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Commercial Director
Symon Reeves
,
NEW MILTON, United Kingdom
Experience
Other titles
Skills
I'm offering
* Restructured & Re-organised a stagnant MSP to deliver 30% growth in EBITDA in Year One. * Opened two highly lucrative income streams to the business allowing diversification in a difficult retail climate. * Successfully increased business T/O from £6M to £20M and PBIT from 5% to 9% of turnover. * Restructured the Wholesale Division, delivering improved performance, £185K in salary savings, and sales increases of 42% (Year 1) and 20% (Year 2) respectively. * Implemented 3P Selling on Amazon UK/DE/FR/IT/ES, eBay UK/FR, and http://********.*** and coordinated SVS with Amazon UK and Amazon DE, achieving 400% sales growth in the first year. * Launched five B2C e-commerce sites, increasing PBIT per annum by £500K and introducing comprehensive marketing plans to improve customer engagement. * Turned around poor performing Retail division by fundamentally changing the proposition, processes, selection, people & systems thus avoiding store closures & revitalising profit. * Developed innovating buying and merchandising strategies that effectively reduced terminal stocks from 11% of £2M to 5% of £4M.
Markets
United Kingdom
Links for more
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Industries
Language
English
Fluently
Ready for
Ongoing relation / part-time
Available
My experience
2019 - 2020
job
Operations Director
Pinnaca Retail Solutions.
Direct the operation of a fast growing global MSP, including recruitment, development & coaching of the team. Restructured the business operation from UK centric to globally focused support operating across the EMEA, APAC & AMER. Reviewed and replaced inefficient systems and processes to provide a platform for repeatable growth.
* Overseeing all operating functions for the company: 20 Project & Service Desk resources serving 70+ globally recognised businesses.
* Removed Project planning tools and replaced with agile and simple PM tools.
* Simplified primary processes to eliminate waste and improve consistency.
* Introduced KPIS for each business unit focused upon continuous improvement
* Replaced poor performing and ill suited employees with experienced, competent assets.
* Delivered increased margin through controls of expenditure on labour.
* Overseeing all operating functions for the company: 20 Project & Service Desk resources serving 70+ globally recognised businesses.
* Removed Project planning tools and replaced with agile and simple PM tools.
* Simplified primary processes to eliminate waste and improve consistency.
* Introduced KPIS for each business unit focused upon continuous improvement
* Replaced poor performing and ill suited employees with experienced, competent assets.
* Delivered increased margin through controls of expenditure on labour.
Coaching, Operations, Agile, Continuous improvement, Recruitment, Service, Growth, Support, Development, Performing, MSP, Processes
2008 - 2019
job
Commercial Director
ABS Group.
Manage the commercial strategies for all business units, including B2B, B2C retail stores, and B2C e-commerce, implementing EPOS & ERP to manage product supply across all channels. Restructure field management procedures to successfully deliver Improved performance, saving £200K in the first wave. Introduced central functions and time and attendance measures to the business, improving the accuracy of payroll administration and enhancing staff productivity. Design targeted marketing plans for each channel, driving sales increases using print ads, email marketing, social media marketing, industry events, and trade shows. Assess issues and implement improved systems, resulting in complete internal control of data, as well as the ability to make decisions quickly and confidently across platforms.
* Oversaw all commercial operating functions for the company: 30 retail stores across three brands, B2B international distribution, five B2C online stores, 16 marketplace stores, brand manufacturing, distributor relations.
* Improved loss prevention efforts to reduce losses to less than 0.4% across both B2B and B2C locations.
* Plan the refitting and redesign of retail stores, ensuring each channel has its own distinct image and creating consistency across merchandising to increase appeal and drive sales.
* Formed the European Wholesale Division after facilitating the successful purchase of three competing businesses.
* Design, produce, and market three in-house product ranges, generating more than 33% of total business T/O.
* Serve as the SAP Business One Project Manager, supervising the integration of all used systems into SAP.
* Recruit all key personnel, including mentoring the HR Manager, for the company and consistently achieve all company HR standards, maintaining professional indemnity and avoiding litigation entirely.
* Strategic Planning & Execution for all commercial areas of the group, delivering record Sales & Profits.
* Oversaw all commercial operating functions for the company: 30 retail stores across three brands, B2B international distribution, five B2C online stores, 16 marketplace stores, brand manufacturing, distributor relations.
* Improved loss prevention efforts to reduce losses to less than 0.4% across both B2B and B2C locations.
* Plan the refitting and redesign of retail stores, ensuring each channel has its own distinct image and creating consistency across merchandising to increase appeal and drive sales.
* Formed the European Wholesale Division after facilitating the successful purchase of three competing businesses.
* Design, produce, and market three in-house product ranges, generating more than 33% of total business T/O.
* Serve as the SAP Business One Project Manager, supervising the integration of all used systems into SAP.
* Recruit all key personnel, including mentoring the HR Manager, for the company and consistently achieve all company HR standards, maintaining professional indemnity and avoiding litigation entirely.
* Strategic Planning & Execution for all commercial areas of the group, delivering record Sales & Profits.
Mentoring, Manager, Social, Wholesale, Redesign, Online, International, Less, Integration, Sales, ADS, Management, Print, E-commerce, Marketing, Strategic Planning, ERP, SAP, B2C, Email marketing, Retail, B2B, Administration, Project Manager, Social Media Marketing, Design, Social Media
2002 - 2007
job
Director of Operations
Stoploss LTD.
Networked across industries and prospected for clients, developing business relationships with numerous high-profile companies such as Levi's, Lee Cooper Retail, Timberland, and Little Chef Restaurants. Provided clients with exceptional loss prevention services, minimizing their shrink numbers and maximizing their profits through strategic planning and organizing. Assisted clients with separating from larger parent companies and developing new business plans to better fit their new business models.
* Executed inventory control and management and perform compliance audits, verifying the correct number of products at any given time and investigating employees when necessary to resolve discrepancies.
* Created and documented new policies and procedures for all areas of retail operations, reengineering various controls and systems to improve productivity and increase revenues.
* Supervise the performance management process for clients, ensuring regular two-way communication and the building of fully integrated and highly skilled teams.
* Executed inventory control and management and perform compliance audits, verifying the correct number of products at any given time and investigating employees when necessary to resolve discrepancies.
* Created and documented new policies and procedures for all areas of retail operations, reengineering various controls and systems to improve productivity and increase revenues.
* Supervise the performance management process for clients, ensuring regular two-way communication and the building of fully integrated and highly skilled teams.
Operations, Retail, Strategic Planning, Performance Management, Management, Compliance
2001 - 2006
job
Founder & Managing Director
Gizmo Retail LTD.
Developed and implemented a strategic business plan for the UK's only factory outlet and off-price gadget retailer. Successfully raised the required capital to test and open 10 factory stores, establishing and rolling out the off-price and full-price concepts to mall operators nationwide. Negotiated leases with landlords and successfully executed A trade sale to a competing business.
* Carefully managed all aspects of store operations, including marketing and product selection/procurement, generating growth the enable the opening of five additional stores.
* Led the development of both in-store and online retail environments, including structure, content, pricing, and customer communication.
* Monitored market, supplier, and retail operations to identify changing business trends and strategies that could impact the habits of UK customers.
* Carefully managed all aspects of store operations, including marketing and product selection/procurement, generating growth the enable the opening of five additional stores.
* Led the development of both in-store and online retail environments, including structure, content, pricing, and customer communication.
* Monitored market, supplier, and retail operations to identify changing business trends and strategies that could impact the habits of UK customers.
Marketing, Operations, Retail, Procurement, Test, Content, Growth, Development, Online, LED, Founder
My education
Nova Hreod College
N/a, SAP Business One
N/a, SAP Business One
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