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Marketer and Content Creator with 10 years experience
Michelle Rudek
,
Manchester, United Kingdom
Experience
Other titles
Skills
I'm offering
I am a marketer and content creator with over ten years' experience of in-house marketing.
My expertise covers branding, campaigns, creating marketing and sales materials, research, website development and maintenance, social media, and business development activities. I have worked in several industries, including engineering and technology, finance, and academia.
If you need marketing support but you're unable to hire a full time resource, I can help you to acheive your goals and grow your business. Whether you need regular social media content, or a full company marketing plan, I can offer a range of services to suit your budget.
My expertise covers branding, campaigns, creating marketing and sales materials, research, website development and maintenance, social media, and business development activities. I have worked in several industries, including engineering and technology, finance, and academia.
If you need marketing support but you're unable to hire a full time resource, I can help you to acheive your goals and grow your business. Whether you need regular social media content, or a full company marketing plan, I can offer a range of services to suit your budget.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Ready for
Ongoing relation / part-time
Available
My experience
2020 - ?
freelance
Marketing Manager
MM Creative Solutions Ltd.
Marketing, Digital Marketing, Social Media Marketing, Copywriting, Business development
2020 - ?
freelance
Freelance Marketer
Freelance.
MArketing Strategy, Copywriting, Social Media Marketing, Business development, B2B Marketing, Social Media, Online Marketing, Digital Marketing, Marketing Planning, Marketing campaigns, Content marketing, Marketing, Branding
2019 - 2020
job
Sales & Marketing Executive
Industrial Tomography Systems (ITS) Limited.
Key responsibilities:
• Maintaining and improving website content and social media channels (LinkedIn and Twitter)
• Developing literature, case studies, sales presentations, and technical material
• Creating customer quotes and proposals
• Creating content aimed at industrial and technical users on an international basis
• Researching target international markets for direct marketing campaigns
• Working with the business development team to maintain sales pipeline data and tracking of new sales enquiries
• Responsible for monitoring account management activities across the company
• Liaising with international agents and distributors
• Management of some small customer accounts
• Managing external agencies, including designers, web developers and print companies
• Systems used: Wordpress, Google Analytics, Adwords, Adobe Photoshop and InDesign
• Maintaining and improving website content and social media channels (LinkedIn and Twitter)
• Developing literature, case studies, sales presentations, and technical material
• Creating customer quotes and proposals
• Creating content aimed at industrial and technical users on an international basis
• Researching target international markets for direct marketing campaigns
• Working with the business development team to maintain sales pipeline data and tracking of new sales enquiries
• Responsible for monitoring account management activities across the company
• Liaising with international agents and distributors
• Management of some small customer accounts
• Managing external agencies, including designers, web developers and print companies
• Systems used: Wordpress, Google Analytics, Adwords, Adobe Photoshop and InDesign
Management, Social, Google, Web, International, Development, Monitoring, Adobe, Twitter, Content, Website, Analytics, Sales, Adobe Photoshop, Linkedin, SoMe, Direct marketing, Print, Adwords, Account management, Indesign, Google analytics, Business development, Wordpress, Social Media, Marketing
2018 - 2019
job
Helpdesk Administrator
Spie UK.
I left Customs Connect for health reasons and I joined Spie, initially on a temporary basis, to keep working whilst I recovered.
Key responsibilities:
• Responded to all incoming calls and emails from sites that Spie manage, collecting information from the enquirer and escalated unresolved problems to resource schedulers
• Raised incoming service response requests via email communication. Transferred all relevant details to the in-house system, ensured all correct KPI and contractual information was met
• Raised Purchase Order requests for supplies on behalf of in-house technicians.
Key responsibilities:
• Responded to all incoming calls and emails from sites that Spie manage, collecting information from the enquirer and escalated unresolved problems to resource schedulers
• Raised incoming service response requests via email communication. Transferred all relevant details to the in-house system, ensured all correct KPI and contractual information was met
• Raised Purchase Order requests for supplies on behalf of in-house technicians.
Service, KPI, Health, Administrator
2017 - 2018
job
MARKETING COORDINATOR
Customs Connect Limited.
Customs Connect is a consultancy business which advises importing businesses on how they can reduce their customs duty expenditure.
Key responsibilities
• Responsible for overseeing implementation of new company website and developing the company's brand
• Development, delivery and reporting on content strategy across the website and social media channels, working with account managers and technical staff to help deliver content on a regular basis and ensure each service line was marketed effectively
• Social media management across Twitter and LinkedIn company pages to create brand awareness
• Created content for website, case studies, brochures, promotional materials for new and existing services
• Proofreading to ensure accurate and high-quality work
• Carried out regular research activities on competitors, sector trends and potential client markets
• Management of suppliers - designers, illustrators, translators, PR and SEO experts
• Liaison with sales team on specific campaigns, account management and cross-selling activities
• Provision of support to the technical/sales team in UK and Mainland Europe relating to CRM activities
• General admin included tracking website activity and campaign progress, raising Purchase Orders and sending supplier invoices to the finance team
• Provide monthly updates for the Directors' Board Report
• Systems used: Wordpress, Salesforce CRM, Pardot, Google Analytics, Twitter, LinkedIn, Mailchimp, Survey Monkey, Microsoft Office, Yammer
Key responsibilities
• Responsible for overseeing implementation of new company website and developing the company's brand
• Development, delivery and reporting on content strategy across the website and social media channels, working with account managers and technical staff to help deliver content on a regular basis and ensure each service line was marketed effectively
• Social media management across Twitter and LinkedIn company pages to create brand awareness
• Created content for website, case studies, brochures, promotional materials for new and existing services
• Proofreading to ensure accurate and high-quality work
• Carried out regular research activities on competitors, sector trends and potential client markets
• Management of suppliers - designers, illustrators, translators, PR and SEO experts
• Liaison with sales team on specific campaigns, account management and cross-selling activities
• Provision of support to the technical/sales team in UK and Mainland Europe relating to CRM activities
• General admin included tracking website activity and campaign progress, raising Purchase Orders and sending supplier invoices to the finance team
• Provide monthly updates for the Directors' Board Report
• Systems used: Wordpress, Salesforce CRM, Pardot, Google Analytics, Twitter, LinkedIn, Mailchimp, Survey Monkey, Microsoft Office, Yammer
Pr, Social, Campaign, Google, Office, Development, Content strategy, Coordinator, Support, Implementation, Twitter, Content, Website, Service, Analytics, Sales, Marketing, Finance, Management, Linkedin, Proofreading, Salesforce, Mailchimp, Social media management, Research, Account management, CRM, Google analytics, Seo, Wordpress, Social Media
2015 - 2017
job
Project Support Officer
The International Centre for Advanced Materials (BP-ICAM).
BP-ICAM is a research institution funded by BP. Activity is geographically placed at the University of Manchester with additional research projects at the University of Cambridge, Imperial College London and the University of Illinois at Urbana-Champaign.
Key responsibilities:
Events planning and Community Building
• In charge of the planning, organisation and execution of the annual research conference; the 2017 conference will host in excess of 150 delegates from all the BP-ICAM universities, as well as key BP stakeholders, over three days
• Arranging, coordinating and facilitating appropriate events for the BP-ICAM cohort
• Liaising with BP staff to coordinate high-level meetings and conferences at the Hub office in Manchester
• Answering day-to-day administrative questions and providing practical guidance to the ICAM students where appropriate
• Regular communications activities via email and SharePoint site
Project Management Support / IT Infrastructure Management
• Ensuring project milestones were completed through the submission of reports and organisation of regular meetings by research groups across four universities and BP, for in excess of 35 active research projects running simultaneously.
• Proofreading and filing of reports and researcher posters
• Logistical support of Programme Management and Governance Board meetings, liaising with Senior Academics and BP Management
• Responsible for the development and maintenance of a SharePoint team site, for use as a document store and also as a news source for the BP-ICAM community
• Maintenance of the internal shared drive and the Research Data store
Key responsibilities:
Events planning and Community Building
• In charge of the planning, organisation and execution of the annual research conference; the 2017 conference will host in excess of 150 delegates from all the BP-ICAM universities, as well as key BP stakeholders, over three days
• Arranging, coordinating and facilitating appropriate events for the BP-ICAM cohort
• Liaising with BP staff to coordinate high-level meetings and conferences at the Hub office in Manchester
• Answering day-to-day administrative questions and providing practical guidance to the ICAM students where appropriate
• Regular communications activities via email and SharePoint site
Project Management Support / IT Infrastructure Management
• Ensuring project milestones were completed through the submission of reports and organisation of regular meetings by research groups across four universities and BP, for in excess of 35 active research projects running simultaneously.
• Proofreading and filing of reports and researcher posters
• Logistical support of Programme Management and Governance Board meetings, liaising with Senior Academics and BP Management
• Responsible for the development and maintenance of a SharePoint team site, for use as a document store and also as a news source for the BP-ICAM community
• Maintenance of the internal shared drive and the Research Data store
Project Management, Research, SharePoint, It infrastructure, Proofreading, Management, Researcher, It, Support, Infrastructure, Community, Development, Office, Organization
2014 - 2015
temp
Temporary roles
Pertemps/Ritz Recruitment/Office Angels.
Following the redundancy at Touch4, I carried out a variety of temporary roles. Contracts include the following companies:
• Stockport Imaging Centre, Stepping Hill Hospital - General reception and admin duties, customer service
• Kuehne & Nagel Logistics, Newton Heath - Admin duties, data entry, liaising with customers and staff over the phone
• A2E Venture Catalysts, Manchester City Centre - General reception and admin duties - typing, filing, answering the phone and greeting visitors
• Aon Insurance, Manchester City Centre - General Reception duties, answering the phone, greeting visitors
• The University of Manchester - General Reception duties, customer service, admin and data entry onto MS SharePoint database
• Peel Holdings, Manchester - Admin and secretarial duties - typing, filing, diary management, answering the phone
• Stockport Imaging Centre, Stepping Hill Hospital - General reception and admin duties, customer service
• Kuehne & Nagel Logistics, Newton Heath - Admin duties, data entry, liaising with customers and staff over the phone
• A2E Venture Catalysts, Manchester City Centre - General reception and admin duties - typing, filing, answering the phone and greeting visitors
• Aon Insurance, Manchester City Centre - General Reception duties, answering the phone, greeting visitors
• The University of Manchester - General Reception duties, customer service, admin and data entry onto MS SharePoint database
• Peel Holdings, Manchester - Admin and secretarial duties - typing, filing, diary management, answering the phone
Contracts, SharePoint, Database, Management, Customer service, Service, Reception, Insurance, Contracts
2013 - 2014
job
Marketing Coordinator
unknown.
Touch4 was a software developer and touch screen hardware manufacturer, based in Manchester. My role was to assist the management team in creating, managing and reporting the marketing activity of the business. I was made redundant from the company in May 2014; since then the company went into liquidation.
Key Responsibilities:
• Wrote new copy for marketing collateral, including brochures, website copy and literature for new product launches
• Worked with the sales team to coordinate marketing campaigns with sales activities
• Edited the company's website using a basic HTML editor and liaised with in-house web team regarding the update of the live site
• Brand development activities, including development of brand guidelines
• Carried out regular market and competitor research activities
• Organised the company's exhibition place at the Retail Business Technology Expo 2014
• Reported on online activity on a weekly basis, using Google Analytics
Key Responsibilities:
• Wrote new copy for marketing collateral, including brochures, website copy and literature for new product launches
• Worked with the sales team to coordinate marketing campaigns with sales activities
• Edited the company's website using a basic HTML editor and liaised with in-house web team regarding the update of the live site
• Brand development activities, including development of brand guidelines
• Carried out regular market and competitor research activities
• Organised the company's exhibition place at the Retail Business Technology Expo 2014
• Reported on online activity on a weekly basis, using Google Analytics
Technology, Basic, Online, Google, Web, Software, Development, Coordinator, Hardware, Developer, Website, Marketing, Analytics, Sales, Management, Website copy, Research, Retail, HTML/CSS/Javascript, Google analytics, Html
2009 - 2013
job
Marketing Coordinator
DBD Limited.
DBD Limited is a management and engineering consultancy; its work focuses on nuclear and other high risk, high hazard industries. I was accountable for the external and internal communications for the company.
Key Responsibilities:
Managing marketing communications
• Reported to the board of directors to create effective marketing materials such as company brochures, presentations to potential clients, project case studies and boilerplate capability statements for use in tenders
• Managed an external designer during the design process for marketing materials
• Design management - Liaising heavily with an external designer to build a new company website, ensure it is kept up to date with the latest marketing literature and aligns with company branding
• Using a Content Management System to update the company news webpage with news releases and project profiles
• Management of Social Media channels to drive extra traffic to certain areas of the company website and create extra online presence
• Responsible for updating CVs of DBD's management and engineering personnel, managed a summer student who was updating these documents during a company rebrand
Branding
• My first principal task on starting with DBD in 2009 was to rebrand the company to DBD from its previous company name, Different By Design Ltd
• Within three months I coordinated the creation of the new company website and worked with senior management to write new marketing literature for use on- and offline
• Responsibility for brand development as the company evolved its strategy for growth and diversification
• Responsible for "guarding" the brand and ensuring all marketing materials look professional and consistent
Research and Planning
• Support to Business Plan activities by collating the annual marketing plan, plus the supporting background market research and other analyses (internal/external audits; PESTEL analysis, SWOT analysis etc)
• Ad-hoc research activities for board members and the Business Development team regarding individual markets, potential customers or competitors
Events Management
• Responsible for researching and communicating information regarding conferences and events in order to increase company profile and allow networking with potential clients
• Organising event attendance and exhibition bookings for the company
• Ensure efficient organisation of exhibitions - preparing marketing materials and exhibition stand for the event and any ad-hoc administrative and support duties (liaison with event organisers, hotel bookings etc.)
• Organisation of event sponsorship when required
• Awareness of and adherence to company Business Development budgets
Internal Communications
• Organisation of periodical internal communications briefings for DBD staff at our Warrington and Cumbria offices, ensuring deadlines were met
• Accountable for updating certain areas of the DBD intranet system
• Created presentation slides and newsletters aimed at company staff
• Contributed to an internal communications improvement committee as part of an organisational restructure programme
Support to the Business Development department
• Contributed to the bidding activities of the business; responsible for producing and collating bids for a number of major national and international clients
• Ensured all tenders look professional and consistent in line with company branding, involved extensive formatting work in MS Word
• Development of "boilerplate" text to slot into bids, relating to company service offerings and employee expertise
• Development of sales pitch documents, including client presentations
Key Responsibilities:
Managing marketing communications
• Reported to the board of directors to create effective marketing materials such as company brochures, presentations to potential clients, project case studies and boilerplate capability statements for use in tenders
• Managed an external designer during the design process for marketing materials
• Design management - Liaising heavily with an external designer to build a new company website, ensure it is kept up to date with the latest marketing literature and aligns with company branding
• Using a Content Management System to update the company news webpage with news releases and project profiles
• Management of Social Media channels to drive extra traffic to certain areas of the company website and create extra online presence
• Responsible for updating CVs of DBD's management and engineering personnel, managed a summer student who was updating these documents during a company rebrand
Branding
• My first principal task on starting with DBD in 2009 was to rebrand the company to DBD from its previous company name, Different By Design Ltd
• Within three months I coordinated the creation of the new company website and worked with senior management to write new marketing literature for use on- and offline
• Responsibility for brand development as the company evolved its strategy for growth and diversification
• Responsible for "guarding" the brand and ensuring all marketing materials look professional and consistent
Research and Planning
• Support to Business Plan activities by collating the annual marketing plan, plus the supporting background market research and other analyses (internal/external audits; PESTEL analysis, SWOT analysis etc)
• Ad-hoc research activities for board members and the Business Development team regarding individual markets, potential customers or competitors
Events Management
• Responsible for researching and communicating information regarding conferences and events in order to increase company profile and allow networking with potential clients
• Organising event attendance and exhibition bookings for the company
• Ensure efficient organisation of exhibitions - preparing marketing materials and exhibition stand for the event and any ad-hoc administrative and support duties (liaison with event organisers, hotel bookings etc.)
• Organisation of event sponsorship when required
• Awareness of and adherence to company Business Development budgets
Internal Communications
• Organisation of periodical internal communications briefings for DBD staff at our Warrington and Cumbria offices, ensuring deadlines were met
• Accountable for updating certain areas of the DBD intranet system
• Created presentation slides and newsletters aimed at company staff
• Contributed to an internal communications improvement committee as part of an organisational restructure programme
Support to the Business Development department
• Contributed to the bidding activities of the business; responsible for producing and collating bids for a number of major national and international clients
• Ensured all tenders look professional and consistent in line with company branding, involved extensive formatting work in MS Word
• Development of "boilerplate" text to slot into bids, relating to company service offerings and employee expertise
• Development of sales pitch documents, including client presentations
Content, UP, Social, Online, Organization, International, Development, Sponsorship, Coordinator, Design process, Support, Growth, It, Design Management, Engineering, Marketing, Website, Service, Sales, Event, Management, Word, Content Management, Networking, Research, Market research, Branding, Business development, Design, Social Media
2008 - 2009
job
MARKETING ASSISTANT
BPP Professional Education.
Marketing
2007 - 2008
job
MARKETING ASSISTANT
Meridian-Int Limited.
Marketing
2006 - 2007
job
BRANCH SECRETARY
Prestige Recruitment Services Ltd.
Qualifications & Professional Development:
Development
My education
2002
-
2006
University of Salford
BSc, Modern Languages and Marketing Studies
BSc, Modern Languages and Marketing Studies
2000
-
2002
Eccles College
Secondary, (B), French (C) and Media Studies
Secondary, (B), French (C) and Media Studies
Trafford College
N/a, N/a
N/a, N/a
Chartered Institute of Marketing
Professional, Marketing
Professional, Marketing
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