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Strategy consultant with digital and experience planning background
Simon Collister PhD
,
London, United Kingdom
Experience
Other titles
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I'm offering
Accomplished strategic communications consultant and business leader with over seventeen years’ experience of helping global clients solve complex and high-profile problems.
Trusted advisor building strong relationships with clients and setting business vision up to board level to shape strategic growth.
Expertise informed through long-term client engagements delivering high impact work - from energy to logistics; aviation to HNWI; counter-extremism to humanitarian aid.
PhD in technology, politics and soft power. Lecturer in strategic communication and digital marketing. Published academic.
Advisory board member at DigVentures, the world's first crowd-funded, archaeology organisation. Member of The Future Foundation, a think-tank providing fresh ideas and new impulses for public policy in the Isle of Man.
Trusted advisor building strong relationships with clients and setting business vision up to board level to shape strategic growth.
Expertise informed through long-term client engagements delivering high impact work - from energy to logistics; aviation to HNWI; counter-extremism to humanitarian aid.
PhD in technology, politics and soft power. Lecturer in strategic communication and digital marketing. Published academic.
Advisory board member at DigVentures, the world's first crowd-funded, archaeology organisation. Member of The Future Foundation, a think-tank providing fresh ideas and new impulses for public policy in the Isle of Man.
Markets
United Kingdom
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Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2017 - ?
job
Strategy Director
BBL/P.
Over the past 4 years I have helped successful growth at BBL/P operating at the highest level with global brands including FedEx, Rolex and BP. Worked with Founding Partners to create a strong proposition to stand-out in a competitive market landscape. Enabled us to deliver healthy consultancy fees with a strong margin while transforming the global marketing and communication strategies of our clients via a focus on delivering solid ROI. Key achievements to date include:
• Planned and developed a new global marketing strategy for FedEx - a first for the brand.
• Developed the new global brand platform for FedEx, "Possibilities", with a detailed messaging framework and playbook. The first FedEx platform to be truly global.
• Created new global brand positioning and messaging plan for FedEx, supporting its shift to a more technology-driven business building on its new AI partnership with Microsoft.
• Designed and delivered global media partnership with BBC World News for FedEx, from managing selection, scoping and procurement to strategic planning of sophisticated channel ecosystem across digital media, PR and internal comms channels.
• Created global marketing measurement and evaluation framework for FedEx aligning brand, marketing and business performance metrics in one place.
• Led delivery of customer engagement pilot project for FedEx using data-science and Agile working to up-sell customers via propensity modelling in the Spanish market.
• Delivered data-led customer experience roadmap across digital channels for Rolex.
• Developed new global marketing and sales strategy shift for Rolex - helping the brand evolve into its '3rd Era' by adopting a more purpose-driven approach.
• Delivered research, analysis and insight development for new China brand, digital marketing and retail strategy for Rolex.
• Led creative strategy for digital content series as part of BBC/FedEx partnership; working closely with production and media agencies and BBC to plan and deliver global assets.
• Led global media strategy for launch of BP's new corporate narrative - from audience research; global objective-setting; market prioritisation; measurement and evaluation.
• Created global digital media and marketing blueprints for BP's Castrol brands covering research; media mix modelling; regional media laydowns; channel strategies and measurement framework. Covered advertising, organic social, PR and media partners.
• Planned and developed a new global marketing strategy for FedEx - a first for the brand.
• Developed the new global brand platform for FedEx, "Possibilities", with a detailed messaging framework and playbook. The first FedEx platform to be truly global.
• Created new global brand positioning and messaging plan for FedEx, supporting its shift to a more technology-driven business building on its new AI partnership with Microsoft.
• Designed and delivered global media partnership with BBC World News for FedEx, from managing selection, scoping and procurement to strategic planning of sophisticated channel ecosystem across digital media, PR and internal comms channels.
• Created global marketing measurement and evaluation framework for FedEx aligning brand, marketing and business performance metrics in one place.
• Led delivery of customer engagement pilot project for FedEx using data-science and Agile working to up-sell customers via propensity modelling in the Spanish market.
• Delivered data-led customer experience roadmap across digital channels for Rolex.
• Developed new global marketing and sales strategy shift for Rolex - helping the brand evolve into its '3rd Era' by adopting a more purpose-driven approach.
• Delivered research, analysis and insight development for new China brand, digital marketing and retail strategy for Rolex.
• Led creative strategy for digital content series as part of BBC/FedEx partnership; working closely with production and media agencies and BBC to plan and deliver global assets.
• Led global media strategy for launch of BP's new corporate narrative - from audience research; global objective-setting; market prioritisation; measurement and evaluation.
• Created global digital media and marketing blueprints for BP's Castrol brands covering research; media mix modelling; regional media laydowns; channel strategies and measurement framework. Covered advertising, organic social, PR and media partners.
Sales, UP, LED, Framework, Social, Production, China, Ai, Science, Development, SOLID, Global Marketing, Growth, Content, Technology, Digital Marketing, Pr, Marketing and sales, Procurement, Strategic Planning, ROI, Agile, Creative Strategy, Customer experience, Research, Retail, MArketing Strategy, Advertising, Marketing
2012 - 2016
freelance
Owner and Lead Consultant
Simon Collister & Associates.
Independent consultant specialising in digital marketing and communications, research and measurement; strategy development; digital transformation and training. Clients included multi-national corporations, international NGOs, government and inter-governmental organisations. Working with heads of digital, strategic comms directors and agency partners on projects, including:
• Delivered global digital media research and insights project for UNHCR, using network analysis and landscape mapping to develop new positioning and digital media strategy.
• Designed a digital media 'horizon scanning' pilot for Open Society Foundations, including technology stack, real-time tracking of key policy issues and discovery of longer-term insights to inform and measure investment decision-making.
• Provided social media intelligence analysis and insight leading for an iNGO involved in counter-extremism in a fragile-state. Led to messaging and creative development.
• Worked with a UN agency to devise a global social media measurement and evaluation framework, including setting objectives and KPIs. Enabled digital impact and ROI to be tracked and measured resulting in "culture change" for the organisation.
• Worked with Nestlé and agency partners to plan and implement a global digital transformation strategy, identifying cultural drivers of employee engagement, messaging and embedding digital technologies across the EMEA & Ireland business. Included developing and implementing policies to support improved digital communication.
• Produced creative media and communications strategy for international development foundation bringing renewable energy solutions to off-grid markets. Included branding and messaging recommendations.
• Delivered global digital media research and insights project for UNHCR, using network analysis and landscape mapping to develop new positioning and digital media strategy.
• Designed a digital media 'horizon scanning' pilot for Open Society Foundations, including technology stack, real-time tracking of key policy issues and discovery of longer-term insights to inform and measure investment decision-making.
• Provided social media intelligence analysis and insight leading for an iNGO involved in counter-extremism in a fragile-state. Led to messaging and creative development.
• Worked with a UN agency to devise a global social media measurement and evaluation framework, including setting objectives and KPIs. Enabled digital impact and ROI to be tracked and measured resulting in "culture change" for the organisation.
• Worked with Nestlé and agency partners to plan and implement a global digital transformation strategy, identifying cultural drivers of employee engagement, messaging and embedding digital technologies across the EMEA & Ireland business. Included developing and implementing policies to support improved digital communication.
• Produced creative media and communications strategy for international development foundation bringing renewable energy solutions to off-grid markets. Included branding and messaging recommendations.
Transformation, LED, Energy, Framework, Social, Energy, Organization, International, Development, Strategy development, Support, Digital Marketing, Network, Technology, Employee Engagement, ROI, Training, Digital transformation, Research, Branding, Social Media, Marketing
2009 - 2012
job
Consultancy Director
We Are Social.
Set-up and built We Are Social's specialist consultancy division delivering research and internal marketing transformation consultancy. Joined as founding team member, driving business growth and leading campaigns for range of UK and international clients. Skills and experience include:
• Member of Senior Leadership Team - input into business strategy
• Built and led teams; resolving skills and knowledge gaps via coaching and training
• Driving new business growth, line management and financial planning on accounts
• Planning and implementing social media research, e.g. campaign ROI measurement and using social insights to develop data-driven, creative social media strategies
• Planning, developing and delivering internal and client training programmes
Clients included: Tesco, Open University, Department of Health, Houses of Parliament, ActionAid, Oxfam, Cisco, ebay, Penguin Books, Arts Council England, Cooperative Group, Discovery Channel
• Member of Senior Leadership Team - input into business strategy
• Built and led teams; resolving skills and knowledge gaps via coaching and training
• Driving new business growth, line management and financial planning on accounts
• Planning and implementing social media research, e.g. campaign ROI measurement and using social insights to develop data-driven, creative social media strategies
• Planning, developing and delivering internal and client training programmes
Clients included: Tesco, Open University, Department of Health, Houses of Parliament, ActionAid, Oxfam, Cisco, ebay, Penguin Books, Arts Council England, Cooperative Group, Discovery Channel
Management, UP, LED, Social, Campaign, International, Health, Ebay, Transformation, Growth, Marketing, Leadership, Social media strategies, ROI, Training, Cisco, Research, Coaching, Business strategy, Social Media
2008 - 2009
job
Head of Digital, Weber Shandwick
global PR firm.
Established a new role in Weber Shandwick's consumer division to enable teams to embed and sell digital and social media strategies into client proposals. Key activities include:
• Advised senior leadership team on digital media adoption, including for new business opportunities and upselling within existing clients
• Devising and implementing digital strategies, including successful flagship programmes for Samsung and Microsoft.
• Digital knowledge and skills building across internal teams to ensure they remained at the cutting-edge of technological and communications innovation
Clients included: Microsoft, Samsung Electronics (Global), Harley Davidson, Pernod Ricard, Foreign and Commonwealth Office, Mastercard, VisitBritain.
• Advised senior leadership team on digital media adoption, including for new business opportunities and upselling within existing clients
• Devising and implementing digital strategies, including successful flagship programmes for Samsung and Microsoft.
• Digital knowledge and skills building across internal teams to ensure they remained at the cutting-edge of technological and communications innovation
Clients included: Microsoft, Samsung Electronics (Global), Harley Davidson, Pernod Ricard, Foreign and Commonwealth Office, Mastercard, VisitBritain.
Social Media, Innovation, Social media strategies, Leadership, Office, Electronics, Social
My education
2010
-
2018
University of London
Doctorate, Political Communication
Doctorate, Political Communication
2001
-
2002
University of York
Masters, Modern Literature and Culture
Masters, Modern Literature and Culture
1998
-
2001
University of York
Bachelors, English and Related Literature
Bachelors, English and Related Literature
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