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14
jobs
Senior copywriter
Paul Waddington
,
Beverley, United Kingdom
Experience
Skills
I'm offering
I'm a talented senior copywriter with client-side experience in business.
After a 10-year career at Reuters I joined the Financial Times as communications director for http://*****.*** It was there that I discovered how hard it was to find good B2B copywriters. So when the time came to move on, I co-founded copywriting agency Plain Text in 2001.
Nineteen years on, I've written and edited all types of promotional comms, from ads and DM to web copy, speeches, case studies, annual and SD reports, whitepapers and eBooks. Most of my work is B2B long copy.
Direct clients have included Rio Tinto, HP, KPMG, Hitachi, and DBS Bank. Agencies I've worked for include McCann Enterprise, Y&R London and Radley Yeldar, on clients such as Rockwool, ArcelorMittal, Tetra Pak, Toshiba, GSK and McKinsey. I understand briefs fast, no matter how complex the subject matter, and transform them into compelling stories with minimum fuss.
I work as part of a creative team with art director partner Ian Boyle: http://*****.***
Outside of copywriting I'm a certified mountain leader and outdoor enthusiast, and a published author: Seasonal Food, 21st Century Smallholder and Shades of Green.
After a 10-year career at Reuters I joined the Financial Times as communications director for http://*****.*** It was there that I discovered how hard it was to find good B2B copywriters. So when the time came to move on, I co-founded copywriting agency Plain Text in 2001.
Nineteen years on, I've written and edited all types of promotional comms, from ads and DM to web copy, speeches, case studies, annual and SD reports, whitepapers and eBooks. Most of my work is B2B long copy.
Direct clients have included Rio Tinto, HP, KPMG, Hitachi, and DBS Bank. Agencies I've worked for include McCann Enterprise, Y&R London and Radley Yeldar, on clients such as Rockwool, ArcelorMittal, Tetra Pak, Toshiba, GSK and McKinsey. I understand briefs fast, no matter how complex the subject matter, and transform them into compelling stories with minimum fuss.
I work as part of a creative team with art director partner Ian Boyle: http://*****.***
Outside of copywriting I'm a certified mountain leader and outdoor enthusiast, and a published author: Seasonal Food, 21st Century Smallholder and Shades of Green.
Markets
United States
(Remote
only)
United Kingdom
Denmark
Norway
Sweden
Finland
Links for more
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Industries
Language
English
Fluently
French
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My education
1982
-
1986
University of Liverpool
BA (Hons) 2:1, French
BA (Hons) 2:1, French
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