$$$
{{ $t($store.state.user.experience_value_in_dollars) }}
Senior
{{ $t($store.state.user.experience_search_name) }}
0
jobs
Digital copywriter
Lily Niu
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Highly capable digital writer and editor. My expertise lies in creative problem solving, producing high-traffic content, and increasing audience engagement.
Markets
United Kingdom
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2017 - 2020
job
Editorial Operations Manager
Culture Trip.
- Increased Culture Trip's MUVs from 2.5 million to 20 million
within 1.5 years, expanded the in-house editorial team and scaled
content at low cost from globally based contributors to over 65k
live articles
- Set up and ran a production unit within the content team of 100+
global in-house staff to support the publishing of more content,
faster
- Grew the creator community - comprised of writers, copy editors,
illustrators, photographers, and filmmakers - and handled
onboarding, CMS training (WordPress), and ad hoc projects
requiring creator involvement
- Worked cross-functionally with product and engineering to develop tools providing data-driven content ideation and insights
to the wider business, WordPress tools to support workflows of in-house and creator workstream, and front-end features such as
"Items" and "Maps" highlighting attractions, places to stay, and food and drink venues, etc.
- Transferred high traffic social videos to the global site and app at fast turnaround, significantly boosting content output in February
and March this year
- Oversaw internal support for the content team; troubleshooting
CMS issues impacting smooth-running of content publication
within 1.5 years, expanded the in-house editorial team and scaled
content at low cost from globally based contributors to over 65k
live articles
- Set up and ran a production unit within the content team of 100+
global in-house staff to support the publishing of more content,
faster
- Grew the creator community - comprised of writers, copy editors,
illustrators, photographers, and filmmakers - and handled
onboarding, CMS training (WordPress), and ad hoc projects
requiring creator involvement
- Worked cross-functionally with product and engineering to develop tools providing data-driven content ideation and insights
to the wider business, WordPress tools to support workflows of in-house and creator workstream, and front-end features such as
"Items" and "Maps" highlighting attractions, places to stay, and food and drink venues, etc.
- Transferred high traffic social videos to the global site and app at fast turnaround, significantly boosting content output in February
and March this year
- Oversaw internal support for the content team; troubleshooting
CMS issues impacting smooth-running of content publication
Wordpress, Operations, CMS, Training, Operations manager, Onboarding, Content, Engineering, Turnaround, Support, Community, App, Production, Social, Manager, UP
2017 - 2017
job
Social Media and Content Editor
HIP Hotels.
- Ran the HIP Hotels Instagram, Facebook, and Twitter channels
- Oversaw the London Fashion Week SS17 brand activation
- Produced copy for hotel profile pages on the site, the HIP Hotels
and HIP Escapes weekly newsletter, and other marketing materials
- Oversaw the London Fashion Week SS17 brand activation
- Produced copy for hotel profile pages on the site, the HIP Hotels
and HIP Escapes weekly newsletter, and other marketing materials
Marketing, Social Media, Instagram, Facebook, Fashion, Brand activation, Content, Twitter, Social
2014 - 2016
job
Junior Fashion Editor and Merchandiser
SHOPCADE.
Executed editorial campaigns for clients such as Monnier Freres,
The Body Shop, Jack Wills, The Outnet, Sweaty Betty, and more
- Oversaw content planning for the UK and US sites
- Developed push notification strategy for users on the Shopcade
app
The Body Shop, Jack Wills, The Outnet, Sweaty Betty, and more
- Oversaw content planning for the UK and US sites
- Developed push notification strategy for users on the Shopcade
app
Fashion, Content, App
2014 - 2014
freelance
Freelance Copywriter (contract)
Alexandalexa.com.
- Produced product and landing page copy at fast-turnaround
Copywriter, Turnaround
My education
2011
-
2012
Kingston University
PG Certificate, Fashion Journalism
PG Certificate, Fashion Journalism
2008
-
2011
Goldsmiths
Bachelors, Social and Cultural Studies
Bachelors, Social and Cultural Studies
Lily's reviews
Lily has not received any reviews on Worksome.
Contact Lily Niu
Worksome removes the expensive intermediaries and gives you direct contact with relevant talent.
Create a login and get the opportunity to write to Lily directly in Worksome.
are ready to help you
and get specific bids from skilled talent in Denmark