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Experienced Marketing Manager
Kristy Armer
,
Nutfield, United Kingdom
Experience
Other titles
Skills
I'm offering
An experienced Marketing expert working in the industry for over 20 years. A high level of expertise in managing all different types of Marketing and Advertising campaigns including digital, print, press, OOH, radio, social media, film and retail point of sale. Key skills include strong project management, consistent delivery in high-pressure situations and managing tight deadlines. Enjoys solving problems with a hands-on approach, and has a passion for creativity and innovation.
Markets
United Kingdom
Links for more
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Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2011 - 2020
job
Brand Marketing Manager
Virgin Money.
Having studied Richard Branson's business acumen, it was a lifelong ambition of mine to work for a Virgin company. For nine years, my role as Brand Marketing Manager was to oversee, protect and help grow the Virgin Money brand across multiple channels. Key achievements include:
• A key part of the re-brand team to migrate Clydesdale Bank, Yorkshire Bank and Virgin Money to the new Virgin Money brand identity.
• Re-branding store frontages to display the new Virgin Money brand on their ATM estate, including a large sponsorship deal involving branding areas of The O2 Arena.
• Leading a £1.2million project to re-design the corporate uniform worn by all customer facing colleagues - ensuring the new brand comes across in a modern, casual and professional way.
• Managing the brand across a network of 75 High Street Stores - ensuring all elements of brand identity are displayed correctly and preventing any mis-use of the brand.
• Launching three new customer Lounges on the High Street, including digital and print, point-of-sale, customer events, social media, photography shoots, Direct Mail and email campaigns.
• Delivering in-store campaigns, OOH, radio and press advertising to support the VM London Marathon.
• Creation of a Brand microsite, a Careers website and Benefits website for employees.
• A key part of the re-brand team to migrate Clydesdale Bank, Yorkshire Bank and Virgin Money to the new Virgin Money brand identity.
• Re-branding store frontages to display the new Virgin Money brand on their ATM estate, including a large sponsorship deal involving branding areas of The O2 Arena.
• Leading a £1.2million project to re-design the corporate uniform worn by all customer facing colleagues - ensuring the new brand comes across in a modern, casual and professional way.
• Managing the brand across a network of 75 High Street Stores - ensuring all elements of brand identity are displayed correctly and preventing any mis-use of the brand.
• Launching three new customer Lounges on the High Street, including digital and print, point-of-sale, customer events, social media, photography shoots, Direct Mail and email campaigns.
• Delivering in-store campaigns, OOH, radio and press advertising to support the VM London Marathon.
• Creation of a Brand microsite, a Careers website and Benefits website for employees.
Network, Manager, Social, Point-of-sale, Sponsorship, Support, Brand identity, Marketing, Website, Radio, Print, Photography, Advertising, Branding, Social Media
2009 - 2011
job
Campaign Director
Partners Andrews Aldridge.
Part of the Engine Group and winner of Precision Marketing Agency of the Decade. I was asked to return here in a permanent capacity as a marketing campaign delivery specialist, after previously freelancing with them. Key achievements include:
• Managing the re-brand campaign for John Lewis Insurance - printed collateral, Direct Mail, press and online advertising, as well as running a large-scale photography shoot.
• Delivering a large brand based photography campaign to encourage Dealership footfall for Rolls-Royce, working alongside world renowned photographer, Rankin. Managing and co-ordinating dealer-based exhibitions and a London auction throughout 2011.
• Successful line management of 8 direct reports.
• Responsibility for around 35 projects at a time, ensuring timely delivery and client satisfaction.
• Maintaining a strong relationship with clients including Vodafone, BMW, Rolls-Royce, John Lewis Insurance and SMA.
Freelance Contracts as my own Limited Company
• Managing the re-brand campaign for John Lewis Insurance - printed collateral, Direct Mail, press and online advertising, as well as running a large-scale photography shoot.
• Delivering a large brand based photography campaign to encourage Dealership footfall for Rolls-Royce, working alongside world renowned photographer, Rankin. Managing and co-ordinating dealer-based exhibitions and a London auction throughout 2011.
• Successful line management of 8 direct reports.
• Responsibility for around 35 projects at a time, ensuring timely delivery and client satisfaction.
• Maintaining a strong relationship with clients including Vodafone, BMW, Rolls-Royce, John Lewis Insurance and SMA.
Freelance Contracts as my own Limited Company
Marketing, Advertising, Photography, Management, Online, Campaign, Communication, Digital Marketing, Online marketing
2009 - 2009
job
Senior Account Manager
DraftFCB London on Post Office.
My responsibility was to deliver a purely customer centric campaign which welcomed new customers.
A complex Direct Mail and email campaign using digital print with data-triggered content and fully personalised throughout.
A complex Direct Mail and email campaign using digital print with data-triggered content and fully personalised throughout.
Account Manager, Print, Content, Campaign, Manager
2008 - 2009
job
Account Director
Tullo Marshall Warren on Infiniti Europe.
Launched Infiniti's luxury car brand with a high value Direct Mail campaign involving cold data purchasing and existing database management. Liaised with Media Agency and publications across Europe to deliver a multi-lingual digital campaign.
Database, Management, Campaign
2007 - 2008
job
Campaign Manager
Orange Broadband (EE).
Initially an 8 week contract but ended up staying for 14 months. I managed Direct Mail retention and loyalty campaigns, organised customer research sessions and built and deployed email campaigns.
Research, Retention, Campaign, Manager, UP
2007 - 2007
job
Account Supervisor
Tullo Marshall Warren on Financial Times.
Brought in to deliver a large scale acquisition Direct Mail and press campaign for Financial Times newspaper.
Permanent Roles held before my Freelance Career:
Permanent Roles held before my Freelance Career:
Campaign
2003 - 2006
job
Senior Account Manager
Egg Plc.
Working within Egg's Internal Creative Design agency, started off as an Account Manager before being promoted to Senior Account Manager to run the Account Management team of five. Managed monthly Direct Mail acquisition and retention campaigns with mailing volumes of up to 1 million. Promoted all Egg products through Direct Mail, e-mail, press and online advertising.
Design, Advertising, Account management, Account Manager, Management, Retention, Online, Manager, UP
2000 - 2003
job
Account Manager
Ping Communications.
Started my career as an Account Executive in this small Independent Financial Services Direct Marketing Agency and was subsequently promoted to Account Manager. Managed the American Express account by producing loyalty Direct Mail campaigns, welcome packs and inserts for existing Card-members across the whole range of credit and charge card products. Managed a premium quarterly travel and lifestyle magazine to Centurion Card-members (the most elite customer base) including looking after Amex partner relationships.
Marketing, Account Manager, Direct marketing, Express, Manager
My education
1998
-
2000
Hertford Regional College
Certification, N/a
Certification, N/a
1995
-
1997
Hertford Regional College
Secondary, Grade B (Minor in Business Studies)
Secondary, Grade B (Minor in Business Studies)
1990
-
1995
Turnford School
Secondary, Grade C
Secondary, Grade C
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