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Marketing Consultant
Jemma Morgan
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
I have over 10 years marketing and branding experience in senior marketing positions across a spectrum of global brands predominantly in hospitality, fashion, retail, health & wellbeing and leisure with a passion and a wealth of experience with small businesses and start-ups. I specialise in brand development and marketing strategy from conception through to launch and beyond.
Working along side you, I will identify and understand what your business goals and future aspirations are and mindfully plan, create and execute a strategy, content and marketing initiatives to help you successfully achieve these.
I can help you and your business in the following areas:
*BRAND & MULTI-CHANNEL MARKETING STRATEGY
*DIGITAL & SOCIAL MEDIA STRATEGY
*BRAND DNA DEVELOPMENT
*LOCAL MARKETING PLANNING & OUTREACH
*MENU DEVELOPMENT & DESIGN
*NEW VENUE OPENINGS & PRODUCT LAUNCHES
*CONTENT CREATION
*INTERNATIONAL BRAND MARKETING
Working along side you, I will identify and understand what your business goals and future aspirations are and mindfully plan, create and execute a strategy, content and marketing initiatives to help you successfully achieve these.
I can help you and your business in the following areas:
*BRAND & MULTI-CHANNEL MARKETING STRATEGY
*DIGITAL & SOCIAL MEDIA STRATEGY
*BRAND DNA DEVELOPMENT
*LOCAL MARKETING PLANNING & OUTREACH
*MENU DEVELOPMENT & DESIGN
*NEW VENUE OPENINGS & PRODUCT LAUNCHES
*CONTENT CREATION
*INTERNATIONAL BRAND MARKETING
Markets
United Kingdom
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2020 - ?
freelance
Senior Marketing Consultant
LAST QUARTER MARKETING CONSULTANCY.
After sadly losing my job at Whistle Punks in August I have decided to take on some projects as a Marketing Consultant until I find my next permanent role. I am currently providing
marketing support for small businesses and start-up brands who have been impacted by
Covid-19 or have started up during the past 6 months. I want to be able to provide support to those who really need it most at the moment and to help them on their journey whilst I
embark on the next part of mine.
To find out more details please head to www.last-quarter.co.uk or visit my
instagram page @lastquarteruk.
Currently working with Anatomeē Modern Apothecary, Core Connection Boutique
Fitness Studio, Noah's Ark Charity (voluntary marketing support) and Hannah Loves
London.
WHISTLE PUNKS URBAN AXE THROWING (Brand, venues and
marketing support for small businesses and start-up brands who have been impacted by
Covid-19 or have started up during the past 6 months. I want to be able to provide support to those who really need it most at the moment and to help them on their journey whilst I
embark on the next part of mine.
To find out more details please head to www.last-quarter.co.uk or visit my
instagram page @lastquarteruk.
Currently working with Anatomeē Modern Apothecary, Core Connection Boutique
Fitness Studio, Noah's Ark Charity (voluntary marketing support) and Hannah Loves
London.
WHISTLE PUNKS URBAN AXE THROWING (Brand, venues and
Marketing, Instagram, SoMe, It, Support, UP
2019 - 2020
job
Head of Marketing
unknown.
Hired to grow, evolve and drive the Whistle Punks social competitive leisure brand on
and off-line and support new venue openings throughout the UK supported by
recent PE investment in 2019 (Edition Capital)
● Grew online sales by 73% in the first 6 months of joining the business
● Responsible for creating and delivering a multi-channel brand and marketing
strategy to support brand growth and evolution whilst being instrumental in turning the brand into a scalable concept to roll out across the UK and beyond. Current
turnover now in excess of £3m across 4 UK sites (responsible for the launch and opening of the WP Bristol venue opening in November '19)
● Headed up all brand marketing communications, creative, PR and social/digital
strategy and campaign development to a £500k budget and managed a team of 4
● Oversaw brand positioning and architecture and to drive it to execution with measurable impact across Whistle Punks markets.
● Managed and developed the full sales and marketing funnel strategy and playbook
development for both existing sites and new venue openings. Responsible for
developing industry leading, sales generating marketing campaigns and content to drive customer acquisition and to build brand love and advocacy
● Acted as creative director for all sales and marketing related content creation ●
Created and drove the B2C & B2B sales/marketing strategy - overall responsibility for
planning, developing and deploying the marketing plan across all touchpoints ensuring
we are driving sales to all our core audiences/customers as well as continuing to develop new audiences/customers.
● Responsible for web and digital/social development, optimisation and analytics -
responsible for the brand website, digital and social content development as well as paid ad strategy to optimise and drive sales.
● P&L responsibility - Overall responsibility for delivering our revenue targets
including bookings and spend.
● Instrumental in new concept/proposition development working closely with the brand Founders and operational teams
● Customer service - ran and managed the customer service team
● Managed all external agencies (Creative, Digital, PR and new venue architects/designers) ● Cross-functional leadership - working across the business to drive collaboration, garnering buy-in with everyone from venue teams to Board
Directors and Founders.
and off-line and support new venue openings throughout the UK supported by
recent PE investment in 2019 (Edition Capital)
● Grew online sales by 73% in the first 6 months of joining the business
● Responsible for creating and delivering a multi-channel brand and marketing
strategy to support brand growth and evolution whilst being instrumental in turning the brand into a scalable concept to roll out across the UK and beyond. Current
turnover now in excess of £3m across 4 UK sites (responsible for the launch and opening of the WP Bristol venue opening in November '19)
● Headed up all brand marketing communications, creative, PR and social/digital
strategy and campaign development to a £500k budget and managed a team of 4
● Oversaw brand positioning and architecture and to drive it to execution with measurable impact across Whistle Punks markets.
● Managed and developed the full sales and marketing funnel strategy and playbook
development for both existing sites and new venue openings. Responsible for
developing industry leading, sales generating marketing campaigns and content to drive customer acquisition and to build brand love and advocacy
● Acted as creative director for all sales and marketing related content creation ●
Created and drove the B2C & B2B sales/marketing strategy - overall responsibility for
planning, developing and deploying the marketing plan across all touchpoints ensuring
we are driving sales to all our core audiences/customers as well as continuing to develop new audiences/customers.
● Responsible for web and digital/social development, optimisation and analytics -
responsible for the brand website, digital and social content development as well as paid ad strategy to optimise and drive sales.
● P&L responsibility - Overall responsibility for delivering our revenue targets
including bookings and spend.
● Instrumental in new concept/proposition development working closely with the brand Founders and operational teams
● Customer service - ran and managed the customer service team
● Managed all external agencies (Creative, Digital, PR and new venue architects/designers) ● Cross-functional leadership - working across the business to drive collaboration, garnering buy-in with everyone from venue teams to Board
Directors and Founders.
Architecture, UP, WP, Social, Campaign, Online, Web, Development, Support, Growth, It, Content, Website, Service, Marketing, Analytics, Sales, Pr, Customer service, Content Development, Optimization, Leadership, B2C, B2B Sales, Budget, B2B, Content creation, MArketing Strategy
2016 - 2019
job
Head of Marketing UK
MOD PIZZA.
Hired to develop and execute a multi-channel brand and marketing strategy to support the entry and launch of US restaurant brand MOD into the UK market (June 2016) whilst working closely with the MOD US marketing and exec teams to ensure
brand alignment and integrity across all channels, creative and media. Current
turnover now in excess of £7m.
● Responsible for all marketing communications for the UK to a £500k budget ●
Opened and launched 10 sites throughout the UK (including London, Leeds, Nottingham and Newcastle)
● Responsible for the creation and execution of the brand social media and digital
strategy, working with key UK agencies to deliver compelling brand stories and
creative content (photography and video) across all social and digital platforms to drive growth and customer acquisition and footfall. Continuously monitoring paid for
media performance vs organic growth ensuring all content is relevant and continues to promote the brand in the most effective way to the UK market whilst retaining a
successful ROI.
● Creation and implementation of bespoke and localised pre and post site opening plans
from 3 months before opening, to 3 months after. Working closely with each store and its General Manager to support customer acquisition and retention activity
including loyalty programmes. Continuously seeking new ways to support and give
back to the communities each restaurant serves to organically maintain customer
growth and retention i.e. Through local fundraising and charitable initiatives, in-store
promotions/activations and experiential events which target new and existing
consumer groups.
● Driver of all PR based activity working closely with appointed PR agency to develop
key editorial opportunities for the brand and continue to grow a key influencer
engagement programme and editorial calendar.
● Responsible for the design and creation of all marketing collateral including: menu
design and development, instore POS, external promotional/event assets and direct
mail including leaflets and brochures.
BIG EASY RESTAURANTS (3 restaurants) & CLOS MAGGIORE
brand alignment and integrity across all channels, creative and media. Current
turnover now in excess of £7m.
● Responsible for all marketing communications for the UK to a £500k budget ●
Opened and launched 10 sites throughout the UK (including London, Leeds, Nottingham and Newcastle)
● Responsible for the creation and execution of the brand social media and digital
strategy, working with key UK agencies to deliver compelling brand stories and
creative content (photography and video) across all social and digital platforms to drive growth and customer acquisition and footfall. Continuously monitoring paid for
media performance vs organic growth ensuring all content is relevant and continues to promote the brand in the most effective way to the UK market whilst retaining a
successful ROI.
● Creation and implementation of bespoke and localised pre and post site opening plans
from 3 months before opening, to 3 months after. Working closely with each store and its General Manager to support customer acquisition and retention activity
including loyalty programmes. Continuously seeking new ways to support and give
back to the communities each restaurant serves to organically maintain customer
growth and retention i.e. Through local fundraising and charitable initiatives, in-store
promotions/activations and experiential events which target new and existing
consumer groups.
● Driver of all PR based activity working closely with appointed PR agency to develop
key editorial opportunities for the brand and continue to grow a key influencer
engagement programme and editorial calendar.
● Responsible for the design and creation of all marketing collateral including: menu
design and development, instore POS, external promotional/event assets and direct
mail including leaflets and brochures.
BIG EASY RESTAURANTS (3 restaurants) & CLOS MAGGIORE
Pr, Manager, Social, Development, Retention, Monitoring, Support, Growth, Pos, Implementation, Content, Marketing, Event, Photography, ROI, Creative content, Fundraising, Budget, Video, MArketing Strategy, Design, Social Media
2014 - 2016
job
Head of Marketing
unknown.
Development and execution of brand strategy marketing to continuously drive LFL
sales through the creation of compelling marketing campaigns PR, innovative and
engaging creative, key partnerships and brand driving events. Working to a budget of
£200k with an annual turnover of £15m
● Responsible for the pre and post launch of Big Easy Canary Wharf 11,000sqft
entertainment venue with 2 bars, private dining, live music and restaurant.
Pre-launch activity generated 12,000 bookings in the first 4 weeks of opening
● B2B corporate networking and relationship building to drive customer acquisition ●
Development and implementation of promotional and events calendars to drive revenue
and footfall throughout different points in the year.
● Social and digital strategy development - responsible for SEO, PPC and Google
Ads to drive and secure bookings
● Responsible for all restaurant design requirements from POS, signwriting, interior
design and development to print and production
GENERATOR - Design led hotels and hostels
sales through the creation of compelling marketing campaigns PR, innovative and
engaging creative, key partnerships and brand driving events. Working to a budget of
£200k with an annual turnover of £15m
● Responsible for the pre and post launch of Big Easy Canary Wharf 11,000sqft
entertainment venue with 2 bars, private dining, live music and restaurant.
Pre-launch activity generated 12,000 bookings in the first 4 weeks of opening
● B2B corporate networking and relationship building to drive customer acquisition ●
Development and implementation of promotional and events calendars to drive revenue
and footfall throughout different points in the year.
● Social and digital strategy development - responsible for SEO, PPC and Google
Ads to drive and secure bookings
● Responsible for all restaurant design requirements from POS, signwriting, interior
design and development to print and production
GENERATOR - Design led hotels and hostels
Sales, LED, Social, Production, Google, Interior, Development, Music, Strategy development, Pos, Implementation, Marketing, Pr, ADS, Print, PPC, Networking, Budget, B2B, Digital Strategy, Seo, Design
2013 - 2014
freelance
Brand and Strategic Partnerships Consultant
unknown.
- Freelance)
• Built and managed key strategic partnerships to increase global brand awareness
of the Generator brand including Eastpak and Urban Outfitters
• Headed up and executed all brand and global partnership activity
• Managed and directed company wide re-brand of all consumer facing collateral and digital channels including website redesign in conjunction with Vice Magazine
• Responsible for the curation, development and roll-out of the in-house retail concept
• Built and managed key strategic partnerships to increase global brand awareness
of the Generator brand including Eastpak and Urban Outfitters
• Headed up and executed all brand and global partnership activity
• Managed and directed company wide re-brand of all consumer facing collateral and digital channels including website redesign in conjunction with Vice Magazine
• Responsible for the curation, development and roll-out of the in-house retail concept
Retail, Website, Development, Redesign, UP
2013 - 2013
job
International PR and Marketing Manager
TOPSHOP.
Freelance)
• Managed brand marketing and communications for Arcadia brands in all
international Markets (Middle East, South Africa, Canada, Poland, Turkey)
• Communicated and monitored key marketing and PR actions with international
partners derived from UK-based initiatives to maintain and build brand equity.
• Developed seasonal marketing plans and creative content for partners whilst
over-viewing brand strategy and activity plan and providing them with core
marketing assets in key markets.
• Managed brand marketing and communications for Arcadia brands in all
international Markets (Middle East, South Africa, Canada, Poland, Turkey)
• Communicated and monitored key marketing and PR actions with international
partners derived from UK-based initiatives to maintain and build brand equity.
• Developed seasonal marketing plans and creative content for partners whilst
over-viewing brand strategy and activity plan and providing them with core
marketing assets in key markets.
Marketing, Creative content, Pr, Content, International, International pr, Manager
2012 - 2013
job
UK Marketing and Digital Manager
MISSONI.
• Headed up all marketing, digital, advertising and promotional activity
• Developed the annual marketing plan (including digital)/base calendar in conjunction
with the Milan based Missoni brand team
• Managed and implemented all brand events including collection launches, private
shopping events, trunk shows, fashion shows, high profile dinners and VIP events
• Managed design and print production of sales and marketing collateral and materials • Managed external PR agency and celebrity dresser
• Developed the annual marketing plan (including digital)/base calendar in conjunction
with the Milan based Missoni brand team
• Managed and implemented all brand events including collection launches, private
shopping events, trunk shows, fashion shows, high profile dinners and VIP events
• Managed design and print production of sales and marketing collateral and materials • Managed external PR agency and celebrity dresser
Marketing, Design, Advertising, Fashion, Print, Pr, Sales, Production, Manager, UP
2008 - 2012
job
Marketing and PR Manager
THE SMILEY COMPANY.
Marketing, Pr, Manager
2007 - 2007
job
PR and Marketing Coordinator
4KIDS ENTERTAINMENT.
to Nov
Marketing, Pr, Coordinator
2007 - 2007
job
Press Assistant
LAMBERT HOWARTH GROUP.
2004 - 2007
job
PR Assistant
LBC LEGAL DEPARTMENT.
Pr
My education
2000
-
2003
The Nottingham Trent University
Bachelors, English 2
Bachelors, English 2
1998
-
2000
Stand College
Secondary, N/a
Secondary, N/a
1993
-
1998
Culcheth Hall School for Girls
GCSES, N/a
GCSES, N/a
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