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Media professional delivering commercial success through strategic, insight led and creative solutions
Sharlene Hanley
,
STOCKPORT, United Kingdom
Experience
Other titles
Skills
I'm offering
With over 14 years of experience working with some of the world’s leading brands, I have a track record in delivering strategic, insight led creative solutions. I pride myself on driving commercial success by leveraging my long-standing relationships and always adding a fresh perspective. Having been described as inspiring and motivational, I can work harmoniously alongside others to deliver engaging media and communications strategies.
Markets
United Kingdom
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2018 - 2020
job
Creative Development Director
Social Chain.
I would plan, oversee and deliver innovative, creative solutions for clients and agencies across all areas of the social
media landscape. Recent new business wins include Coca-Cola, Samsung, Arla and Amazon Prime.
- Pivotal in creating exciting and effective strategies by analysing consumer, cultural and market trends.
- Deliver compelling business storytelling to ensure insights inspire strategic decision-making.
- Inspired a perception change campaign for Veet Men that saw online sales increase by over 200%.
- Proactive and tenacious in growing revenue, with a conversion rate of circa 70% from over 150 briefs.
- Led the team who created Samsung's social first interactive IG Story, generating 5k views in 24hrs.
- Create market challenges from insight, allowing for proactive engagement with clients and prospects.
- Effectively manage teams in a fast-paced environment and ensure every output exceeds expectations.
media landscape. Recent new business wins include Coca-Cola, Samsung, Arla and Amazon Prime.
- Pivotal in creating exciting and effective strategies by analysing consumer, cultural and market trends.
- Deliver compelling business storytelling to ensure insights inspire strategic decision-making.
- Inspired a perception change campaign for Veet Men that saw online sales increase by over 200%.
- Proactive and tenacious in growing revenue, with a conversion rate of circa 70% from over 150 briefs.
- Led the team who created Samsung's social first interactive IG Story, generating 5k views in 24hrs.
- Create market challenges from insight, allowing for proactive engagement with clients and prospects.
- Effectively manage teams in a fast-paced environment and ensure every output exceeds expectations.
Storytelling, Sales, Amazon, Development, Online, Campaign, Social, LED
2016 - 2017
job
Inspire Director
Wavemaker.
Responsible for the account management, planning, delivery and campaign evaluation for some of the agency's key clients, as well as fostering an environment that allowed for innovation, positivity and creativity.
- Effectively managed a team who inspired clients with great ideas, professionalism and reliability.
- Consistently measured, reported and optimised to ensure the best financial health of my clients.
- Extensive planning of paid, owned and earned media campaigns both on and offline.
- A member of the Thrive Board, a team of individuals who motivated the agency teams every day.
- Developed annual strategies for Get into Teaching which saw a 35% increase in applications YoY.
- Effectively delivered trend analysis reports for clients and colleagues across multiple sectors.
- Effectively managed a team who inspired clients with great ideas, professionalism and reliability.
- Consistently measured, reported and optimised to ensure the best financial health of my clients.
- Extensive planning of paid, owned and earned media campaigns both on and offline.
- A member of the Thrive Board, a team of individuals who motivated the agency teams every day.
- Developed annual strategies for Get into Teaching which saw a 35% increase in applications YoY.
- Effectively delivered trend analysis reports for clients and colleagues across multiple sectors.
Account management, Teaching, Innovation, SoMe, Management, Health, Campaign, Creativity
2015 - 2016
job
Partnerships Manager
ITV Plc.
My key objective was to maximise ITV revenue by enhancing its reputation within the marketplace. Delivered
by improving client partnerships, demonstrating business intelligence and creating effective content solutions.
- Consistently exceeded set individual and team commercial targets both in Manchester and regionally.
- Successfully grew a portfolio of regional agencies and clients by developing trust and adding value.
- Brokered multiple six figure partnership deals across ITV's portfolio of products and services.
- Proactively identified new sales opportunities and presented strategic, branded content solutions.
- Developed, managed and prioritised pipelines of sales opportunities and forecasted growth potential.
- Hosted multiple networking and hospitality events to ensure a personal relationship with clients.
by improving client partnerships, demonstrating business intelligence and creating effective content solutions.
- Consistently exceeded set individual and team commercial targets both in Manchester and regionally.
- Successfully grew a portfolio of regional agencies and clients by developing trust and adding value.
- Brokered multiple six figure partnership deals across ITV's portfolio of products and services.
- Proactively identified new sales opportunities and presented strategic, branded content solutions.
- Developed, managed and prioritised pipelines of sales opportunities and forecasted growth potential.
- Hosted multiple networking and hospitality events to ensure a personal relationship with clients.
Business Intelligence, Networking, Sales, Content, Growth, Manager
2010 - 2012
job
Campaign Manager
Rocket.
Responsible for developing bespoke media campaigns for the Co-operative Food, Group and Pharmacy account
and, responsible for the effective allocation of a budget in excess of £40m.
- Ensured all recommendations aligned with business objectives and the overarching brand strategy.
- The value I added to the account saw me undertake a dual role to sit within Food's marketing team.
- Anticipated and responded to client needs in a timely, thorough and responsible manner.
- Successfully managed high performing cross region teams in the Manchester and London offices.
- Negotiated large scale contracts with business partners to ensure the best deals for my clients.
- Created and executed extensive multi-media solutions across paid, owned and earned touchpoints.
and, responsible for the effective allocation of a budget in excess of £40m.
- Ensured all recommendations aligned with business objectives and the overarching brand strategy.
- The value I added to the account saw me undertake a dual role to sit within Food's marketing team.
- Anticipated and responded to client needs in a timely, thorough and responsible manner.
- Successfully managed high performing cross region teams in the Manchester and London offices.
- Negotiated large scale contracts with business partners to ensure the best deals for my clients.
- Created and executed extensive multi-media solutions across paid, owned and earned touchpoints.
Marketing, Budget, Contracts, Campaign, Performing, Contracts, ME, Manager
2006 - 2010
job
Communications Planner
Feather Brooksbank.
After success at the Graduate Intake Day, my role was to provide outstanding service and effective cross media
solutions to a portfolio of clients across the Finance, Motor, Fashion, FMCG and Travel sectors.
- Quickly progressed to a management position after impressing in the key skills of media planning.
- Developed and nurtured industry relationships which still stand strong to this day.
- Gained extensive knowledge of industry systems and tools across all media channels.
- Supported the marketing team in new business pitches and award entry submission.
- Led new business wins for LighterLife, Hamelin Paperbrands and The University of Lincoln.
- Devised a strategy for the University of Lincoln which resulted in application increases of 30% YoY.
solutions to a portfolio of clients across the Finance, Motor, Fashion, FMCG and Travel sectors.
- Quickly progressed to a management position after impressing in the key skills of media planning.
- Developed and nurtured industry relationships which still stand strong to this day.
- Gained extensive knowledge of industry systems and tools across all media channels.
- Supported the marketing team in new business pitches and award entry submission.
- Led new business wins for LighterLife, Hamelin Paperbrands and The University of Lincoln.
- Devised a strategy for the University of Lincoln which resulted in application increases of 30% YoY.
Marketing, Fashion, Management, Finance, Service, Media planning, FMCG, LED
My education
2003
-
2006
The University of Lincoln
BA Hons, Advertising and Marketing
BA Hons, Advertising and Marketing
2000
-
2003
Stockport College
A Level, Law, English Language, Psychology, Business Studies
A Level, Law, English Language, Psychology, Business Studies
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