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Agency Founder, Branded Content :: commercial strategy, media partnerships, community-led growth, content creation, operational know-how
Ian Richardson
,
Ashford, United Kingdom
Experience
Other titles
Skills
I'm offering
My career stretches 17 years, exploring the convergent space of advertising, marketing, media and publishing. I have a track record for creating and managing high-performing brand partnership departments at disruptor businesss, accountable for multi-£m revenue streams. At VICE Media, and more recently at the LADbible Group, I was fortunate enough to play a part in hugely transformative, breakthrough periods in the companies' histories. I've subsequently been consulting for a mixture of start-ups and scale-ups, advising on: cultural positioning and brand relevance, media partnerships, community growth strategy, sales & business development, revenue modelling, social media strategy, creative strategy, content creation, business change, operational best practice and talent procurement.
Markets
United Kingdom
Links for more
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Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2020 - ?
freelance
Independent Consultant
Various.
Providing business and commercial strategy to help a variety of ambitious, content and community-centric companies achieve their goals. Clients range from tech start-ups, to iconic media publishers, high-growth social media agencies, hospitality brands, to VC funds.
Management, Sales, Content
2016 - 2019
job
Managing Director, Joyride
LADbible Group.
I founded Joyride - the in-house creative agency and content studio for the world's biggest social publisher - both to help overhaul the 'LAD'
brand, and connect brand clients into their vast and varied audience in engaging ways. Joyride comprised the strategic, creative and original content production function of the entire LADbible Group channel
portfolio (sport, gaming, food, music, etc.), overseeing a phase of enormous brand maturation, accolade and improved industry reputation.
During this time the business achieved major perception change, giving rise to Trash Isles which stole the show at both D&AD Awards and Cannes Lions 2018.
Clients included Three, Diageo, Unilever, Home Office, Amazon Prime, Instagram, NFL, PepsiCo, Heineken Group, Domino's Pizza, Netflix,
Disney, Mars Inc., Cancer Research, and many more.
I grew the team from scratch to a headcount of 75+ within 3.5 years, accountable for over £30m worth of brand partner activity.
brand, and connect brand clients into their vast and varied audience in engaging ways. Joyride comprised the strategic, creative and original content production function of the entire LADbible Group channel
portfolio (sport, gaming, food, music, etc.), overseeing a phase of enormous brand maturation, accolade and improved industry reputation.
During this time the business achieved major perception change, giving rise to Trash Isles which stole the show at both D&AD Awards and Cannes Lions 2018.
Clients included Three, Diageo, Unilever, Home Office, Amazon Prime, Instagram, NFL, PepsiCo, Heineken Group, Domino's Pizza, Netflix,
Disney, Mars Inc., Cancer Research, and many more.
I grew the team from scratch to a headcount of 75+ within 3.5 years, accountable for over £30m worth of brand partner activity.
Research, Instagram, Content Production, Sport, Content, Amazon, Music, Office, Production, Social, Many more
2011 - 2016
job
UK/EU Head of Virtue Worldwide
VICE Media Group.
Having entered the business in a strategy position, I was soon given the keys to the brand solutions arm of VICE Media Group, known as
Virtue.
This role required an operational and entrepreneurial mindset to oversee all functions related to regional business development and fulfilment of the company's main income source; brand collaborations and integrations. A blisteringly fast-growth environment which
enabled me to participate in pivotal moments throughout the company's unprecedented rise. I oversaw pan-global partnerships for UK/EU based clients, spanning digital, print, event, and white-label executions. From small tactical campaigns, to multi-million £ strategic tie-ins.
Virtue.
This role required an operational and entrepreneurial mindset to oversee all functions related to regional business development and fulfilment of the company's main income source; brand collaborations and integrations. A blisteringly fast-growth environment which
enabled me to participate in pivotal moments throughout the company's unprecedented rise. I oversaw pan-global partnerships for UK/EU based clients, spanning digital, print, event, and white-label executions. From small tactical campaigns, to multi-million £ strategic tie-ins.
Business development, Print, Event, Growth, Development, ME
My education
2001
-
2004
University of Southampton
Bachelors, Political Communication & Media Management
Bachelors, Political Communication & Media Management
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