Ruth Hoskins , York, United Kingdom

I have been wildly in love with creating digital content programmes and campaigns for almost 20 years, working both in-house, agency side. I also have grown and scaled my own content agency to 8 people before realising that running an agency wasn't my thing.

On the client side, I've pitched for (and won) global digital content contracts with brands such as Unilever, Jumeirah and Wedgwood against major agencies. I became known as an early expert on content marketing and ran many events across the UK (attended by the likes of Saatchi + Saatchi).

People say I'm high-energy, full of ideas and totally motivated and committed to getting the work done. I'm good at motivating and energising teams as well as interpreting briefs and pitching/forming ideas and plans as part of a multi-disciplinary team.

My first job back in '99 was flying around the world teaching journalists to write for the web (so retro) and I have also launched and supported a global business TV network out of Pinewood studios; I was responsible for the programming, scripting, guests and content output across 200 countries around the world.

I've spent the last two years mentoring other creative business owners (and continue to do so), it's rich and rewarding work.

Recent projects (aside from mentoring) have included detailing out the communications strategies, policies and content plans for the launch of a luxury UK travel brand and a menswear e-commerce brand.