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2
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An experienced Brand & Marketing Manager
Della Moorhouse
,
Great Missenden, United Kingdom
Experience
Other titles
Skills
I'm offering
Hi, I’m Della. I have over fifteen years marketing experience and have led cross-channel campaigns for both Go Ape and Marks & Spencer.
My experience is diverse — from having managed multi-million pound collaborations with clients like Alexa Chung and Vogue, to campaigning for adventure and working creatively within a more modest budget.
My experience is diverse — from having managed multi-million pound collaborations with clients like Alexa Chung and Vogue, to campaigning for adventure and working creatively within a more modest budget.
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Language
English
Fluently
Available
My experience
2020 - ?
job
Project Manager
We Are Social.
Contract)
Project manage all work streams from concept to delivery on time and in budget.
Produce and deliver daily social content across all platforms.
Ownership of all deliverables and project budget.
Internal stakeholder management of editors, writers & designers.
Key client contact, managing expectations, scoping of work, planned and responsive briefs, content
approval.
Project manage all work streams from concept to delivery on time and in budget.
Produce and deliver daily social content across all platforms.
Ownership of all deliverables and project budget.
Internal stakeholder management of editors, writers & designers.
Key client contact, managing expectations, scoping of work, planned and responsive briefs, content
approval.
Project Manager, Budget, Stakeholder Management, Management, Content, Responsive, Social, Manager
2019 - 2020
job
Brand & Marketing Manager
Go Ape.
Delivered integrated end-to-end national brand marketing campaigns in line with overarching, online and individual site objectives.
Lead peak ecommerce Gift Voucher & Black Friday campaign delivering AOV and YOY revenue growth in
2019. Developed & drove new tailored brand building initiatives such as Autumn night-time event series to convert strategic audiences into customers.
Drove clear partnership strategies with key partners and stakeholders to mutually capitalise on
opportunities.
Managed the national Marketing Plan and aligned stakeholders to capitalise on customer mindset and trading opportunities to drive conversion.
Identified marketing needs and opportunities through in-depth knowledge of customer segments, target
groups, online behaviours and competitors.
Implemented and owned marketing critical path, briefing process and budget.
Managed content creation briefs and photoshoot production to support all platforms.
Lead peak ecommerce Gift Voucher & Black Friday campaign delivering AOV and YOY revenue growth in
2019. Developed & drove new tailored brand building initiatives such as Autumn night-time event series to convert strategic audiences into customers.
Drove clear partnership strategies with key partners and stakeholders to mutually capitalise on
opportunities.
Managed the national Marketing Plan and aligned stakeholders to capitalise on customer mindset and trading opportunities to drive conversion.
Identified marketing needs and opportunities through in-depth knowledge of customer segments, target
groups, online behaviours and competitors.
Implemented and owned marketing critical path, briefing process and budget.
Managed content creation briefs and photoshoot production to support all platforms.
Marketing, Content creation, Ecommerce, Budget, Brand Building, Event, Content, Growth, Support, Online, Campaign, Production, Manager
2018 - 2019
job
Proposition and Category Marketing Manager
Marks & Spencer.
Created and implemented Kidswear marketing plan for seasonal and ATL campaigns in line with the wider
business strategy.
Ensured an ongoing understanding of our target customer and their drivers to purchase, through close
work with the Customer Insight team.
Carried out extensive research using trend analysis and customer insight, to develop the proposition brief for the Back to School (BTS) campaign.
Led external agencies and internal teams to ensure channel delivery aligned to the BTS brief & vision. This
included close partnership with Digital, Social, Editorial, Design, PR, Visual Merchandising, Email and Sparks.
Drove and increased online and in-store sales in under-indexing departments through BTS footfall & halo
effect.
Responsible for the production of inspirational content across all channels, including the planning and management of photographic shoots.
Managed brand transformation of Kidswear with a focus on hero product categories.
business strategy.
Ensured an ongoing understanding of our target customer and their drivers to purchase, through close
work with the Customer Insight team.
Carried out extensive research using trend analysis and customer insight, to develop the proposition brief for the Back to School (BTS) campaign.
Led external agencies and internal teams to ensure channel delivery aligned to the BTS brief & vision. This
included close partnership with Digital, Social, Editorial, Design, PR, Visual Merchandising, Email and Sparks.
Drove and increased online and in-store sales in under-indexing departments through BTS footfall & halo
effect.
Responsible for the production of inspirational content across all channels, including the planning and management of photographic shoots.
Managed brand transformation of Kidswear with a focus on hero product categories.
Brand transformation, Manager, LED, That you, Social, Production, Campaign, Online, Transformation, Marketing, Content, Sales, Pr, Visual Merchandising, Management, Research, Business strategy, Design
My education
1996
-
1999
Manchester Metropolitan University
BA Hons, Social Science
BA Hons, Social Science
1996
-
1999
Manchester Metropolitan University
Bachelors, Social Science
Bachelors, Social Science
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