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Senior level communication specialist with international corporate and programme delivery experience
Keiron Lynch
,
Clows Top, United Kingdom
Experience
Other titles
Skills
I'm offering
Head of Communications that led the corporate communications and engagement agenda for a global leader in automotive services, mobility and financial sector during record growth and market expansion. Experienced operating at board and senior executive level in the delivery of complex multi-channel stakeholder communications and engagement across 30 countries, mainly in the UK and Europe.
Skilled in translating stated strategic business and commercial outcomes through the delivery of creative corporate communications, PR campaigns, programme communication, business transformation & change, corporate stories, customer engagement, CSR, advocacy and employee engagement strategies. Up-to-date knowledge and practical application of communication and engagement trends, technologies and techniques.
Skilled in translating stated strategic business and commercial outcomes through the delivery of creative corporate communications, PR campaigns, programme communication, business transformation & change, corporate stories, customer engagement, CSR, advocacy and employee engagement strategies. Up-to-date knowledge and practical application of communication and engagement trends, technologies and techniques.
Markets
United Kingdom
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2017 - ?
freelance
Communications Director
Mogwai Communications Ltd.
Owner and director of Mogwai Communications Ltd - a company providing strategic
communications and engagement solutions to clients in the automotive services, vehicle mobility and financial sector.
communications and engagement solutions to clients in the automotive services, vehicle mobility and financial sector.
2017 - 2019
freelance
Communication & Engagement Lead (Contract)
NFU Mutual.
As an Independent consultant working as part of the programme leadership, led the strategic communications and engagement agenda on NFUM’s strategic motor claims programme introducing Guidewire ClaimCenter and associated platforms.
Key highlights:
Devised the overall programme communication and stakeholder engagement strategy that realised improved operational efficiencies, strengthened the focus on customers and reduced motor claims losses.
Led the complex employee engagement approach that delivered the change to motor claims teams across the UK, including 300 branches and brought First Notification of Loss in-house.
Implemented a new stakeholder engagement approach including ‘best practice’ communication guidance to the Board, senior leadership, employees, suppliers and approved supplier and garage networks.
Developed a communication and messaging platform that was adopted across the business for future corporate programmes and projects.
Delivered a multichannel and multi-audience stakeholders engagement output via marketing materials, video, publications and events.
Key highlights:
Devised the overall programme communication and stakeholder engagement strategy that realised improved operational efficiencies, strengthened the focus on customers and reduced motor claims losses.
Led the complex employee engagement approach that delivered the change to motor claims teams across the UK, including 300 branches and brought First Notification of Loss in-house.
Implemented a new stakeholder engagement approach including ‘best practice’ communication guidance to the Board, senior leadership, employees, suppliers and approved supplier and garage networks.
Developed a communication and messaging platform that was adopted across the business for future corporate programmes and projects.
Delivered a multichannel and multi-audience stakeholders engagement output via marketing materials, video, publications and events.
Internal communication, Change management, Interim change management, Employee Engagement, Agile
2010 - 2015
job
Head of Communications
LeasePlan Corporation.
LeasePlan operates in two large and growing markets: Car-as-a-Service for new cars and high-
quality used car market through its CarNext.com business. The Car-as-a-Service business
purchases, funds and manages new vehicles providing corporate, SME, private and mobility
customers a complete end-to-end service, including subscription-based services. It has 1.9 million
vehicles under management in over 30 countries. CarNext.com is a pan-European digital
marketplace for high-quality used cars. LeasePlan employs 8,000 employees and has a revenue in excess of 10 billion (EUR).
As Head of Communications reporting to the Chief Executive Officer, held responsibility for the corporate communications and engagement agenda across 30 countries aimed at translating
strategic priorities into tactical delivery plans across all channels, messaging and media.
Key highlights:
• Structured and directly led a Communications function of 6 people and matrix leadership
for 30 communication professionals globally.
• Responsible for connecting and engaging the strategic business priorities to different
customer groups and stakeholders via creative multi-channel and multi-lingual channels,
publications and campaigns.
• Working with the Chief Executive Officer and senior leadership team, led the communication and stakeholder engagement agenda for new global strategic priorities
titled What's next? - covering Digital LeasePlan, Accelerate Car-as-a-Service growth, Grow
CarNext.com, Achieve Net Zero Emissions and Drive Operational Excellence.
• Working with the Chief People Officer, led the communication and engagement agenda for
the 'LeasePlan People Strategy' and the 'Group's Internal Employer Brand' incl. new global
performance management process, global people platform, Leadership Journeys
programme, Talent at the Top, Diversity & Inclusion strategy, Executive Remuneration and Global Engagement & Integrity Survey.
• Led the internal communications and engagement agenda for the implementation of a pan-
European operating model and organisational redesign that leveraged the scale and best
practices across the UK & Europe.
• Working with the Chief Executive Officer and Chief People Officer, devised the Group
Sustainability and CSR strategy of 'Shaping the future of low emission mobility' &
'Strengthen contribution to societal wellbeing'.
• Responsibility for creating a consistent company-wide & CEO voice across channels and platforms incl. advocacy, conferences, speeches, presentations, vlogs and blogs, employee
conferences, forums and events.
• Introduced a corporate-wide social collaboration platform (LinkedPeople) to 8,000
employees across 30 geographies to share knowledge and employee-generated content on
company initiatives and projects.
• Working with the Board, Executive and senior leadership team, led a global employee
campaign for the 50-year anniversary of the Group. Activities included the creation of a founder's film, story-telling platform for employees, promotion of the company, employee
events and a branded employee car journey across 27 European countries.
• Acted as a business partner providing advice and counsel to the Board, Executive and senior leadership teams on delivering engaging communications. Advised and coached
senior stakeholders on complex and sensitive corporate messaging.
• Designed and managed the group website, internal intranet, social media channels and traditional media campaigns, improving both reach and share of voice.
• Organised annual International Directors Meeting, a conference for the top 80 leaders to set the strategic direction of the Group.
quality used car market through its CarNext.com business. The Car-as-a-Service business
purchases, funds and manages new vehicles providing corporate, SME, private and mobility
customers a complete end-to-end service, including subscription-based services. It has 1.9 million
vehicles under management in over 30 countries. CarNext.com is a pan-European digital
marketplace for high-quality used cars. LeasePlan employs 8,000 employees and has a revenue in excess of 10 billion (EUR).
As Head of Communications reporting to the Chief Executive Officer, held responsibility for the corporate communications and engagement agenda across 30 countries aimed at translating
strategic priorities into tactical delivery plans across all channels, messaging and media.
Key highlights:
• Structured and directly led a Communications function of 6 people and matrix leadership
for 30 communication professionals globally.
• Responsible for connecting and engaging the strategic business priorities to different
customer groups and stakeholders via creative multi-channel and multi-lingual channels,
publications and campaigns.
• Working with the Chief Executive Officer and senior leadership team, led the communication and stakeholder engagement agenda for new global strategic priorities
titled What's next? - covering Digital LeasePlan, Accelerate Car-as-a-Service growth, Grow
CarNext.com, Achieve Net Zero Emissions and Drive Operational Excellence.
• Working with the Chief People Officer, led the communication and engagement agenda for
the 'LeasePlan People Strategy' and the 'Group's Internal Employer Brand' incl. new global
performance management process, global people platform, Leadership Journeys
programme, Talent at the Top, Diversity & Inclusion strategy, Executive Remuneration and Global Engagement & Integrity Survey.
• Led the internal communications and engagement agenda for the implementation of a pan-
European operating model and organisational redesign that leveraged the scale and best
practices across the UK & Europe.
• Working with the Chief Executive Officer and Chief People Officer, devised the Group
Sustainability and CSR strategy of 'Shaping the future of low emission mobility' &
'Strengthen contribution to societal wellbeing'.
• Responsibility for creating a consistent company-wide & CEO voice across channels and platforms incl. advocacy, conferences, speeches, presentations, vlogs and blogs, employee
conferences, forums and events.
• Introduced a corporate-wide social collaboration platform (LinkedPeople) to 8,000
employees across 30 geographies to share knowledge and employee-generated content on
company initiatives and projects.
• Working with the Board, Executive and senior leadership team, led a global employee
campaign for the 50-year anniversary of the Group. Activities included the creation of a founder's film, story-telling platform for employees, promotion of the company, employee
events and a branded employee car journey across 27 European countries.
• Acted as a business partner providing advice and counsel to the Board, Executive and senior leadership teams on delivering engaging communications. Advised and coached
senior stakeholders on complex and sensitive corporate messaging.
• Designed and managed the group website, internal intranet, social media channels and traditional media campaigns, improving both reach and share of voice.
• Organised annual International Directors Meeting, a conference for the top 80 leaders to set the strategic direction of the Group.
Growth, Vlogs, Founder, LED, Social, Redesign, Campaign, Direction, International, Business Partner, Ceo, Operational Excellence, Net, Social Media, Implementation, It, Blogs, Content, Website, Service, Movie, CSR, Management, Sustainability, Leadership, Performance Management
1999 - 2010
job
Internal Communications & Engagement Manager
Friends Provident Plc.
Reporting to the Chief People Officer, set-up and led a new internal communication team
focused on improving employee communication and engagement to over 3,000 employees
in UK, Europe & Asia.
• Developed and planned the annual cycle of company-wide communications to all
employees.
• Built the company employer brand and EVP.
• Led a direct team of communication professionals and matrix leadership for each business
division.
• Set strategy and managed the delivery of communication for strategic programmes and initiatives.
• Led internal communication and engagement agenda for HR, remuneration, organisational
design and development programmes.
• Introduced FRIENDS TV, a new CEO led news channel and a new FRIENDS intranet. Held
editorial control, development and approval of all content.
• Provided advice and counsel to senior management and managed the communications
approach, plans and delivery of all key employee engagement programmes.
• Designed and led the annual employee engagement and culture improvement survey.
• Selected for prestigious European Management Development Programme. Only four
aspiring leaders were selected each year.
Relevant Professional Development
focused on improving employee communication and engagement to over 3,000 employees
in UK, Europe & Asia.
• Developed and planned the annual cycle of company-wide communications to all
employees.
• Built the company employer brand and EVP.
• Led a direct team of communication professionals and matrix leadership for each business
division.
• Set strategy and managed the delivery of communication for strategic programmes and initiatives.
• Led internal communication and engagement agenda for HR, remuneration, organisational
design and development programmes.
• Introduced FRIENDS TV, a new CEO led news channel and a new FRIENDS intranet. Held
editorial control, development and approval of all content.
• Provided advice and counsel to senior management and managed the communications
approach, plans and delivery of all key employee engagement programmes.
• Designed and led the annual employee engagement and culture improvement survey.
• Selected for prestigious European Management Development Programme. Only four
aspiring leaders were selected each year.
Relevant Professional Development
Design, Leadership, Employee Engagement, Management, Content, TV, Ceo, Development, Asia, Manager, LED, UP
My education
2010
Erasmus University Rotterdam
Executive International Master in Corporate Communication (MCC), Certificate in Crisis Communications
Executive International Master in Corporate Communication (MCC), Certificate in Crisis Communications
2008
-
2009
Eurekan Management Development Programme
Certificate, Leadership, Business strategy, HR, Marketing, Finance, Project & Programme Management, Culture
Certificate, Leadership, Business strategy, HR, Marketing, Finance, Project & Programme Management, Culture
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