and working with me super easy.
I've made words, ideas and creative content work for some of the world's biggest brands, licences, agencies, start-ups and publications... and you can find their testimonials right here:
http://*****.**
I've made words, ideas and creative content work for some of the world's biggest brands, licences, agencies, start-ups and publications... and you can find their testimonials right here:
http://*****.**
Markets
Canada
(Remote
only)
United Kingdom
(Remote
only)
Lithuania
(Remote
only)
Denmark
(Remote
only)
Norway
(Remote
only)
Sweden
(Remote
only)
Finland
(Remote
only)
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2021 - 2021
freelance
Freelance Senior Copywriter
Fox&Hare.
Working closely with senior accounts, creative, and sustainability teams to help write brand personality and purpose driven sustainability manifestos (in a sentence, a paragraph, and a page) and wider comms for a big brand player in the travel industry.
Sustainability, Copywriting, Brand transformation, Copy editing, Social media copywriting
2021 - 2021
freelance
Freelance Lead Copywriter
MGA Ideas.
Working on creative concepts for an internal program to drive thought provoking commitment to the colleagues at Unilever. Which they really liked.
Internal communication, Copywriting, Idea and concept, Brand identity
2021 - 2021
freelance
Senior Creative Team
Thinking Juice.
Conceptual pitches for a client that likes time. Literally watch this space.
Pitching, Copywriting, Storytelling, Idea and concept, Integrated multi-channel campaigns
2018 - 2020
job
Global Lead Copywriter
Just Eat.
Studio creative lead, brand personality guardian, and head of all cross-channel copy and tone worldwide. Creator of Just Eat’s global tone of voice guidelines, brand purpose and values, and key creative in delivering the Did Somebody Say Just Eat x Snoop Dogg campaign.
https://www.phildudman.co.uk/snoop-dogg-x-did-somebody-say-just-eat
https://www.phildudman.co.uk/how-to-speak-just-eat
https://www.phildudman.co.uk/snoop-dogg-x-did-somebody-say-just-eat
https://www.phildudman.co.uk/how-to-speak-just-eat
Copywriting, Branding, Brand identity, Digital Marketing, CRM, Advertising, Brand Advertising, Core Values and Branding, Team management, Creative, Content creation, Digital and social campaigns, Integrated multi-channel campaigns, Marketing, Social Media
2020 - 2020
freelance
Senior Copywriter and Brand Consultant
Snowbombing Festival.
Brought in to help the original snow and music festival harness their community and change their brand mindset with a pioneering mentality, brand positioning, mission statements, tone of voice guidelines, and their #CarveYourOwnGroove strapline.
https://www.phildudman.co.uk/snowbombing-rebrand
https://www.phildudman.co.uk/snowbombing-rebrand
Brand identity, Tone-of-voice, Brand Building, Core Values and Branding, Copywriting, Positioning, Value proposition design, Music, Festival, Concept Development, Idea generation, Visual Identity
2007 - 2020
freelance
Live Music Editor
Mixmag.
Responsible for commissioning, editing and writing the live review pages of the iconic dance music and club culture magazine, plus cover and artist features, club reviews, funny columns and more since 2007.
https://www.phildudman.co.uk/mixmag-and-music-journalism
https://www.phildudman.co.uk/mixmag-and-music-journalism
Journalism, Copy editing, Feature, Magazine layout, Magazine design, Editorial content, Humor, Music, Music to media, Party music, Interview, Press and pr
2019 - 2020
project
Did Somebody Say Just Eat x Snoop Dogg campaign
Just Eat.
Key creative player in concepting, refining, and delivering the global Did Somebody Say Just Eat TTL brand campaign featuring Snoop Dogg (clocking up over 2 billion views to date).
https://www.phildudman.co.uk/snoop-dogg-x-did-somebody-say-just-eat
https://www.phildudman.co.uk/snoop-dogg-x-did-somebody-say-just-eat
Digital advertising, Advertising, Integrated multi-channel campaigns, Tone-of-voice, CRM, Marketing, Brand Building
2016 - 2018
job
Lead Copywriter
Moonpig.
Creative team lead delivering a complete D&AD Wood Pencil-winning rebrand of Moonpig to combat its gimmicky market perception. This included redefining their brand position, tone of voice guidelines, and re-imagining their website, apps, and packaging.
http://phildudman.co.uk/rebranding-moonpig
http://phildudman.co.uk/rebranding-moonpig
Copy editing, Branding, MArketing Strategy, Digital Campaign, Advertising, Marketing, Social Media, Newsletters, Web content, Digital communication, Social media copywriting, Copywriting, CRM, Campaign development, Marketing campaigns, Integrated multi-channel campaigns, Digital and social campaigns, Digital Marketing, Brand identity, Team management, Team Leadership
2016 - 2016
freelance
Senior Copywriter and Brand Consultant
Adjust Your Set.
Invited into the war room to consult on content ideas for all things PERi-PERi, resulting in a winning pitch to deliver Nando’s first dip into content publishing to the agency.
https://www.phildudman.co.uk/winning-nandos
https://www.phildudman.co.uk/winning-nandos
Pitching, Idea and concept, Idea generation, Content creation, Brand Building, Editorial content
2014 - 2016
job
Brand Writer
Hasbro.
Brand writer responsible for all product copywriting across best-selling games such as Monopoly Star Wars, Cranium Dark, Game of Life, and Scrabble, including straplines, packaging, rule writing, creative concepts and game design.
https://www.phildudman.co.uk/monopoly-star-wars
https://www.phildudman.co.uk/monopoly-star-wars
Game development, Game Design, Games Test, Brand identity, Brand Building, User testing, Instructions, Marketing, Packaging, Packaging design, Graphic design, Proofreading, Concept Development, Idea and concept, Idea generation, Global Marketing
My education
2001
-
2004
University of Sussex
BA Hons, English Literature
BA Hons, English Literature
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