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Multifaceted Copy & Content Writer
Michael Rinaldi
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
I am multidisciplinary writer specialising in marketing copywriting and content creation. I have worked for big names such as PepsiCo, Time Out Group and Peninsula Hotels group, crafted words destined for press releases, ecommerce campaigns, print editorial and much more.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Ready for
Larger project
Available
My experience
2018 - ?
job
Copywriter - Europe & Sub-Saharan Africa
PepsiCo.
• Creating copy for directional media, shopper marketing campaigns, retailer takeovers, branded shelves, digital shop fronts, B2B email marketing and social media
• Producing SEO-optimised product descriptions, brand stories, content pages and Amazon A+ content for brands across the PepsiCo portfolio
• Collaborating with design team to ideate concepts and create Amazon-exclusive gifting propositions
• Developing TOV and digital content for the European launch of Gatorade (D2C & Marketplaces) and Unwasted Sustainable Food Boxes
• Working with Future Brands to develop packaging, digital assets and brand identity for new product launches
• Collaborating with Marketing and Commercial teams to develop eCommerce content strategies for sector-level rollout
• Key Brands: Quaker, Tropicana, Gatorade, Walkers, Sensations, Doritos, Naked, Hello Snacks, Pipers Crisps
• Producing SEO-optimised product descriptions, brand stories, content pages and Amazon A+ content for brands across the PepsiCo portfolio
• Collaborating with design team to ideate concepts and create Amazon-exclusive gifting propositions
• Developing TOV and digital content for the European launch of Gatorade (D2C & Marketplaces) and Unwasted Sustainable Food Boxes
• Working with Future Brands to develop packaging, digital assets and brand identity for new product launches
• Collaborating with Marketing and Commercial teams to develop eCommerce content strategies for sector-level rollout
• Key Brands: Quaker, Tropicana, Gatorade, Walkers, Sensations, Doritos, Naked, Hello Snacks, Pipers Crisps
Marketing, Social Media, Design, Seo, Ecommerce, B2B, Email marketing, Copywriter, Packaging, Content, Brand identity, Amazon, Social
2016 - ?
freelance
Freelance
The Peninsula Hotels Group.
• Writing press releases for campaign and product launches, events and promotions, and new appointments
• Creating, editing and optimising product descriptions, digital copy, articles and marketing content
• Producing copy for printed handbooks, flyers, menu cards, invitations and other marketing assets
Freelance Clients
• Shama (Onyx Hospitality Group) Hospitality, Shanghai
• The Peninsula Hong Kong Hospitality, Hong Kong
• The Peninsula Shanghai Hospitality, Shanghai
• Chope F&B, Singapore
• Coco di Mama F&B, London
• City Weekend Shanghai (Ringier Group) Lifestyle Media, Shanghai
• BottlesXO F&B, Shanghai
• Klook Travel, Hong Kong
• Creating, editing and optimising product descriptions, digital copy, articles and marketing content
• Producing copy for printed handbooks, flyers, menu cards, invitations and other marketing assets
Freelance Clients
• Shama (Onyx Hospitality Group) Hospitality, Shanghai
• The Peninsula Hong Kong Hospitality, Hong Kong
• The Peninsula Shanghai Hospitality, Shanghai
• Chope F&B, Singapore
• Coco di Mama F&B, London
• City Weekend Shanghai (Ringier Group) Lifestyle Media, Shanghai
• BottlesXO F&B, Shanghai
• Klook Travel, Hong Kong
Marketing, Writing, Content, Campaign
2016 - 2017
job
Social Media & Section Editor
Time Out Shanghai.
• Produced editorial content for Time Out Shanghai and Time Out Shanghai Family magazines, covering food, travel, lifestyle, LGTBQ culture and more
• Created digital content for timeoutshanghai.com and social platforms, including SEO-optimised blogs, video and advertorials
• Managed the Time Out Shanghai Instagram and WeChat platforms, achieving and increase of 6000 and 10000 followers respectively
• Generated weekly marketing and content emails in line with marketing strategy and brand TOV
• Assisted in the organisation of events for third-party clients as part of Time Out's diversification into custom solutions and B2B products, including a food festival attended by over 8000 readers and city residents
• Created digital content for timeoutshanghai.com and social platforms, including SEO-optimised blogs, video and advertorials
• Managed the Time Out Shanghai Instagram and WeChat platforms, achieving and increase of 6000 and 10000 followers respectively
• Generated weekly marketing and content emails in line with marketing strategy and brand TOV
• Assisted in the organisation of events for third-party clients as part of Time Out's diversification into custom solutions and B2B products, including a food festival attended by over 8000 readers and city residents
Marketing, Social Media, Seo, MArketing Strategy, B2B, Video, Instagram, Content, Blogs, Festival, Organization, Advertorials, Social
2015 - 2016
job
Copywriter
FIELDS China.
• Created eComm-optimised product descriptions for approximately 3000 products
• Produced creative, engaging content for blogs, social, newsletter marketing and third-party media partners
• Generated bi-weekly content and sales-focused newsletters including original content, recipes and product selections
• Monitored and analysed key data - including newsletter CTO and CTR rates and product sales - implementing new reporting strategies to grow reach and engagement with FIELDS' active and sleeping customers
• Produced creative, engaging content for blogs, social, newsletter marketing and third-party media partners
• Generated bi-weekly content and sales-focused newsletters including original content, recipes and product selections
• Monitored and analysed key data - including newsletter CTO and CTR rates and product sales - implementing new reporting strategies to grow reach and engagement with FIELDS' active and sleeping customers
Marketing, Copywriter, Sales, Content, Blogs, Cto, BEE, Social
My education
University of Warwick
First Class Honours, ECommerce
First Class Honours, ECommerce
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