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Strong marketer with a passion for paid social campaigns
Laura Mari
,
london, United Kingdom
Experience
Other titles
Skills
I'm offering
Action orientated and sharp individual. Critical thinker, always paying attention to details with a passion for strategic marketing. The experience gained in hospitality together with the marketing knowledge provided me the possibility to develop strong communicational skills and enhance my ability in developing and managing strong customer relationships.
I recently worked on a books promotion where I had to create Facebook and Google ads campaigns. In doing so, I previously analyzed the competition to better understand consumer behaviours in order to be able to target the right segment of population. I also used google analytics to help to break down site traffic according to the source. I was therefore able to see the keywords people used to get to the website and on which hour of the day people navigate the website so that I then decided which was the best time to display the ad. I also tracked the proportion of traffic generated by the PPC rather than organic search results. Moreover, I was able to see the breakdown of which pages were producing leads and which not. Eventually, I managed to target the ads to the most profitable locations checking the higher conversion or transaction rates.
I'm happy to engage in any marketing project!
I recently worked on a books promotion where I had to create Facebook and Google ads campaigns. In doing so, I previously analyzed the competition to better understand consumer behaviours in order to be able to target the right segment of population. I also used google analytics to help to break down site traffic according to the source. I was therefore able to see the keywords people used to get to the website and on which hour of the day people navigate the website so that I then decided which was the best time to display the ad. I also tracked the proportion of traffic generated by the PPC rather than organic search results. Moreover, I was able to see the breakdown of which pages were producing leads and which not. Eventually, I managed to target the ads to the most profitable locations checking the higher conversion or transaction rates.
I'm happy to engage in any marketing project!
Markets
United Kingdom
Language
English
Fluently
Spanish
Good
Italian
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2021 - ?
freelance
digital marketing coordinator
the dlvr.
SEO
- Running technical search audits on existing and prospective clients to suggest required technical SEO improvements
- Auditing existing content, and identifying content gaps to increase organic traffic for clients
- Formulating technical SEO recommendations
- Reporting to clients on results of SEO & PPC activity
- Keyword performance tracking and optimisation (platform used: SEMrush)
PPC
- Planning paid search strategies across a wide range of ad formats and platforms, including text ads, responsive ads, call ads, shopping ads on Google, Facebook and Instagram
- Analysing competitive landscape on PPC platforms and using this to help inform new business and client up-selling opportunities
- Looking for synergies between organic and paid search approaches where possible, and educating clients on the benefits of this approach
- Reporting to clients on results of PPC activity
- Keyword performance tracking and optimisation
- Proactively suggest PPC performance improvements based on data analysis
CUSTOMER JOURNEY MAPPING
- End-to-end analysis of clients customer journey in order to create a digital strategy accordingly
- Landing pages analysis and basic design (platform used: Unbouce and Figma)
- Website optimization
- Online presence analysis
SOCIAL MEDIA MANAGEMENT
- Management of social media platforms of clients (platform used: eClincher)
- New content creation (platform used: Figma)
- Development and maintain client’s profile and quality content on social media channels & deliver growth
- Research the latest digital trends and conceptualises creative opportunities for digital innovation and testing
- Running technical search audits on existing and prospective clients to suggest required technical SEO improvements
- Auditing existing content, and identifying content gaps to increase organic traffic for clients
- Formulating technical SEO recommendations
- Reporting to clients on results of SEO & PPC activity
- Keyword performance tracking and optimisation (platform used: SEMrush)
PPC
- Planning paid search strategies across a wide range of ad formats and platforms, including text ads, responsive ads, call ads, shopping ads on Google, Facebook and Instagram
- Analysing competitive landscape on PPC platforms and using this to help inform new business and client up-selling opportunities
- Looking for synergies between organic and paid search approaches where possible, and educating clients on the benefits of this approach
- Reporting to clients on results of PPC activity
- Keyword performance tracking and optimisation
- Proactively suggest PPC performance improvements based on data analysis
CUSTOMER JOURNEY MAPPING
- End-to-end analysis of clients customer journey in order to create a digital strategy accordingly
- Landing pages analysis and basic design (platform used: Unbouce and Figma)
- Website optimization
- Online presence analysis
SOCIAL MEDIA MANAGEMENT
- Management of social media platforms of clients (platform used: eClincher)
- New content creation (platform used: Figma)
- Development and maintain client’s profile and quality content on social media channels & deliver growth
- Research the latest digital trends and conceptualises creative opportunities for digital innovation and testing
Online, Landing pages, Website, Content, Growth, Coordinator, Testing, Development, Google, Digital innovation, Responsive, Search, Social, Customer, UP, Basic, Platform, Social media management, Digital Marketing, Social Media, Design, Seo, Data Analysis, Digital Strategy, Content creation, Research, Marketing, Innovation, Instagram, PPC, Facebook, Optimization, ADS, Management
2020 - 2020
project
paid social executive
Promotion of children books through the activation and optimisation of campaigns across paid social (Facebook ads and Goole Ads) with the exposure to other digital channels.
Keyword research to identify new and negative keywords.
Analyze campaign performance, on a daily, weekly and monthly basis.
Responsible for the campaigns budget allocation.
Competitors analysis in order to develop an efficient strategy
Pixel setup
Keyword research to identify new and negative keywords.
Analyze campaign performance, on a daily, weekly and monthly basis.
Responsible for the campaigns budget allocation.
Competitors analysis in order to develop an efficient strategy
Pixel setup
Budget, Research, Facebook, Optimization, ADS, KEYWORD RESEARCH, Campaign, Social, Social media ads
2019 - 2020
job
Executive Marketing, Adore Remo and Guste Remo
unknown.
Assisting with the creation of a variety of printed materials and LANGUAGES collateral across the businesses, both internally and externally
English - Fluent
• Running and managing Paid campaigns using Facebook Ads
Italian - Fluent (mother- Manager and Google Ads manager, including development of A/B tongue)
testing
Spanish - Basic
• Creation of drinks and food menus with InDesign
• Assisting in the administration and development of Adore Remo
and Guste Remo digital marketing strategy, such as SEO, PPC
campaigns and ensuring a programme of continuous development
for the website is followed
• Helping to successfully promote events, promotions and relevant
communications while dealing with bookings requests
• Alongside the Marketing and Communications Director, create and implement Adore Remo and Guste Remo social media strategy,
including producing relevant social media content, and reactive
social media management
• Liaising between different departments to develop original and engaging social media and digital content including photography
and videography
• Analysing and reporting on effectiveness of marketing activities with a focus on ROI
• Actively seeking, identifying and suggesting new marketing
opportunities
• Responsible for the administrative day to day running of the restaurant operations; including budgets, P&L and invoicing.
English - Fluent
• Running and managing Paid campaigns using Facebook Ads
Italian - Fluent (mother- Manager and Google Ads manager, including development of A/B tongue)
testing
Spanish - Basic
• Creation of drinks and food menus with InDesign
• Assisting in the administration and development of Adore Remo
and Guste Remo digital marketing strategy, such as SEO, PPC
campaigns and ensuring a programme of continuous development
for the website is followed
• Helping to successfully promote events, promotions and relevant
communications while dealing with bookings requests
• Alongside the Marketing and Communications Director, create and implement Adore Remo and Guste Remo social media strategy,
including producing relevant social media content, and reactive
social media management
• Liaising between different departments to develop original and engaging social media and digital content including photography
and videography
• Analysing and reporting on effectiveness of marketing activities with a focus on ROI
• Actively seeking, identifying and suggesting new marketing
opportunities
• Responsible for the administrative day to day running of the restaurant operations; including budgets, P&L and invoicing.
Photography, Social media ads, Basic, Manager, Social, Google, Development, Testing, Digital Marketing Strategy, Content, Website, ADS, Management, Digital Marketing, Facebook, ROI, PPC, Social media management, Indesign, Operations, Administration, MArketing Strategy, Seo, Social Media, Marketing
2014 - 2019
job
Evening Manager
Boyd's Grill & Wine Bar.
Marketing duties
• Helping to successfully run events, promotions and relevant
communication material alongside the events department
• Liaising with the Marketing and Sales department to create and implement Boyd's Grill and Wine Bar social media strategy
• Working alongside the Marketing and Sales department to create
original and engaging social media and digital content including
photography and videography
• Actively seeking, identifying and suggesting new marketing
opportunities according to market needs
Administrative duties
• Responsible for the day to day running of the restaurant and bar
operations.
• Stock management: purchasing, wastage control, supplier liaison
• Maximise revenue and profit for the business minimising costs
• Invoicing and accounts reconciliation, while dealing with invoices
and expenses for the office
• P&L management
• Closing the restaurant at the end of every day, doing cash up and reports
HR duties
• Recruitment, team training & development
• Managing personnel queries including annual leave and training
records
• Helping to successfully run events, promotions and relevant
communication material alongside the events department
• Liaising with the Marketing and Sales department to create and implement Boyd's Grill and Wine Bar social media strategy
• Working alongside the Marketing and Sales department to create
original and engaging social media and digital content including
photography and videography
• Actively seeking, identifying and suggesting new marketing
opportunities according to market needs
Administrative duties
• Responsible for the day to day running of the restaurant and bar
operations.
• Stock management: purchasing, wastage control, supplier liaison
• Maximise revenue and profit for the business minimising costs
• Invoicing and accounts reconciliation, while dealing with invoices
and expenses for the office
• P&L management
• Closing the restaurant at the end of every day, doing cash up and reports
HR duties
• Recruitment, team training & development
• Managing personnel queries including annual leave and training
records
Marketing, Social Media, Operations, Training, Marketing and sales, Photography, Management, Sales, Recruitment, Content, Development, Office, Social, UP, Manager
2012 - 2013
job
Secretary and Administration
Civil Service at Social services.
Italy, 2012-2013
• Assisting social workers while providing information and advices to users
• Support social worker through the development of Child and Family
assessment
• Secretary and Administration duties
• Autistic child's teaching assistant
• Tutoring high school students with an attention disorder
• Educator support at the elementary school
• Executive social worker's personal assistant
• Assisting social workers while providing information and advices to users
• Support social worker through the development of Child and Family
assessment
• Secretary and Administration duties
• Autistic child's teaching assistant
• Tutoring high school students with an attention disorder
• Educator support at the elementary school
• Executive social worker's personal assistant
Administration, Teaching, Personal assistant, Support, Assessment, Development, Social
My education
2018
-
2019
University of Greenwich
Masters, Strategic Marketing Communications
Masters, Strategic Marketing Communications
2015
-
2018
University of East London
BSc, Sociology
BSc, Sociology
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