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jobs
Fractional Chief Marketing Officer + Digital Marketer
Dawn-Marie Nesbitt
,
Wakefield, United Kingdom
Experience
Other titles
Skills
I'm offering
I have 7+ years of experience in developing and executing online marketing campaigns in B2B and B2C environments.
As your Fractitional CMO, I will analyse the market and your target audience's pain points and desires and use this information to develop a bespoke marketing strategy.
I will craft an end-to-end sales funnel strategy helping you acquire leads and new clients for your product using digital ad campaigns on various channels (E.g Google, Microsoft, Pinterest, Facebook, Instagram, LinkedIn)
I will use marketing tactics to build your brand in a way that resonates with your target audiences’ pain points.
I will study and analyse the data to make optimisation decisions and adjust your campaign accordingly.
I can manage a team of marketing professionals to ensure consistency across all marketing channels.
I will oversee the marketing budget and ensure that you maintain optimal marketing ROI.
I can work independently and drive the development of the marketing function. In fact, I can own the marketing strategy and be accountable for the results.
Notable Achievements:
Developed a 3-month marketing strategy for a B2B SAAS startup in the recruitment industry and used search engine marketing (Google Ads) to generate B2B leads at a CPL (cost per lead) of £45 against a target CPL of £50-£100.
Created and implemented a B2B email sales funnel for a new product launch that generated $20415 net revenue within 2 weeks.
Launched a new blog website and executed a traffic generation campaign with a focus on Google and Pinterest SEO. Increased traffic and new users from 23,465 users in Y1 to 94,025 users in Y2 to 116,998 users in Y3 with a continued upward trajectory year on year.
Directed the launch of an ecommerce startup by using Facebook and Instagram ads and email campaigns to acquire and retain customers, generating a total revenue of $56k in initial sales within 3 months.
Directed and managed a conversion rate optimisation campaign to help an ecommerce brand improve their revenue. In Y1 we achieved a 23% improvement in sales from $133,782 to $164,305 and then to $240,310 in Y2.
Directed the launch of a lead generation campaign using Facebook ads to acquire 280 targeted leads within 6 weeks and a projected revenue of $80k for a coaching program within the finance industry
Managed a webinar sales funnel launch that generated $120,750 in live webinar sales in the real estate niche within 3 months using Facebook and Instagram ads.
I have personally trained 3 marketing specialists in a 1:1 environment
I have contributed to over 15 online webinars to train small business owners on digital marketing strategies.
I have a proven record in driving and increasing traffic to websites organically, brand awareness, social media marketing, paid advertising and email marketing.
As your Fractitional CMO, I will analyse the market and your target audience's pain points and desires and use this information to develop a bespoke marketing strategy.
I will craft an end-to-end sales funnel strategy helping you acquire leads and new clients for your product using digital ad campaigns on various channels (E.g Google, Microsoft, Pinterest, Facebook, Instagram, LinkedIn)
I will use marketing tactics to build your brand in a way that resonates with your target audiences’ pain points.
I will study and analyse the data to make optimisation decisions and adjust your campaign accordingly.
I can manage a team of marketing professionals to ensure consistency across all marketing channels.
I will oversee the marketing budget and ensure that you maintain optimal marketing ROI.
I can work independently and drive the development of the marketing function. In fact, I can own the marketing strategy and be accountable for the results.
Notable Achievements:
Developed a 3-month marketing strategy for a B2B SAAS startup in the recruitment industry and used search engine marketing (Google Ads) to generate B2B leads at a CPL (cost per lead) of £45 against a target CPL of £50-£100.
Created and implemented a B2B email sales funnel for a new product launch that generated $20415 net revenue within 2 weeks.
Launched a new blog website and executed a traffic generation campaign with a focus on Google and Pinterest SEO. Increased traffic and new users from 23,465 users in Y1 to 94,025 users in Y2 to 116,998 users in Y3 with a continued upward trajectory year on year.
Directed the launch of an ecommerce startup by using Facebook and Instagram ads and email campaigns to acquire and retain customers, generating a total revenue of $56k in initial sales within 3 months.
Directed and managed a conversion rate optimisation campaign to help an ecommerce brand improve their revenue. In Y1 we achieved a 23% improvement in sales from $133,782 to $164,305 and then to $240,310 in Y2.
Directed the launch of a lead generation campaign using Facebook ads to acquire 280 targeted leads within 6 weeks and a projected revenue of $80k for a coaching program within the finance industry
Managed a webinar sales funnel launch that generated $120,750 in live webinar sales in the real estate niche within 3 months using Facebook and Instagram ads.
I have personally trained 3 marketing specialists in a 1:1 environment
I have contributed to over 15 online webinars to train small business owners on digital marketing strategies.
I have a proven record in driving and increasing traffic to websites organically, brand awareness, social media marketing, paid advertising and email marketing.
Markets
United States
(Remote
only)
United Kingdom
(Remote
only)
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2022 - 2023
job
Marketing Manager
Fintech Week London.
Developed a demand generation and customer acquisition marketing strategy for a fintech event company utilising SEO, paid LinkedIn, organic social, email marketing, affiliates, referral marketing, display and print ads. Generated revenue of £193378.06 in Y2. An increase of 604% when compared to Y1 revenue (£27435.03)
Developed a focused growth plan utilising partnerships, organic social and display ads that increased the business’ email database by 86% from 365 in Y1 to 680 in Y2 attracting fintech executives and professionals.
Launched an extensive awareness campaign integrating thought leadership content with LinkedIn lead gen forms, LinkedIn sponsored content and email and LinkedIn message outreach to generate 94+ high quality fintech executive leads. Utilised email nurturing, lead segmentation and lead scoring to move leads towards exhibitor bookings.
Optimised Fintech Week London’s website using Google Analytics UA to gather insights into through-traffic and drop offs. Using that data to decrease home page drop offs by 59% (from 52.3% to 21.4%) and driving through traffic to funnel completion increasing the ecommerce conversion rate from 1.3% to 2.7%
Worked with the CEO and sales team to execute an in-person event lead generation marketing plan which added 213 new business leads to the database; then executed a nurturing campaign to convert 11% of those leads into the sales pipeline.
Key Responsibilities
Manage and direct the day-to-day activities of the marketing team, overseeing all aspects of the company’s marketing operations.
Design and develop creative marketing campaigns to generate leads and ticket sales for the annual conference.
Conduct regular reviews of the marketplace to stay current with competitor marketing efforts and adjust the company’s marketing plan accordingly.
Create and implement the company’s marketing strategy across various media channels, such as social media, print, and digital advertising.
Create and implement an influencer marketing campaign by identifying the right approach for influencers to meet the business’ objectives.
Produce daily reports to evaluate the effectiveness of ongoing marketing campaigns, identifying key performance indicators (KPIs), and presenting this information to the executive board.
Manage and lead the marketing team by assigning responsibilities, providing effective training, and motivating and supporting team members.
Developed a focused growth plan utilising partnerships, organic social and display ads that increased the business’ email database by 86% from 365 in Y1 to 680 in Y2 attracting fintech executives and professionals.
Launched an extensive awareness campaign integrating thought leadership content with LinkedIn lead gen forms, LinkedIn sponsored content and email and LinkedIn message outreach to generate 94+ high quality fintech executive leads. Utilised email nurturing, lead segmentation and lead scoring to move leads towards exhibitor bookings.
Optimised Fintech Week London’s website using Google Analytics UA to gather insights into through-traffic and drop offs. Using that data to decrease home page drop offs by 59% (from 52.3% to 21.4%) and driving through traffic to funnel completion increasing the ecommerce conversion rate from 1.3% to 2.7%
Worked with the CEO and sales team to execute an in-person event lead generation marketing plan which added 213 new business leads to the database; then executed a nurturing campaign to convert 11% of those leads into the sales pipeline.
Key Responsibilities
Manage and direct the day-to-day activities of the marketing team, overseeing all aspects of the company’s marketing operations.
Design and develop creative marketing campaigns to generate leads and ticket sales for the annual conference.
Conduct regular reviews of the marketplace to stay current with competitor marketing efforts and adjust the company’s marketing plan accordingly.
Create and implement the company’s marketing strategy across various media channels, such as social media, print, and digital advertising.
Create and implement an influencer marketing campaign by identifying the right approach for influencers to meet the business’ objectives.
Produce daily reports to evaluate the effectiveness of ongoing marketing campaigns, identifying key performance indicators (KPIs), and presenting this information to the executive board.
Manage and lead the marketing team by assigning responsibilities, providing effective training, and motivating and supporting team members.
B2B Marketing, Digital Marketing, Event management, Strategic partnerships, Linkedin, Social Media Marketing, Social media ads, Public relations, Lead generation, Demand generation, Sales development, Fintech, Marketing management
2022 - 2023
job
Marketing Manager
The Fintech Times.
Key Achievements
Oversaw an account based marketing campaign for a fintech Saas client where we were given an account list of 290 companies against which we generated an extensive list of over 9000 "look-alike" companies. Executed an email campaign of the extensive list and outreach efforts to the target list which in turn generated 190 positive responses (booked demos) for our client.
Oversaw a multi-channel campaign using LinkedIn video sponsored content ads and lead gen forms, cold email outreach and organic social media for an accounting software company to build awareness and retarget the audience, helping the client to generate 67+ high quality leads and grow the size of their pipeline 3.5x
Oversaw a multi-channel campaign using display ads, email marketing and LinkedIn marketing for a data security tech company. Achieving a landing page conversion rate of 45% from 26% and helping the client generate 200+ MQLs. About 20% of the MQLs converted into actual sales opportunities.
Launched a focused growth plan that increased The Fintech Time’s email readership by 134%. Prior to, the business consistently generated approximately 64-109 leads per month. We implemented increased touch points on the website by adding relevant content upgrades and opt-in forms on high-trafficked articles, improved their newspaper opt-in landing page which previously converted at <10% to converting at 23.4% and increased CTAs on social media content. After implementing our plan we increased our lead acquisition to 253-310 leads per month.
Worked with the COO of The Fintech Times to develop and manage a strategic partnership with industry associations and organised a co-hosted seminar event that attracted over 100 high-quality insurance executives and decision-makers against a target of 50 attendees, for an evening of networking and sharing industry insights.
Implemented a 3-month inbound marketing strategy that saw 391 MQLs added to The Fintech Times’ database of which 121 were identified as SQLs (our target audience were heads of and c-suites). The segmentation of 121 leads was as a result of targeted content on our digital channels, as well as email nurturing to a targeted segment of our email list.
Designed and implemented targeted email, organic social, LinkedIn and display ads which saw increased lead generation for webinar clients. Prior to, the business generated 163 total B2B leads for client webinars. By utilising multi-channel campaigns we increased B2B lead acquisition by 136% to 385.
Key Responsibilities
Manage and direct the day-to-day activities of the marketing team, overseeing all aspects of the company’s marketing operations.
Serve as the marketing subject matter expert and support person for the executive board, assisting in problem-solving as needed.
Devise and execute innovative marketing campaigns to generate B2B leads for both fintech clients and the company and work with the sales team to build and nurture a pipeline of MQLs moving them to SQLs.
Conduct regular reviews of the marketplace to stay current with competitor marketing efforts and adjust the company’s marketing plan accordingly.
Create and implement the company’s marketing strategy across various media channels, such as social media, print, and digital advertising.
Collaborate with the sales and editorial departments to contribute to the success of all marketing campaigns.
Produce monthly reports to evaluate the effectiveness of ongoing marketing campaigns, identifying key performance indicators (KPIs), and presenting this information to the executive board.
Manage and lead the marketing team by assigning responsibilities, conducting performance reviews, providing effective training, recruiting staff, and motivating and supporting team members.
Oversaw an account based marketing campaign for a fintech Saas client where we were given an account list of 290 companies against which we generated an extensive list of over 9000 "look-alike" companies. Executed an email campaign of the extensive list and outreach efforts to the target list which in turn generated 190 positive responses (booked demos) for our client.
Oversaw a multi-channel campaign using LinkedIn video sponsored content ads and lead gen forms, cold email outreach and organic social media for an accounting software company to build awareness and retarget the audience, helping the client to generate 67+ high quality leads and grow the size of their pipeline 3.5x
Oversaw a multi-channel campaign using display ads, email marketing and LinkedIn marketing for a data security tech company. Achieving a landing page conversion rate of 45% from 26% and helping the client generate 200+ MQLs. About 20% of the MQLs converted into actual sales opportunities.
Launched a focused growth plan that increased The Fintech Time’s email readership by 134%. Prior to, the business consistently generated approximately 64-109 leads per month. We implemented increased touch points on the website by adding relevant content upgrades and opt-in forms on high-trafficked articles, improved their newspaper opt-in landing page which previously converted at <10% to converting at 23.4% and increased CTAs on social media content. After implementing our plan we increased our lead acquisition to 253-310 leads per month.
Worked with the COO of The Fintech Times to develop and manage a strategic partnership with industry associations and organised a co-hosted seminar event that attracted over 100 high-quality insurance executives and decision-makers against a target of 50 attendees, for an evening of networking and sharing industry insights.
Implemented a 3-month inbound marketing strategy that saw 391 MQLs added to The Fintech Times’ database of which 121 were identified as SQLs (our target audience were heads of and c-suites). The segmentation of 121 leads was as a result of targeted content on our digital channels, as well as email nurturing to a targeted segment of our email list.
Designed and implemented targeted email, organic social, LinkedIn and display ads which saw increased lead generation for webinar clients. Prior to, the business generated 163 total B2B leads for client webinars. By utilising multi-channel campaigns we increased B2B lead acquisition by 136% to 385.
Key Responsibilities
Manage and direct the day-to-day activities of the marketing team, overseeing all aspects of the company’s marketing operations.
Serve as the marketing subject matter expert and support person for the executive board, assisting in problem-solving as needed.
Devise and execute innovative marketing campaigns to generate B2B leads for both fintech clients and the company and work with the sales team to build and nurture a pipeline of MQLs moving them to SQLs.
Conduct regular reviews of the marketplace to stay current with competitor marketing efforts and adjust the company’s marketing plan accordingly.
Create and implement the company’s marketing strategy across various media channels, such as social media, print, and digital advertising.
Collaborate with the sales and editorial departments to contribute to the success of all marketing campaigns.
Produce monthly reports to evaluate the effectiveness of ongoing marketing campaigns, identifying key performance indicators (KPIs), and presenting this information to the executive board.
Manage and lead the marketing team by assigning responsibilities, conducting performance reviews, providing effective training, recruiting staff, and motivating and supporting team members.
Linkedin, Podcast Marketing, On-page SEO, Lead generation, B2B Sales, B2B Marketing, Event management, Strategic partnerships, Email marketing, Native and display advertising, Landing pages
2021 - 2021
freelance
Chief Marketing Officer
Not A CV Limited.
Developed a 3-month marketing strategy for a B2B SAAS start-up in the recruitment industry where the focus was on collecting data to ascertain the cost per acquisition.
Set up the marketing systems for lead and sales generation by introducing email funnels for recruiters with the goal of posting an opportunity; and for candidates with the goal of engaging with the recruitment app.
Developed a social media marketing strategy and content calendar to build the company's brand, encourage engagement and attract their target audience so they can grow their community and fill their lead pipeline.
Built and designed a campaign landing page which resulted in an initial lead conversion rate of 15%. Then implemented A/B testing and tweaked the landing page which resulted in an increase in lead conversion rate by 11% and reducing the cost per lead from £60 to £45.
Executed a search engine marketing (Google Ads) campaign and managed a £10k budget to generate B2B leads at a CPL (cost per lead) of £45 against a target CPL of £50-£100.
Collaborated with the tech team to change the layout of the company's employer portal landing page, resulting in capturing a higher quality lead
Set up reporting in Google Analytics and PowerBI to provide daily KPIs to the CEO
Led a team of 3 marketing professionals to drive business across all channels.
Set up the marketing systems for lead and sales generation by introducing email funnels for recruiters with the goal of posting an opportunity; and for candidates with the goal of engaging with the recruitment app.
Developed a social media marketing strategy and content calendar to build the company's brand, encourage engagement and attract their target audience so they can grow their community and fill their lead pipeline.
Built and designed a campaign landing page which resulted in an initial lead conversion rate of 15%. Then implemented A/B testing and tweaked the landing page which resulted in an increase in lead conversion rate by 11% and reducing the cost per lead from £60 to £45.
Executed a search engine marketing (Google Ads) campaign and managed a £10k budget to generate B2B leads at a CPL (cost per lead) of £45 against a target CPL of £50-£100.
Collaborated with the tech team to change the layout of the company's employer portal landing page, resulting in capturing a higher quality lead
Set up reporting in Google Analytics and PowerBI to provide daily KPIs to the CEO
Led a team of 3 marketing professionals to drive business across all channels.
Digital Marketing, Wordpress, Seo, Google adwords, Google analytics, Digital Strategy, Social Media, Social Media Marketing, Email marketing
2021 - 2021
job
Product Marketer for Practitioner Marketing
More Than Enough Limited - Marisa Peer.
Key Achievements
Worked with the Product Manager to develop and execute a paid content strategy utilising Facebook video and YouTube ads to drive brand awareness.
Created and implemented a sales funnel for a new product launch that generated $20415 net revenue within 2 weeks.
Improved the performance of a failing sales funnel that generated $3976 in its first launch to over $20k in its second launch within 2 weeks.
Achieved a 95% increase in the sales conversion rate in the launch of a new product by changing the funnel from booked calls to ecommerce.
Achieved an average of 8% sales conversion rate from email subscriber clicks to sales in a B2B email funnel.
Key Responsibilities
Conduct a comprehensive study of the company's products and services to translate technical product details into user benefits to ensure clear communication and understanding for potential clients.
Keep up to date with market trends and analyse data to strategically position the company's products and services in the marketplace.
Develop product marketing strategies, such as pricing, advertising, and product launching to include crafting compelling messaging across various marketing channels, including landing pages and ad campaigns.
Collaborate with cross-functional teams, including design, content, acquisition, product, and sales teams to allow for the successful implementation of product marketing strategies and campaigns.
Aided in the company’s thought-leadership by preparing and presenting webinars to attract ideal audiences and drive product sales.
Worked with the Product Manager to develop and execute a paid content strategy utilising Facebook video and YouTube ads to drive brand awareness.
Created and implemented a sales funnel for a new product launch that generated $20415 net revenue within 2 weeks.
Improved the performance of a failing sales funnel that generated $3976 in its first launch to over $20k in its second launch within 2 weeks.
Achieved a 95% increase in the sales conversion rate in the launch of a new product by changing the funnel from booked calls to ecommerce.
Achieved an average of 8% sales conversion rate from email subscriber clicks to sales in a B2B email funnel.
Key Responsibilities
Conduct a comprehensive study of the company's products and services to translate technical product details into user benefits to ensure clear communication and understanding for potential clients.
Keep up to date with market trends and analyse data to strategically position the company's products and services in the marketplace.
Develop product marketing strategies, such as pricing, advertising, and product launching to include crafting compelling messaging across various marketing channels, including landing pages and ad campaigns.
Collaborate with cross-functional teams, including design, content, acquisition, product, and sales teams to allow for the successful implementation of product marketing strategies and campaigns.
Aided in the company’s thought-leadership by preparing and presenting webinars to attract ideal audiences and drive product sales.
B2B Sales, B2B Marketing, Marketing, Digital Marketing, Wordpress, Web design, Email marketing, Lead generation, Digital Campaign, Advertising
2016 - 2021
freelance
Self Employed
Self Employed.
Self Employed.
Launched a new blog website and executed a brand awareness and traffic generation campaign with a focus on Google and Pinterest SEO. Increased traffic and new users from 23,465 users in Y1 to 94,025 users in Y2 to 116,998 users in Y3 with a continued upward trajectory year on year.
Directed the launch of an ecommerce startup by using Facebook ads and email campaigns to acquire and retain customers, generating a total revenue of $56k in initial sales within 3 months.
Directed and managed a conversion rate optimisation campaign to help an ecommerce brand improve their revenue. In Y1 we achieved a 23% improvement in sales from $133,782 to $164,305 and then to $240,310 in Y2.
Directed the launch of a lead generation campaign using Facebook ads to acquire 280 targeted leads within 6 weeks and a projected revenue of $80k for a coaching program within the finance industry
Contributed digital marketing articles to brands such as 3dCart and She Owns It
Contributed to digital marketing podcasts such as Bring More You To Your Work Podcast, The Rachel Academy Podcast, The Hustle & Heels Website Conversion Webinar, The Practitioner Marketing Webinar
Managed marketing functions for start-up businesses with a combined budget of over $50k, including brand awareness, product launch, advertising and lead and sales generation.
Directed the launch of an ecommerce startup by using Facebook ads and email campaigns to acquire and retain customers, generating a total revenue of $56k in initial sales within 3 months.
Directed and managed a conversion rate optimisation campaign to help an ecommerce brand improve their revenue. In Y1 we achieved a 23% improvement in sales from $133,782 to $164,305 and then to $240,310 in Y2.
Directed the launch of a lead generation campaign using Facebook ads to acquire 280 targeted leads within 6 weeks and a projected revenue of $80k for a coaching program within the finance industry
Contributed digital marketing articles to brands such as 3dCart and She Owns It
Contributed to digital marketing podcasts such as Bring More You To Your Work Podcast, The Rachel Academy Podcast, The Hustle & Heels Website Conversion Webinar, The Practitioner Marketing Webinar
Managed marketing functions for start-up businesses with a combined budget of over $50k, including brand awareness, product launch, advertising and lead and sales generation.
Website, Campaign, Google, Pinterest, Affiliate, Blog, Digital Marketing, Sales, Ecommerce, Advertising, Seo, Marketing, Social media ads, Facebook advertising, Facebook retargeting, Facebook, Lead generation, Marketing and sales, Social Media, Content marketing, Online marketing, Google analytics, Google adwords, Digital Strategy, Clickfunnels, Sales funnels, Mailchimp, Email marketing
My education
2016
-
2020
Self Study
Self Study, Digital Marketing
Self Study, Digital Marketing
2001
-
2008
University of London and Leeds Metropolitan University
Bachelors, LPC, LLM
Bachelors, LPC, LLM
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