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Strong marketing management profile specialising in interim and people management
Judith Sabah
,
Romford, United Kingdom
Experience
Other titles
Skills
I'm offering
I am an experienced marketer with a career spanning over 20 years in the private and not-for-profit sector across large, medium and small organisations. Over the last 6 years I have held senior Marcomms positions in medium to large sized charities and have successfully led change management projects and turned around marketing teams. Led award winning integrated campaigns and developed marketing strategies that have led to increased awareness of organisations. Most importantly I can assess marketing infrastructures and deliver recommendations and strategies for an improved way forward.
I am also an excellent communicator, both verbal and written with strong copywriting and editing skills.
I am also a motivationalist, coach, mentor and cheerleader for women and for the last 10 years I have supported women with their life and professional goals. I encourage individual greatness, through stimulating thinking and action. My vision is that every woman has the opportunity to achieve their potential.
I am also an excellent communicator, both verbal and written with strong copywriting and editing skills.
I am also a motivationalist, coach, mentor and cheerleader for women and for the last 10 years I have supported women with their life and professional goals. I encourage individual greatness, through stimulating thinking and action. My vision is that every woman has the opportunity to achieve their potential.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Ready for
Ongoing relation / part-time
Available
My experience
2019 - ?
job
Owner and CEO
Judith Sabah Consulting Ltd.
• Motivationalist
• Coach
• Mentor
• Speaker
• Facilitator
August 2019 to December 2019, Setting up business
• Coach
• Mentor
• Speaker
• Facilitator
August 2019 to December 2019, Setting up business
Mentor, Speaker, Facilitator, Ceo, Coach, UP
2019 - 2019
freelance
Marcomms Consultant
unknown.
• ACHIEVEMENTS
• Mind: Provided consultancy support including strategic direction, planning and advice for Mind organisational wide membership review project
• Mind: Provided interim Marcomms support to Head of Marcomms under the Marketing transformation project including recruitment management, whole team objective setting and ad hoc support whilst 3 x Heads were being recruited
• Mind: Provided consultancy support including strategic direction, planning and advice for Mind organisational wide membership review project
• Mind: Provided interim Marcomms support to Head of Marcomms under the Marketing transformation project including recruitment management, whole team objective setting and ad hoc support whilst 3 x Heads were being recruited
Marketing, Management, Recruitment, Transformation, Support, Direction, Interim
2014 - 2019
temp
Contract Roles
unknown.
2018 - 2019
temp
Strategic Marketing Lead
British Medical Association.
(BMA)
RESPONSIBILITIES
• The BMA's subject matter expert on strategic marketing, provided leadership and expertise on driving forward the development of a cross organisational strategic marketing approach
ACHIEVEMENTS
• Created and delivered an insight driven and audience centered marketing strategy to optimise the BMA's market position within the medical profession
• Strategic lead responsibility for ensuring the delivery of an integrated, well planned and step change approach to engaging with medical students
RESPONSIBILITIES
• The BMA's subject matter expert on strategic marketing, provided leadership and expertise on driving forward the development of a cross organisational strategic marketing approach
ACHIEVEMENTS
• Created and delivered an insight driven and audience centered marketing strategy to optimise the BMA's market position within the medical profession
• Strategic lead responsibility for ensuring the delivery of an integrated, well planned and step change approach to engaging with medical students
Marketing, MArketing Strategy, Leadership, Strategic Marketing, Development
2018 - 2019
job
Project Director for Action for Children's Annual Report and Accounts
Action for Children.
managed the direction, planning and delivery
• House of Hair UK: Marcomms and PR consultancy support to raise brand awareness of House of Hair UK Ltd
• House of Hair UK: Marcomms and PR consultancy support to raise brand awareness of House of Hair UK Ltd
Pr, Support, Direction
2017 - 2018
temp
Interim Head of Marketing and Digital
Independent Age.
RESPONSIBILITIES
• Managing a team of eight, consisting of marketing, digital, creative services and internal communications and overseeing a budget of £2 million. Responsible for organisational marketing and digital activities working with key internal stakeholders across Services, Engagement and policy Divisions to lead an integrated multi-channel programme of marketing campaigns to agreed KPIs
ACHIEVEMENTS
• Led a review of marketing, communications, digital and creative activities, delivering short- and long-term recommendations to see the organisation through a transitional period, this resulted in a clear vision and framework for the team to work towards
• Embedded an interim marketing strategy, individual and team objectives and KPI's resulting in increased ambition and delivery from the department and improved capabilities served to the organisation
• Led on the development of an evolved organisational response marketing plan across a variety of channels, resulting in new channels recruited, existing channels used and developed more strategically and realistic/stretching targets embedded and to budget
• Established new processes and ways of working, resulting in increased organisational confidence in the marketing and digital team
• Managing a team of eight, consisting of marketing, digital, creative services and internal communications and overseeing a budget of £2 million. Responsible for organisational marketing and digital activities working with key internal stakeholders across Services, Engagement and policy Divisions to lead an integrated multi-channel programme of marketing campaigns to agreed KPIs
ACHIEVEMENTS
• Led a review of marketing, communications, digital and creative activities, delivering short- and long-term recommendations to see the organisation through a transitional period, this resulted in a clear vision and framework for the team to work towards
• Embedded an interim marketing strategy, individual and team objectives and KPI's resulting in increased ambition and delivery from the department and improved capabilities served to the organisation
• Led on the development of an evolved organisational response marketing plan across a variety of channels, resulting in new channels recruited, existing channels used and developed more strategically and realistic/stretching targets embedded and to budget
• Established new processes and ways of working, resulting in increased organisational confidence in the marketing and digital team
Marketing, MArketing Strategy, Budget, Embedded, KPI, Development, Organization, Interim, Framework, Processes, LED
2016 - 2017
temp
Interim Assistant Director of Marketing and Communications
Diabetes UK.
RESPONSIBILITIES
• Led the strategic direction and management of the Marketing and Communications department, with an overall budget of £2.5 million, comprising of six direct reports and an overall team of 40 covering Brand and Creative, Content and News, Strategic Marketing, Internal Communications and Engagement Planning and Execution
ACHIEVEMENTS
• Member of the Senior Leadership Team, responsible for objectives and priorities setting, 2018 planning, horizon scanning, strategy development and decision making of key department, directorate and organisational activities
• Led the significant restructure of the Marketing and Communications department, including recruitment and embedding of key senior roles
• Lead sponsor of the 2017 engagement campaign, comprising of TV and digital advertising and online content, exceeded plans by 1,000 responses
• Organisational strategic marketing and communications lead, providing education, consultancy and crisis management advice to Executive Team and Director of Engagement and Fundraising
• Implemented collaborative ways of working, that contributed to positive shift in cultural behaviours
• Key decision maker, influencer and steering group member of the charities change management program to revolutionise understanding and support of key audiences
• Led the strategic direction and management of the Marketing and Communications department, with an overall budget of £2.5 million, comprising of six direct reports and an overall team of 40 covering Brand and Creative, Content and News, Strategic Marketing, Internal Communications and Engagement Planning and Execution
ACHIEVEMENTS
• Member of the Senior Leadership Team, responsible for objectives and priorities setting, 2018 planning, horizon scanning, strategy development and decision making of key department, directorate and organisational activities
• Led the significant restructure of the Marketing and Communications department, including recruitment and embedding of key senior roles
• Lead sponsor of the 2017 engagement campaign, comprising of TV and digital advertising and online content, exceeded plans by 1,000 responses
• Organisational strategic marketing and communications lead, providing education, consultancy and crisis management advice to Executive Team and Director of Engagement and Fundraising
• Implemented collaborative ways of working, that contributed to positive shift in cultural behaviours
• Key decision maker, influencer and steering group member of the charities change management program to revolutionise understanding and support of key audiences
Content, LED, Interim, Online, Campaign, Direction, Development, Strategy development, Support, TV, Marketing, Crisis management, Recruitment, Management, Strategic Marketing, Leadership, Fundraising, Budget, Advertising, Change management
2016 - 2016
temp
Interim Head of Marketing and Digital Communications
The Institute of Fundraising (IoF).
RESPONSIBILITIES
Managing a team of three, responsible for the development, implementation and evolvement of the IoF's marketing and digital communications strategy and plans. Led on the delivery of key external and cross-organisational campaigns and acting as a champion for the Communications team internally and externally.
ACHIEVEMENTS
• Led all marketing activity for the IoF's largest annual event, Fundraising Convention 2016 (largest fundraising event in Europe), took place at the Barbican over three days in July 2016. Exceeded income by £40,000 and other key targets, through improved marketing strategy, refreshed brand with evolved visual identity
• Contributed to cultural change in how the organisation sees marketing and communications recongnised from the CEO downwards
• Marketing and communications advisor to the Director of Policy and Communications
Managing a team of three, responsible for the development, implementation and evolvement of the IoF's marketing and digital communications strategy and plans. Led on the delivery of key external and cross-organisational campaigns and acting as a champion for the Communications team internally and externally.
ACHIEVEMENTS
• Led all marketing activity for the IoF's largest annual event, Fundraising Convention 2016 (largest fundraising event in Europe), took place at the Barbican over three days in July 2016. Exceeded income by £40,000 and other key targets, through improved marketing strategy, refreshed brand with evolved visual identity
• Contributed to cultural change in how the organisation sees marketing and communications recongnised from the CEO downwards
• Marketing and communications advisor to the Director of Policy and Communications
Marketing, MArketing Strategy, Fundraising, Event, Implementation, Ceo, Development, Organization, Interim, LED
2015 - 2015
freelance
Communications Consultant
The Royal British Legion.
RESPONSIBILITIES
To restructure and raise the profile internally of the internal communications department, making the case for the department as a legitimate and fully functioning area in the marketing and communications directorate and organisation
ACHIEVEMENTS
• Developed an internal communications strategy and 12-month activity plan, to provide a robust blueprint for the way forward, including restructure and recruitment of new staff
• Developed and implemented a first integrated internal communications plan to engage with key internal stakeholders for the Remembrance period and Poppy Appeal 2015 (the UK's largest street fundraiser), using existing and developing new channels of communication. Over 50% of employees accessed communications from the 2015 Poppy Appeal intranet pages
• Project management of the members magazine (300,000 members) and led the transition of the staff magazine (1,500 members of staff)
To restructure and raise the profile internally of the internal communications department, making the case for the department as a legitimate and fully functioning area in the marketing and communications directorate and organisation
ACHIEVEMENTS
• Developed an internal communications strategy and 12-month activity plan, to provide a robust blueprint for the way forward, including restructure and recruitment of new staff
• Developed and implemented a first integrated internal communications plan to engage with key internal stakeholders for the Remembrance period and Poppy Appeal 2015 (the UK's largest street fundraiser), using existing and developing new channels of communication. Over 50% of employees accessed communications from the 2015 Poppy Appeal intranet pages
• Project management of the members magazine (300,000 members) and led the transition of the staff magazine (1,500 members of staff)
Marketing, Project Management, Management, Recruitment, Organization, LED
2014 - 2015
temp
Head of Marketing Strategy and Planning team
Barnardo's.
RESPONSIBILITIES
• Provided strategic direction for the Planning team working across the marketing directorate: marketing communications, fundraising and retail and trading
• Advisor to the Deputy CEO/Executive Director of Marketing and Strategic Marketing Board, providing monthly insight for directorate activity, including strategic forward planning, identifying challenges and maintaining the critical path for business by resolving issues
ACHIEVEMENTS
• Implemented a change programme and provided strategic direction for a new team working across the marketing directorate of 230 staff. Involved the development and leading the roll out of a project planning process including evaluation and KPI tools and a 12-month plan across Barnardo's marketing directorate, to provide a strategic and co ordinated overview of key activity, facilitating a more effective way of working
• Provided strategic direction for the Planning team working across the marketing directorate: marketing communications, fundraising and retail and trading
• Advisor to the Deputy CEO/Executive Director of Marketing and Strategic Marketing Board, providing monthly insight for directorate activity, including strategic forward planning, identifying challenges and maintaining the critical path for business by resolving issues
ACHIEVEMENTS
• Implemented a change programme and provided strategic direction for a new team working across the marketing directorate of 230 staff. Involved the development and leading the roll out of a project planning process including evaluation and KPI tools and a 12-month plan across Barnardo's marketing directorate, to provide a strategic and co ordinated overview of key activity, facilitating a more effective way of working
Marketing, MArketing Strategy, Retail, Fundraising, Strategic Marketing, Ceo, KPI, Development, Direction
2011 - 2014
job
Head of Marketing
National Children's Bureau (NCB).
RESPONSIBILITIES
• Strategic marketing advisor to the Executive Team, including business analysis and planning
• Managed the integrated marketing strategy for existing and new portfolio of products and services to B2B and B2C both online and offline including web development, digital marketing, E-mail marketing, brand development, advertising, reciprocal marketing, exhibitions, events management and direct marketing
• Responsible for providing marketing consultancy support to three sub charities (Council for Disabled Children, Anti Bullying Alliance, Sex Education Forum) under the NCB umbrella
ACHIEVEMENTS
• Developed and implemented an organisational wide marketing strategy
• Project managed and led the successful delivery of two high profile 50th anniversary events which raised NCB's profile with key audiences and commissioners
• Developed and managed internal thought leadership programmes that communicated best practice marketing guidance to senior staff and directorates across NCB
• Strategic marketing advisor to the Executive Team, including business analysis and planning
• Managed the integrated marketing strategy for existing and new portfolio of products and services to B2B and B2C both online and offline including web development, digital marketing, E-mail marketing, brand development, advertising, reciprocal marketing, exhibitions, events management and direct marketing
• Responsible for providing marketing consultancy support to three sub charities (Council for Disabled Children, Anti Bullying Alliance, Sex Education Forum) under the NCB umbrella
ACHIEVEMENTS
• Developed and implemented an organisational wide marketing strategy
• Project managed and led the successful delivery of two high profile 50th anniversary events which raised NCB's profile with key audiences and commissioners
• Developed and managed internal thought leadership programmes that communicated best practice marketing guidance to senior staff and directorates across NCB
Direct marketing, LED, Online, Web, Development, Support, E-mail marketing, Management, Strategic Marketing, Digital Marketing, Leadership, B2C, Business Analysis, B2B, MArketing Strategy, Advertising, Marketing
2009 - 2011
job
Head of Communications and Marketing
School-Home Support (SHS).
RESPONSIBILITIES
• Managed the strategy, planning, development and implementation of SHS's marketing, communications and PR strategy, including media spokesperson for the charity
• Strategised all PR opportunities and risks as well as leading on these initiatives
• Project director for key publications including annual review, general and beneficiary leaflet, including writing and editing content, managing the design, production and print process
• Website management, strategic content, digital marketing, SEO, analysis
• Developed and led email marketing strategy, resulting in increased engagement levels
• Developed and managed essential partnerships and internal and external stakeholders
ACHIEVEMENTS
• Developed a focused media and PR strategy for School-Home Support, which led to an increase in media coverage in the following two years by 71%
• Responsible for the management and growth of the charities digital and the introduction of social media outlets
• Project Director for the application, recording and promotion of SHS's BBC Radio 4 Charity Appeal. This resulted in £5,000 being raised for the charity and a new individual donor stream and increased awareness and profile for SHS
• Developed and managed the "See the bigger picture" campaign, including campaign film and promotional collateral, film won the first 'Open Shutter' awards, sponsored by Cannon
• Suggested and led the re format of the annual review to acclaimed reviews by internal and external stakeholders
• Managed the strategy, planning, development and implementation of SHS's marketing, communications and PR strategy, including media spokesperson for the charity
• Strategised all PR opportunities and risks as well as leading on these initiatives
• Project director for key publications including annual review, general and beneficiary leaflet, including writing and editing content, managing the design, production and print process
• Website management, strategic content, digital marketing, SEO, analysis
• Developed and led email marketing strategy, resulting in increased engagement levels
• Developed and managed essential partnerships and internal and external stakeholders
ACHIEVEMENTS
• Developed a focused media and PR strategy for School-Home Support, which led to an increase in media coverage in the following two years by 71%
• Responsible for the management and growth of the charities digital and the introduction of social media outlets
• Project Director for the application, recording and promotion of SHS's BBC Radio 4 Charity Appeal. This resulted in £5,000 being raised for the charity and a new individual donor stream and increased awareness and profile for SHS
• Developed and managed the "See the bigger picture" campaign, including campaign film and promotional collateral, film won the first 'Open Shutter' awards, sponsored by Cannon
• Suggested and led the re format of the annual review to acclaimed reviews by internal and external stakeholders
Movie, LED, Social, Production, Campaign, Development, Support, Growth, Implementation, Content, Website, Radio, Digital Marketing, Pr, Management, Print, Email marketing, Writing, MArketing Strategy, Seo, Design, Social Media, Marketing
My education
2020
-
2021
Rebecca Lockwood Academy
NPL Foundation and Practitioner Certification, NLP
NPL Foundation and Practitioner Certification, NLP
2019
-
2020
Marketing Week
Marketing Week, Mini MBA in Marketing, Marketing
Marketing Week, Mini MBA in Marketing, Marketing
2017
Squared Online
Squared Online, Digital Marketing
Squared Online, Digital Marketing
2008
-
2009
Kings College
Postgraduate, Direct & Interactive Marketing
Postgraduate, Direct & Interactive Marketing
1994
-
1998
University of East London
Bachelors, Business Administration & Marketing 2:2
Bachelors, Business Administration & Marketing 2:2
1990
-
1993
Newham College
BTEC First & BTEC National, Business and Finance
BTEC First & BTEC National, Business and Finance
1985
-
1990
Sarah Bonnell School
N/a, N/a
N/a, N/a
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