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Organised and detailed creative specialising in marketing, event and project management
Nina Dawson
,
Maidenhead, United Kingdom
Experience
Other titles
Skills
I'm offering
I am a creative and conscientious employee with strong project management and logistical experience working within the marketing and events field for over 15 years. I have a good understanding of budget management, the marketing mix, working within a team environment and supervising staff. I am very motivated, ambitious and thrive on challenges, also being able to use my initiative in situations where there might be little guidance.
My oral and written communication is of a high standard and I have the ability to be able to build strong relationships with external agencies and stakeholders at all levels. I would consider myself a perfectionist with an eye for detail, a good team player, down to earth, adaptable and someone with a can do attitude that is happy to get involved wherever required.
My marketing and event experience includes; working with marketing agencies, preparing marketing literature, managing marketing plans and strategy, working within and closely with the marketing team, organising corporate hospitality and third party exhibitions/sponsorships, as well as looking after the marketing programmes, speakers, presentations, website content, social media and external suppliers
I have previous experience and knowledge in experiential field marketing, the IT industry, the public sector and financial services.
My oral and written communication is of a high standard and I have the ability to be able to build strong relationships with external agencies and stakeholders at all levels. I would consider myself a perfectionist with an eye for detail, a good team player, down to earth, adaptable and someone with a can do attitude that is happy to get involved wherever required.
My marketing and event experience includes; working with marketing agencies, preparing marketing literature, managing marketing plans and strategy, working within and closely with the marketing team, organising corporate hospitality and third party exhibitions/sponsorships, as well as looking after the marketing programmes, speakers, presentations, website content, social media and external suppliers
I have previous experience and knowledge in experiential field marketing, the IT industry, the public sector and financial services.
Markets
United Kingdom
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2016 - 2020
job
Senior Event Planner/ Project
MFS Investment Management.
Manager - UK/EMEA
(Permanent role)
Financial service industry - Asset management investment company based in the city, London with its Headquarters in Boston.
Responsibilities:
• Project managing a number of events and projects for the company using Critical Path Analysis templates and timelines to keep everything on track and eliminating any risks.
• Managing end to end virtual events through ON24 Platform, WebEx, Cvent and Zoom.
• Working closely with the EMEA Marketing team and Senior Business Partners on a daily basis to execute a number of high-end events for third party Financial Advisors. Events included European roadshows, Annual Flagship conferences, All Company Roundtables, Thought leadership forums, dinners and internal staff sales meetings.
• Creating Marketing campaigns and plans for the EMEA region
• Assessing the ROI on events and Marketing campaigns, following up on the marketing analytics and nurturing the sales pipeline and leads following events
• Negotiating and signing contracts in line with the legal department policies. Working with Compliance to make sure events are kept within all regulations.
• Provide input into the event strategy and business plans.
• Establishing close relationships with internal business partners, stakeholders, C-Suite management.
Achievements:
• The role was new in the London office so involved a lot shaping and introducing procedures based on my previous experience
• Setting up regular woman's events in a male dominated industry to try and encourage woman to be more interested in financial services
• Creating new events in the EMEA region such as the annual flagship conference held every Autumn. The first being held at the Grosvenor Hotel in London and the last one was held in Munich during Oktoberfest.
• Overseeing the EMEA Marketing workload for 6 months during the absence of the London Marketing team which included looking after the marketing campaigns, strategy and plans for EMEA. This was due to a restructure of the department.
• Cost saving on the set budgets for each event. A saving of 20% budget was saved on the previous year and this was achieved by negotiating supplier costs and researching the best deals and quotes on the market.
(Permanent role)
Financial service industry - Asset management investment company based in the city, London with its Headquarters in Boston.
Responsibilities:
• Project managing a number of events and projects for the company using Critical Path Analysis templates and timelines to keep everything on track and eliminating any risks.
• Managing end to end virtual events through ON24 Platform, WebEx, Cvent and Zoom.
• Working closely with the EMEA Marketing team and Senior Business Partners on a daily basis to execute a number of high-end events for third party Financial Advisors. Events included European roadshows, Annual Flagship conferences, All Company Roundtables, Thought leadership forums, dinners and internal staff sales meetings.
• Creating Marketing campaigns and plans for the EMEA region
• Assessing the ROI on events and Marketing campaigns, following up on the marketing analytics and nurturing the sales pipeline and leads following events
• Negotiating and signing contracts in line with the legal department policies. Working with Compliance to make sure events are kept within all regulations.
• Provide input into the event strategy and business plans.
• Establishing close relationships with internal business partners, stakeholders, C-Suite management.
Achievements:
• The role was new in the London office so involved a lot shaping and introducing procedures based on my previous experience
• Setting up regular woman's events in a male dominated industry to try and encourage woman to be more interested in financial services
• Creating new events in the EMEA region such as the annual flagship conference held every Autumn. The first being held at the Grosvenor Hotel in London and the last one was held in Munich during Oktoberfest.
• Overseeing the EMEA Marketing workload for 6 months during the absence of the London Marketing team which included looking after the marketing campaigns, strategy and plans for EMEA. This was due to a restructure of the department.
• Cost saving on the set budgets for each event. A saving of 20% budget was saved on the previous year and this was achieved by negotiating supplier costs and researching the best deals and quotes on the market.
Asset Management, UP, Manager, Contracts, Office, Compliance, Service, Analytics, Sales, Event, Marketing, Management, Leadership, C, Event planner, ROI, Contracts, Budget, Project Manager
2015 - 2016
job
Event Manager
Equifax Ltd.
(Maternity Cover)
Financial service/Technology industry - Credit reference agency based near Paddington with approximately 300 staff in the UK.
Responsibilities:
• Line manager to 4 direct reports
• Working closely with the Sales account managers and directors on a daily basis to put on event's and thought leadership education forums for all verticals of the organization. These events were held in person and online using webinar platforms.
• Plan, execute and measure Equifax's events/marketing program for the UK, consisting of 40 annual events.
• Measure success, leads and ROI of all events including sponsored tradeshows, forums, product launches and corporate hospitality.
Achievements:
• Organising the Sales Kick Off Awards for 140 internal staff with very little lead time or resource. Duties involved working on the content with internal and external speakers, venue resourcing, budget management and all logistical operations. Improvements were made on the previous year's event and 25% of the allocated budget was saved by negotiating contracts and re-assessing the current spending.
• Successfully executing more than 10 events over the course of 6 weeks, just after joining the company and also being nominated for employee of the month in July 2017.
Financial service/Technology industry - Credit reference agency based near Paddington with approximately 300 staff in the UK.
Responsibilities:
• Line manager to 4 direct reports
• Working closely with the Sales account managers and directors on a daily basis to put on event's and thought leadership education forums for all verticals of the organization. These events were held in person and online using webinar platforms.
• Plan, execute and measure Equifax's events/marketing program for the UK, consisting of 40 annual events.
• Measure success, leads and ROI of all events including sponsored tradeshows, forums, product launches and corporate hospitality.
Achievements:
• Organising the Sales Kick Off Awards for 140 internal staff with very little lead time or resource. Duties involved working on the content with internal and external speakers, venue resourcing, budget management and all logistical operations. Improvements were made on the previous year's event and 25% of the allocated budget was saved by negotiating contracts and re-assessing the current spending.
• Successfully executing more than 10 events over the course of 6 weeks, just after joining the company and also being nominated for employee of the month in July 2017.
Marketing, Operations, Budget, Contracts, ROI, Leadership, Management, Event, Sales, Service, Technology, Content, Online, Contracts, Manager
2014 - 2015
job
Event Manager
British Retail Consortium.
(Temporary Contract)
Public Sector company - Trade association for the Retail sector based in Central London with approximately 50 staff.
• Independently organising a USA roadshow from start to finish which took place in five locations over two weeks (Boston, Chicago, Dallas, San Jose, Seattle)
• Juggling multiple commercial events at one time with full responsibility including all event and marketing logistics, budgets, graphic design work, website content, marketing communications, sponsorship and delegate sales, venue and supplier liaison, on the day event management and post event follow up.
• Typical events that the BRC deliver are seminars, lectures, annual dinners, training courses, roadshows, drinks receptions and conferences ranging anything from a two-hour reception to a four-day conference.
Public Sector company - Trade association for the Retail sector based in Central London with approximately 50 staff.
• Independently organising a USA roadshow from start to finish which took place in five locations over two weeks (Boston, Chicago, Dallas, San Jose, Seattle)
• Juggling multiple commercial events at one time with full responsibility including all event and marketing logistics, budgets, graphic design work, website content, marketing communications, sponsorship and delegate sales, venue and supplier liaison, on the day event management and post event follow up.
• Typical events that the BRC deliver are seminars, lectures, annual dinners, training courses, roadshows, drinks receptions and conferences ranging anything from a two-hour reception to a four-day conference.
Website, UP, Manager, USA, SAN, Public sector, Sponsorship, Reception, Content, Marketing, Sales, Event, Management, Training, Graphic design, Retail, Design
2012 - 2014
job
Senior Event Planner
London Metal Exchange.
Marketing Manager
(Maternity contract - Permanent role)
Global metals derivatives company based in the City of London consisting of around 150 staff. The LME was purchased by Hong Kong Exchange in 2013.
Responsibilities:
• Line managing 3 direct reports
• Managing all the event and marketing logistics for the London Metal seminar, the annual flagship event. This involved 8 months of preparation consisting of creating the agenda and content, sourcing speakers, attracting paying delegates and sponsors, producing all marketing email communications, AV, website content, dealing with the venue logistics and on-site supervision on the day.
• Managing the marketing and events calendar
• Analysing information and ROI for all events and making decisions on future events based on this information.
• Running Marketing campaigns and plans around the events.
• Creating the webpages for the new website, Marketing communications and adverts.
• Working with corporate changes and integration due to HKEx purchasing the LME in 2013.
• Managing the CRM database ensuring the sales and marketing team kept it up to date.
• Organising logistics and project managing events including International tradeshows, corporate hospitality events, drinks receptions, corporate seminars, roadshows to India, South America and North America, New Product launches, golf days and conferences.
Achievements:
• Working independently on the logistics for the annual LME Metals Seminar and exhibition held at the QEII centre, Westminster in October for 600 global attendees and 24 exhibitors, main responsibilities including sponsorships, developing content, organizing speakers, sending out email communications, budget management.
• Increasing the no. of paying sponsorships from 16 to 23, no. of paying delegates from 400 to 555 and a profit increase of 20% for the London Metals Seminar in 2012 from the previous year.
• Implementing and putting in place a new marketing collateral and stock system for the
• Marketing department after on-going problems in this area and training all staff the new process.
• Successfully creating a new working budget management system for the commercial department.
(Maternity contract - Permanent role)
Global metals derivatives company based in the City of London consisting of around 150 staff. The LME was purchased by Hong Kong Exchange in 2013.
Responsibilities:
• Line managing 3 direct reports
• Managing all the event and marketing logistics for the London Metal seminar, the annual flagship event. This involved 8 months of preparation consisting of creating the agenda and content, sourcing speakers, attracting paying delegates and sponsors, producing all marketing email communications, AV, website content, dealing with the venue logistics and on-site supervision on the day.
• Managing the marketing and events calendar
• Analysing information and ROI for all events and making decisions on future events based on this information.
• Running Marketing campaigns and plans around the events.
• Creating the webpages for the new website, Marketing communications and adverts.
• Working with corporate changes and integration due to HKEx purchasing the LME in 2013.
• Managing the CRM database ensuring the sales and marketing team kept it up to date.
• Organising logistics and project managing events including International tradeshows, corporate hospitality events, drinks receptions, corporate seminars, roadshows to India, South America and North America, New Product launches, golf days and conferences.
Achievements:
• Working independently on the logistics for the annual LME Metals Seminar and exhibition held at the QEII centre, Westminster in October for 600 global attendees and 24 exhibitors, main responsibilities including sponsorships, developing content, organizing speakers, sending out email communications, budget management.
• Increasing the no. of paying sponsorships from 16 to 23, no. of paying delegates from 400 to 555 and a profit increase of 20% for the London Metals Seminar in 2012 from the previous year.
• Implementing and putting in place a new marketing collateral and stock system for the
• Marketing department after on-going problems in this area and training all staff the new process.
• Successfully creating a new working budget management system for the commercial department.
Sales, UP, Manager, International, Supervision, It, Content, Website, Sourcing, Integration, Marketing, Event, Management, Database, Event planner, ROI, Training, Exchange, Budget, CRM
2011 - 2012
job
Competitions and Events Manager
Skillsmart Retail.
(Maternity Cover)
Public Sector company - Specialising in training and workshops for the Retail Sector, located in Central
London with approximately 30 employers.
Achievements:
• Restructuring the event procedures for the company by working on regulated event policies
• Managed the Employer Conference for 100 high end delegates and VIP guest speakers with exceptional feedback from clients involved
• Working on logistics for the Events and Competitions from inception to execution - 2 of the main competitions being SkillVM (part of Worldskills) and Rising Stars Awards, which involved organizing celebrity speakers and a gala dinner at the Grosvenor hotel for 2000 people
• Line Manager to the Competitions Assistant and the Events Manager conducting performance reviews, appraisals and everyday management, resulting in improved performance.
Public Sector company - Specialising in training and workshops for the Retail Sector, located in Central
London with approximately 30 employers.
Achievements:
• Restructuring the event procedures for the company by working on regulated event policies
• Managed the Employer Conference for 100 high end delegates and VIP guest speakers with exceptional feedback from clients involved
• Working on logistics for the Events and Competitions from inception to execution - 2 of the main competitions being SkillVM (part of Worldskills) and Rising Stars Awards, which involved organizing celebrity speakers and a gala dinner at the Grosvenor hotel for 2000 people
• Line Manager to the Competitions Assistant and the Events Manager conducting performance reviews, appraisals and everyday management, resulting in improved performance.
Retail, Training, Management, Event, Workshops, Public sector, Manager
2010 - 2011
job
Manager
ARM Ltd.
(Maternity Cover)
Semiconductor and mobile technology company - The Head office is based in Cambridge and there are several offices globally with approximately 2000 employers. One of their biggest clients are Apple who use their microprocessors within their technology and handsets.
Semiconductor and mobile technology company - The Head office is based in Cambridge and there are several offices globally with approximately 2000 employers. One of their biggest clients are Apple who use their microprocessors within their technology and handsets.
Technology, Office, Manager
2008 - 2010
job
Event Manager
Experiential Field Marketing.
Event, Manager
2006 - 2008
job
Marketing and Events Executive
LSI and Computer Associates.
During this time, I worked at various IT/Technology companies as a contractor in mae rketing and events positions. Some of the companies I worked for included Coremetrics, ARM, LSI and Computer Associates
Marketing, SoMe, Technology, It
My education
1997
-
1999
East Berkshire College
Hndhncorequivalent, Visual Merchandising
Hndhncorequivalent, Visual Merchandising
Oxford College of Marketing
N/a, APM Project Management Qualification
N/a, APM Project Management Qualification
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