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Strong marketing profile specializing in marketing analytics

Hisham Faouri , Braintree, United Kingdom


Experience

15 - 24 years

Other titles

Self employed Chief Business Analyst Group Digital Director Digital Director marketing manager + 10 more

Skills

Marketing ROI Business Intelligence Data Science Marketing analysis + 15 more

I'm offering

To sum up my core strengths and skill sets, I have strong hands on experience in digital marketing and data visualization and analysis. I am also an experienced marketing performance analyst.

During my past experience, I worked within fast-paced marketing and technology environments on both agency and client side. Working with marketing, data and technology teams stakeholders at all levels including C-level executives. In my early career days, I worked at top international advertising and communication agencies such as Publicis Group and Wunderman. In both agencies I was heading the digital and marketing data divisions. My roles required ongoing strategic planning, team building and management, business development and account management. The diversity of these agencies client base provided me with vast exposure to international and regional brands across multiple markets and industries.

In my last role on agency side, between 2006 and 2011, I was responsible for the setup and management of one of the first award winning integrated digital marketing groups in the MENA region.

Moving to client side to head up marketing divisions, my new duties and responsibilities required being more businesses and performance focused, where I was also responsible for business intelligence and performance. My passion for mathematics and educational background in manufacturing engineering kicked in, allowing me to embrace and adopt a systematic and scientific approach to my work. Areas where I felt I have excelled in covers performance optimization, customer life-cycle and attribution modeling, ROI & revenue analysis, customer LTV value and cohort analysis.

Markets

United Kingdom

Links for more

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Industries

Retail Digital marketing Advertising & Marketing Supermarkets / Groceries Apparel & Fashion + 16 more

Language

English
Fluently

Ready for

  Smaller project
  Larger project
  Ongoing relation / part-time

Available

Typically available right away

My experience


My education




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