$$$$
{{ $t($store.state.user.experience_value_in_dollars) }}
Expert
{{ $t($store.state.user.experience_search_name) }}
2
jobs
Strategy Consultant
Ekaterina Cunningham
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
I am a Brand Strategy Consultant with Global, European and UK market experience. My
core expertise lies in Brand Strategy, Brand Communication and Design Strategy. I have
successfully launched global brands into new markets and developed pioneering communication
initiatives. I am passionate about role of creativity in delivering messages that matter and using
insights into human nature and behaviour to drive brand and organisational development.
core expertise lies in Brand Strategy, Brand Communication and Design Strategy. I have
successfully launched global brands into new markets and developed pioneering communication
initiatives. I am passionate about role of creativity in delivering messages that matter and using
insights into human nature and behaviour to drive brand and organisational development.
Language
German
Good
English
Fluently
Spanish
Good
Russian
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2015 - ?
freelance
Brand Strategy Consultant
Mother, Publicis.
Clients:
Branding agencies: Landor, JDO, Blue Marlin, R5 Marks, WHAM, BLOOM
Advertising agencies: Mother, Publicis / ARC, Geometry Global, VCCP, McCann
Worldwide, Space, A little Bird, We Are Alexander, Brave, Bray Leino
Non Profit Sector: Health Pitch, The Commitment, Climate Ed, Time is Now (immersive educational theatre and arts project)
Projects completed:
Health Pitch - Brand Strategy development for a non profit social innovation company.
Bray Leino - Pharma OTC Brand Development projects for European markets: New Consumer
Brand Development in Analgesics; New Brand Development: Cancer Therapy side effects; Barilla
Pasta - Positioning development and integrated campaigns for UK market.
Blue Marlin - New Brand Development Concept for Non Dairy Alternative brand Easter European
Market / Mooncup repositioning / redesign (now in market)
Landor Starbucks Starbucks RTD coffee category vision ; BAT new brand creation CBS oil
LDNR Positioning platforms developed for UK premium fitness wear brand
Reckitt Benkiser Semiotic study for Airwick - conducted a semiotic study / analysis of packaging for air-care to understand implications for global design strategy. Made recommendations on brand
architecture in light of newly developed positioning.
Shell Working on brand architecture for Shell oils for Chinese market / preparing for brand
development workshop
Coca Cola Repositioning, Re-Design and Communication Platform development Pulpy juice brand
Coca Cola Brand Development - positioning, identity, packaging, shopper strategy for new brand of smoothies
Eco Femcare: New Brand Concept Development, identity and packaging design
Kellogg Brand Architecture Development, Design Strategy for multi category cereal and biscuit
brand with large portfolio
General Mills and Starbucks: Betty Crocker, Jus Ros and Starbucks integrated shopper briefs
Nestle Purina European Petfood channel strategy and cross brand platform development for
specialist channel/ shopper strategies across petfood brands
Nestle: Maggi Shopper strategies & campaign development European markets
The Perfume Shop Worked on re-positioning of biggest UK Fragrance retailer The Perfume Shop
AB In Bev Meal occasion strategy for beer portfolio / Innovation Budweiser and Stella Artois
limited edition packs and brand theatre in Global Travel Retail
Retail: Own label brand development, brand guidelines and design strategy across 15 categories
and 1500 skus for a leading Russian retailer (equivalent to Tesco)
Samsonite concept store - consumer insight and retail research to feed the design brief
O2 network - Xmas 2019 integrated campaign
Mars: Identity and re-design premium confectionary brand
Branding agencies: Landor, JDO, Blue Marlin, R5 Marks, WHAM, BLOOM
Advertising agencies: Mother, Publicis / ARC, Geometry Global, VCCP, McCann
Worldwide, Space, A little Bird, We Are Alexander, Brave, Bray Leino
Non Profit Sector: Health Pitch, The Commitment, Climate Ed, Time is Now (immersive educational theatre and arts project)
Projects completed:
Health Pitch - Brand Strategy development for a non profit social innovation company.
Bray Leino - Pharma OTC Brand Development projects for European markets: New Consumer
Brand Development in Analgesics; New Brand Development: Cancer Therapy side effects; Barilla
Pasta - Positioning development and integrated campaigns for UK market.
Blue Marlin - New Brand Development Concept for Non Dairy Alternative brand Easter European
Market / Mooncup repositioning / redesign (now in market)
Landor Starbucks Starbucks RTD coffee category vision ; BAT new brand creation CBS oil
LDNR Positioning platforms developed for UK premium fitness wear brand
Reckitt Benkiser Semiotic study for Airwick - conducted a semiotic study / analysis of packaging for air-care to understand implications for global design strategy. Made recommendations on brand
architecture in light of newly developed positioning.
Shell Working on brand architecture for Shell oils for Chinese market / preparing for brand
development workshop
Coca Cola Repositioning, Re-Design and Communication Platform development Pulpy juice brand
Coca Cola Brand Development - positioning, identity, packaging, shopper strategy for new brand of smoothies
Eco Femcare: New Brand Concept Development, identity and packaging design
Kellogg Brand Architecture Development, Design Strategy for multi category cereal and biscuit
brand with large portfolio
General Mills and Starbucks: Betty Crocker, Jus Ros and Starbucks integrated shopper briefs
Nestle Purina European Petfood channel strategy and cross brand platform development for
specialist channel/ shopper strategies across petfood brands
Nestle: Maggi Shopper strategies & campaign development European markets
The Perfume Shop Worked on re-positioning of biggest UK Fragrance retailer The Perfume Shop
AB In Bev Meal occasion strategy for beer portfolio / Innovation Budweiser and Stella Artois
limited edition packs and brand theatre in Global Travel Retail
Retail: Own label brand development, brand guidelines and design strategy across 15 categories
and 1500 skus for a leading Russian retailer (equivalent to Tesco)
Samsonite concept store - consumer insight and retail research to feed the design brief
O2 network - Xmas 2019 integrated campaign
Mars: Identity and re-design premium confectionary brand
Social innovation, Social, Workshop, Redesign, Design Strategy, Campaign, Development, Health, Strategy development, Russian, Pharma, Design, Network, Architecture, Packaging, Innovation, Research, Retail, Advertising, Concept Development, Branding
2013 - 2015
job
UK Communications Manager
APPLE EUROPE.
Worked in Apple in-house communication team. Delivered first ever Apple partner funded
integrated campaign for iPhone and iPad.Translated Apple Retail concept into telecoms retail
environment. Worked closely with carrier partners to design and develop retail carrier
environments that delivered seamless shopper experience for iPhone and iPad, adhering to Apple
retail principles. Oversaw all new product launches and campaign implementation for telco
channel.
integrated campaign for iPhone and iPad.Translated Apple Retail concept into telecoms retail
environment. Worked closely with carrier partners to design and develop retail carrier
environments that delivered seamless shopper experience for iPhone and iPad, adhering to Apple
retail principles. Oversaw all new product launches and campaign implementation for telco
channel.
Design, Retail, Implementation, Campaign, Manager
2013 - 2013
freelance
FPP GENEVA Shopper Marketing Agency Freelance Strategist
unknown.
Worked on P&G and Kellogg accounts.
Marketing
2012 - 2013
job
Global Strategic Planner
OGILVY ACTION.
Brand Strategy for Vogue: developed new positioning, need segmentation and consumer typology for Vogue brand globally. Developed product innovation concepts in Additive Free and Natural
segments. Worked on brand Manifestos (launch toolkits) for launch of new Vogue packaging'
Capsule'
segments. Worked on brand Manifestos (launch toolkits) for launch of new Vogue packaging'
Capsule'
Innovation, Packaging, Natural
2010 - 2012
job
UK Senior Brand Manager
AB WORLD FOODS.
Managed Blue Dragon Dipping Sauces portfolio, working closely with UK. Developed new
positioning for Zest - range of pestos and sauces in the UK. Re- launched Zest brand and product
portfolio in the UK.
positioning for Zest - range of pestos and sauces in the UK. Re- launched Zest brand and product
portfolio in the UK.
Brand manager, Manager
2007 - 2010
job
Marketing Manager
KELLOGG EUROPE UK.
Launched Kellogg business in Russia. Was part of sole team of two marketers working out of Manchester office, who established Kellogg presence in Russia. 10 years later, the brands I
launched and re-launched are the foundations of a successful Kellogg business in Russia. A notable
achievement given superior Nestle position.
launched and re-launched are the foundations of a successful Kellogg business in Russia. A notable
achievement given superior Nestle position.
Marketing, Office, Manager
2006 - 2007
job
AVON COSMETICS UK European Innovation Manager
Personal Care Category EMEA.
Innovation, Manager
2002 - 2006
job
RUSSIA Senior Brand Manager, Starburst, Skittles
MARS.
Brand manager, Manager
2000 - 2002
job
J WALTER THOMSON, Strategic Planner
MCCANN.
Clients: Nestle, Coca-Cola, Unilever, Kraft Foods (Menedelez)
My education
EUROPEAN BUSINESS SCHOOL
Bachelors, International Business Studies
Bachelors, International Business Studies
Ekaterina's reviews
Ekaterina has not received any reviews on Worksome.
Contact Ekaterina Cunningham
Worksome removes the expensive intermediaries and gives you direct contact with relevant talent.
Create a login and get the opportunity to write to Ekaterina directly in Worksome.
are ready to help you
and get specific bids from skilled talent in Denmark