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MCIPR, MCIM; Consultant in marketing, communications and UX Design; Senior Copywriter
Patrick Duckworth
,
Harrogate, United Kingdom
Experience
Other titles
Skills
I'm offering
Consultancy in marketing, comms / PR and UX Design, as well as senior copywriting services, built on 15 years' experience across numerous industries, digital and offline. I hold member level at both the Chartered Institute of Marketing and PR.
I am the founder of Amped http://********.***), through which I contact in these disciplines with businesses and organisations across the UK.
A writer at heart and by trade, I began my career as a journalist and copywriter in London, working with a number of leading publications and brands. More recently, I have held senior marketing and communications roles in the technology and healthcare sectors.
I bring a proven and diverse track record of delivering the creative ideas, strategy and tactics to help clients meet their objectives, while adding volume to what they say, do or sell, helping to better inform, engage and influence their audiences.
I'm flexible in approaching client work: agile enough to provide the ad-hoc and occasional, while having the ability to scale and meet the requirements of more involved, multi-disciplinary projects, through a trusted network of partners.
I work with a broad mix of clients across a diverse range of sectors, from start-ups and SMEs to national public service providers and leading brands. Each of my client’s stories is unique, their objectives and challenges distinct.
I am the founder of Amped http://********.***), through which I contact in these disciplines with businesses and organisations across the UK.
A writer at heart and by trade, I began my career as a journalist and copywriter in London, working with a number of leading publications and brands. More recently, I have held senior marketing and communications roles in the technology and healthcare sectors.
I bring a proven and diverse track record of delivering the creative ideas, strategy and tactics to help clients meet their objectives, while adding volume to what they say, do or sell, helping to better inform, engage and influence their audiences.
I'm flexible in approaching client work: agile enough to provide the ad-hoc and occasional, while having the ability to scale and meet the requirements of more involved, multi-disciplinary projects, through a trusted network of partners.
I work with a broad mix of clients across a diverse range of sectors, from start-ups and SMEs to national public service providers and leading brands. Each of my client’s stories is unique, their objectives and challenges distinct.
Markets
United States
(Remote
only)
Canada
(Remote
only)
United Kingdom
France
Germany
Ireland
Rest of Euro area
(Remote
only)
Denmark
(Remote
only)
Norway
(Remote
only)
United Arab Emirates
(Remote
only)
Sweden
(Remote
only)
Finland
(Remote
only)
Singapore
(Remote
only)
Australia
(Remote
only)
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2018 - ?
freelance
Principal Consultant (acting Head of Communications and Content Design)
Traffic Penalty Tribunal / Parking and Traffic Regulations Outside London.
Leading communications function client-side as external consultant, responsible for all outward facing communications to the public, media and other external groups (e.g. academics).
Main responsibilities include:
- Leading content design of all external websites (inc. UX research / writing and UI design)
- Planning, production and design of external communications, including presentations, written collateral (inc. legal judgments, reports, documents, brochures, leaflets), digital outputs (inc. video, animation, web content and microsites), public information campaigns and conference / event materials
- Brand strategy and copywriting
- PR, media liaison and public affairs, including weekly media and parliamentary monitoring and the preparation of written submissions to Government
- Support for internal communications.
The above responsibilities involve the commission and coordination of external freelancers, agencies and suppliers, as required.
Main responsibilities include:
- Leading content design of all external websites (inc. UX research / writing and UI design)
- Planning, production and design of external communications, including presentations, written collateral (inc. legal judgments, reports, documents, brochures, leaflets), digital outputs (inc. video, animation, web content and microsites), public information campaigns and conference / event materials
- Brand strategy and copywriting
- PR, media liaison and public affairs, including weekly media and parliamentary monitoring and the preparation of written submissions to Government
- Support for internal communications.
The above responsibilities involve the commission and coordination of external freelancers, agencies and suppliers, as required.
Website copy, Marketing, Internal communication, Event planning, Brand identity, Brochures / Flyers, Reporting, Writer, Animation, Video content, Blogging, Communication strategy, Presentation Design, Communications planning, UI / UX designer, Web Development, Website design, Public affairs, Media monitoring, Public relations, Copywriting
2018 - ?
freelance
Director
Amped.
Contracting in marketing, comms / PR, UX design, content design and copywriting for businesses and organisations across the UK.
Clients and partners Amped has worked alongside include: Johnson & Johnson, Harrods, Boots, Specsavers, Kenvue, UK Government (DfT, Defra, DLUHC, DESNZ), Welsh Government, University of Oxford, Kings College London, The Traffic Penalty Tribunal, Parking and Traffic Regulations Outside London (PATROL), MYGroup and Ogilvy.
Clients and partners Amped has worked alongside include: Johnson & Johnson, Harrods, Boots, Specsavers, Kenvue, UK Government (DfT, Defra, DLUHC, DESNZ), Welsh Government, University of Oxford, Kings College London, The Traffic Penalty Tribunal, Parking and Traffic Regulations Outside London (PATROL), MYGroup and Ogilvy.
Crisis Communications, Public affairs, Journalism, Media and marketing strategy, Media Monitoring, Brand management, Branding, Advertising, Visual identity, Brand identity, Marketing, Public relations, Internal communication, Strategic communication, Communication strategy, App and web development, Web design, Copywriting, UI Design, UX Design, Content design
2015 - 2018
job
Head of Marketing and Creative
Intechnology Smart Cities.
Developed and led marketing and creative function, delivering a digital and traditional strategy to drive awareness, users and revenue through the launch and ongoing promotion of Smart City technology services and mobile application products.
Managed four-person team of copywriters, graphic designers and web designers. Commission and direction of all marketing, PR and design outputs – digital and offline.
Key achievements included:
- Seven-digit user growth across deployed services, utilising broad spectrum of assets and channels
- Supporting the acquisition of local authority contracts and the brokerage of strategic event and brand partnerships
- Leading the content design for website of successful lifestyle brand (and support for associated mobile application platform), deployed as officially licensed product in city locations, with content on Page 1 Google rankings alongside Tripadvisor, Timeout and leading national media outlets (Guardian, Telegraph, etc.).
Managed four-person team of copywriters, graphic designers and web designers. Commission and direction of all marketing, PR and design outputs – digital and offline.
Key achievements included:
- Seven-digit user growth across deployed services, utilising broad spectrum of assets and channels
- Supporting the acquisition of local authority contracts and the brokerage of strategic event and brand partnerships
- Leading the content design for website of successful lifestyle brand (and support for associated mobile application platform), deployed as officially licensed product in city locations, with content on Page 1 Google rankings alongside Tripadvisor, Timeout and leading national media outlets (Guardian, Telegraph, etc.).
Press and PR, Line Management, Business development, Social Media Marketing, Digital Marketing, Market research, Marketing and sales, UI / UX, Brand management, Brand identity, Sponsorship, Marketing, Event management, Brochures / Flyers, Graphic design, Web development, Website design, Copywriting, Project Management, Public relations, Communication strategy, Tender and procurement
2011 - 2015
job
Senior Copywriter / Editor
Alpharmaxim Healthcare Communications.
Clients included: Abbott Laboratories, AstraZeneca, Bristol-Myers Squibb and GlaxoSmithKline.
Project management, strategic and tactical support for global pharmaceutical and healthcare client communication campaigns and projects at a global, regional and local level, with support for new business development.
Key responsibilities included:
- management and delivery of conceptual, long- and short-copy campaigns and projects across print, digital and online. Outputs included brochures / booklets / leaflets, websites and HTML mailers, news and features, outdoor, video and animation, pitches and proposals
- managing contributing writers and liaising closely with Account, Creative and Studio teams (to Director level) to ensure projects were managed effectively, delivered to specification and within budget
- supporting pitches, proposals and tenders for new business.
Project management, strategic and tactical support for global pharmaceutical and healthcare client communication campaigns and projects at a global, regional and local level, with support for new business development.
Key responsibilities included:
- management and delivery of conceptual, long- and short-copy campaigns and projects across print, digital and online. Outputs included brochures / booklets / leaflets, websites and HTML mailers, news and features, outdoor, video and animation, pitches and proposals
- managing contributing writers and liaising closely with Account, Creative and Studio teams (to Director level) to ensure projects were managed effectively, delivered to specification and within budget
- supporting pitches, proposals and tenders for new business.
Copywriting, Communication strategy, Internal communication, Project Management, Business development, Brochures / Flyers, Scientific Writing, Technical Writing, Newsletters, Web content, News coverage, Outdoor media, Advertising, Video, Animation, Tender and procurement
2008 - 2011
freelance
Senior Copywriter
Clients including: Air Energi (Airswift), Brother's Cider, Canon, Fiat, Macmillan Cancer Support, Nando's, Puma.
Working with high-profile national and international clients on content, design and editorial projects to support advertising, marketing and communications, both online and offline.
Copywriting, Advertising, Marketing, Web content, Social Media Marketing, Sponsorship, Brand identity, Brand Building, Brochures / Flyers, Corporate events, Journalism, News coverage, Reviews
My education
2022
UX Design Institute
Professional Certificate, UI Design
Professional Certificate, UI Design
2021
-
2022
UX Design Institute
Professional Diploma, UX Design
Professional Diploma, UX Design
2007
-
2008
University of the Arts London
MA / PG Diploma, Journalism
MA / PG Diploma, Journalism
2003
-
2006
University of Manchester
Ba (Honours), Archaeology
Ba (Honours), Archaeology
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