Claudia Pape , LONDON, United Kingdom

I’m a designer with over 20 years of experience in the design and
branding industry.

Having worked for many years as a freelance designer I gained an
in-depth understanding of all phases of the design process in all
kinds of design projects. I see myself as an all-round designer who
knows what’s needed at any stage of a project.

The majority of my projects are in brand development or refinement.
What particularly interests me there is the notion of guiding what
people think and feel about a brand; that it is an ongoing process
needing continuous inspiration, investment and attention to stay
relevant. It’s never ‘just a logo’.

I have worked across many different sectors, with diverse clients
including Jaguar Land Rover, GSK, Nexar, Endemol Shine Group,
Nokia, Brooks England, Raffles Hotels and Resorts, Mulberry,
Claridge’s, Victoria Beckham, Crafts Council.

I am also experienced in UI design, having created sites for
Initial TV, Wild Mercury, Electric Robin, Shine TV, Rhône Services,
Parisian Gentleman.


Aside from hands-on designing,
my responsibilities within a design
studio have ranged from:
— Being the creative lead on
branding and web design projects
— Leading small teams of designers
and artworkers
— Managing print production from
artwork through to liaising with
the printer
— Overseeing web development