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Editor at The Marketing Society, spoken word poet and budding screenwriter
Michael Piggott
,
Barnes, United Kingdom
Experience
Other titles
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I'm offering
Editor of The Marketing Society. I've spent the last eight years shaping and leading the company's editorial, digital and content strategy, working with a host of senior marketers (CMOs, marketing directors, CEOs, authors, heads of strategy and planning) to produce culturally relevant content (podcasts, articles, a digital publication) that resonate with our members and the marketing industry worldwide.
Markets
United Kingdom
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Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - ?
job
Editor
The Marketing Society.
Established in 1959, The Marketing Society is an international membership organisation of 2500 senior leaders. Members are typically CMOs, CEOs and Marketing Directors of global brands. My role since 2013 has been to lead the editorial, digital and content strategy, evolving to Editor at the start of 2019.
• Created and launched digital bi-monthly publication, EMPOWER - commissioning articles on activism, brand purpose, climate change, diversity and racism in the marketing industry, community and togetherness, technology and cultural trends, and creativity and collaboration
• Created Society podcast channel in Nov 2018 - 16.8k listens to date (+60% increase on 2019). I hosted discussions with senior leaders, authors and activists on responsible business, remote creativity, mental health, disability inclusion, youth homelessness, and improv comedy
• Created and launched digital bi-monthly publication, EMPOWER - commissioning articles on activism, brand purpose, climate change, diversity and racism in the marketing industry, community and togetherness, technology and cultural trends, and creativity and collaboration
• Created Society podcast channel in Nov 2018 - 16.8k listens to date (+60% increase on 2019). I hosted discussions with senior leaders, authors and activists on responsible business, remote creativity, mental health, disability inclusion, youth homelessness, and improv comedy
Marketing, Podcast, Technology, Content, Content strategy, Community, Health, International, Organization, BEE, Creativity
2013 - 2019
job
Digital, Content & Social Media Manager
The Marketing Society.
• Sourced and developed a pool of content contributors (strategists, planners, authors, CMOs), commissioning blogs, articles, podcasts and videos on societal hot topics such as: sustainability, cultural shifts, challenger brands, diversity and inclusion, behavioural science, and Gen Z trends
• Created and launched new Society website (June 2019): grew monthly site visits +43% to average 25k a month in 2020 - primarily through content-driven marketing
• Social media - solely responsible for organically growing: Twitter (10k to 37k), LinkedIn (zero to 14.7k), Facebook (zero to 2.2k), Instagram (zero to 3.2k)
• Created and launched new Society website (June 2019): grew monthly site visits +43% to average 25k a month in 2020 - primarily through content-driven marketing
• Social media - solely responsible for organically growing: Twitter (10k to 37k), LinkedIn (zero to 14.7k), Facebook (zero to 2.2k), Instagram (zero to 3.2k)
Marketing, Social Media, Instagram, Facebook, Sustainability, Linkedin, Website, Content, Blogs, Twitter, Science, Social, Manager
My education
University of the West of England
Bachelors, Law and Marketing
Bachelors, Law and Marketing
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