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jobs
Content, copywriting, communications
Nicky Dibben
,
Cambridge, United Kingdom
Experience
Other titles
Skills
I'm offering
My key skills are defining, articulating, and communicating the right messages to the right people at the right time and in the right way. As well as managing the entire portfolio of delivery mechanisms, I can deliver a huge range of quality content, in a consistent and coherent manner, in line with the corporate brand and values. I am highly experienced in ensuring that both quality and quantity of output are delivered in a timely manner, without compromising on either.
Markets
United States
(Remote
only)
Canada
(Remote
only)
United Kingdom
France
(Remote
only)
Germany
(Remote
only)
Lithuania
(Remote
only)
Denmark
(Remote
only)
Norway
(Remote
only)
Sweden
(Remote
only)
Finland
(Remote
only)
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2010 - 2013
job
Vice President Marketing
4RF Limited.
Based in the UK, with global responsibility for the company's
marketing and a member of the senior management team alongside the VP Sales, Chief Operating Officer and Chief Technology Offer, reporting directly to the Chief Executive Officer. Before joining the company, 4RF was an Invention Marketing client for three years.
4RF provides point-to-multipoint and point-to-point radio communications equipment for a
global customer base comprising multiple vertical markets (including utility, oil and gas, public safety and transport) and many applications (including remote monitoring and control / SCADA, VSAT backhaul and signalling). The challenges in this role included:
• Rapidly establishing quality marketing procedures and policies and then continuing to improve these while also executing the marketing function
• Driving and supporting a complex and lengthy sales cycle from lead generation and nurturing through to ongoing customer relationship and developing company
ambassadors
• Balancing the many and varied needs of the company: a global market needing to maintain a global brand yet with differing needs according to geography and vertical
market, and working with a globally distributed team comprising multiple languages and nationalities
I worked closely with the VP Sales and the individual sales directors around the world to ensure
that the marketing comprised not only those strategic and long term activities necessary for
brand awareness and lead generation, but also to ensure that marketing activities could be
undertaken on a tactical and customised fashion, such as email campaigns only relevant to individual regions or vertical markets.
Managing a small team, my VP Marketing responsibilities comprised of:
• Strategic analysis and strategy development and execution: market research, market
sizing, competitive analysis and regulatory analysis around the world in order to identify and prioritise market opportunities; the production of regular market
intelligence reports, analysing activities in the market, and management and analysis of the company's customer database; detailed market analysis of priority countries;
company and product positioning, particularly as the company expanded from a one
product to a multi-product company with different features and benefits; development
and execution of product launch plans
• Partner relations: management of a global network of more than 100 partners
(distributors, VARs and systems integrators), including research and identification of partners, partner briefings, development of all partner support materials and 'partner
packs', co-marketing activities including emails and trade shows, partner-branded
collaterals, regional partner conferences, partner newsletters, management of partner
prioritisation, certification levels, certificates and award trophies
• Public relations: writing and distributing press releases including product, investment
and customer-related news, managing on-line and off-line advertising campaigns,
liaising with publications for article placement, managing a global database of media
contacts for both trade and investment press
• Web site and digital marketing: developing and maintaining a new web site, with continual improvements including search engine optimisation techniques,
implementation of a new content management system making it easy to develop
customised campaign landing pages and country / language variations in house,
implementing analysis for various web site metrics
• Events: these ranged from small hospitality events for a few key customers up to being
the premier sponsor at continent-wide events. A typical year could comprise up to 50
events throughout the world, some stand-alone and some with regional partners. I also
spoke at many conferences, as well as securing customers to present case studies. I also
managed the design and production of a new corporate look and feel for shows
• Lead generation and direct marketing: design of salesforce.com requirements, as well
as using salesforce to fuel lead nurturing marketing campaigns; management of all
customer and partner marketing campaigns, including email campaigns (customised and targeted for specific vertical markets and geographies for maximum opening rate) and print materials such as postcards and mailing fliers, together with specific web site
campaign landing pages to monitor campaign success metrics.
• Marketing materials / collaterals: my team was responsible for the delivery of all
marketing materials in multiple languages, liaising with product managers as
appropriate, including application notes, case studies, corporate profiles, datasheets,
FAQs, product descriptions, user manuals and white papers, together with presentations
• Support for sales team: this included support for RFIs and RFPs as needed, together
with a large involvement in the planning and implementation of the company's global
annual sales conference, which often included more than 30 people
• Third party relationships: I was responsible for the company's relationship with New
Zealand Trade and Enterprise, a government agency, and I organised a number of
hospitality events with NZTE as well as attending various immersion programmes and events they organised. I also managed the company's relationships with industry bodies
together with working on raising the company's profile through supporting these
organisations, such as arranging speakers at their highly focused events
My responsibilities within the management team also included:
• Development and management of annual and monthly budgets, including supplier
management
• Attendance at investor meetings, both pre and post-investment
• Preparation of quarterly reports for the company board
• Regular attendance at management team meetings
• Input to corporate business plan
marketing and a member of the senior management team alongside the VP Sales, Chief Operating Officer and Chief Technology Offer, reporting directly to the Chief Executive Officer. Before joining the company, 4RF was an Invention Marketing client for three years.
4RF provides point-to-multipoint and point-to-point radio communications equipment for a
global customer base comprising multiple vertical markets (including utility, oil and gas, public safety and transport) and many applications (including remote monitoring and control / SCADA, VSAT backhaul and signalling). The challenges in this role included:
• Rapidly establishing quality marketing procedures and policies and then continuing to improve these while also executing the marketing function
• Driving and supporting a complex and lengthy sales cycle from lead generation and nurturing through to ongoing customer relationship and developing company
ambassadors
• Balancing the many and varied needs of the company: a global market needing to maintain a global brand yet with differing needs according to geography and vertical
market, and working with a globally distributed team comprising multiple languages and nationalities
I worked closely with the VP Sales and the individual sales directors around the world to ensure
that the marketing comprised not only those strategic and long term activities necessary for
brand awareness and lead generation, but also to ensure that marketing activities could be
undertaken on a tactical and customised fashion, such as email campaigns only relevant to individual regions or vertical markets.
Managing a small team, my VP Marketing responsibilities comprised of:
• Strategic analysis and strategy development and execution: market research, market
sizing, competitive analysis and regulatory analysis around the world in order to identify and prioritise market opportunities; the production of regular market
intelligence reports, analysing activities in the market, and management and analysis of the company's customer database; detailed market analysis of priority countries;
company and product positioning, particularly as the company expanded from a one
product to a multi-product company with different features and benefits; development
and execution of product launch plans
• Partner relations: management of a global network of more than 100 partners
(distributors, VARs and systems integrators), including research and identification of partners, partner briefings, development of all partner support materials and 'partner
packs', co-marketing activities including emails and trade shows, partner-branded
collaterals, regional partner conferences, partner newsletters, management of partner
prioritisation, certification levels, certificates and award trophies
• Public relations: writing and distributing press releases including product, investment
and customer-related news, managing on-line and off-line advertising campaigns,
liaising with publications for article placement, managing a global database of media
contacts for both trade and investment press
• Web site and digital marketing: developing and maintaining a new web site, with continual improvements including search engine optimisation techniques,
implementation of a new content management system making it easy to develop
customised campaign landing pages and country / language variations in house,
implementing analysis for various web site metrics
• Events: these ranged from small hospitality events for a few key customers up to being
the premier sponsor at continent-wide events. A typical year could comprise up to 50
events throughout the world, some stand-alone and some with regional partners. I also
spoke at many conferences, as well as securing customers to present case studies. I also
managed the design and production of a new corporate look and feel for shows
• Lead generation and direct marketing: design of salesforce.com requirements, as well
as using salesforce to fuel lead nurturing marketing campaigns; management of all
customer and partner marketing campaigns, including email campaigns (customised and targeted for specific vertical markets and geographies for maximum opening rate) and print materials such as postcards and mailing fliers, together with specific web site
campaign landing pages to monitor campaign success metrics.
• Marketing materials / collaterals: my team was responsible for the delivery of all
marketing materials in multiple languages, liaising with product managers as
appropriate, including application notes, case studies, corporate profiles, datasheets,
FAQs, product descriptions, user manuals and white papers, together with presentations
• Support for sales team: this included support for RFIs and RFPs as needed, together
with a large involvement in the planning and implementation of the company's global
annual sales conference, which often included more than 30 people
• Third party relationships: I was responsible for the company's relationship with New
Zealand Trade and Enterprise, a government agency, and I organised a number of
hospitality events with NZTE as well as attending various immersion programmes and events they organised. I also managed the company's relationships with industry bodies
together with working on raising the company's profile through supporting these
organisations, such as arranging speakers at their highly focused events
My responsibilities within the management team also included:
• Development and management of annual and monthly budgets, including supplier
management
• Attendance at investor meetings, both pre and post-investment
• Preparation of quarterly reports for the company board
• Regular attendance at management team meetings
• Input to corporate business plan
Development, Landing pages, Network, It, Implementation, Support, Safety, Monitoring, SCADA, Strategy development, Regulatory, Content, Web, Campaign, Search, Production, Planning, Enterprise, Oil and Gas, UP, President, Salesforce, Marketing, Design, Advertising, Public relations, Writing, Market research, Research, Content Management, Database, Digital Marketing, Fashion, Print, Direct marketing, Optimization, SoMe, Management, Sales, Radio, Technology
1998 - 1999
job
Marketing Manager
Adaptive Broadband.
Adaptive Broadband was a US-owned start-up company developing fixed wireless access products for the US and European markets. As Marketing Manager, my job involved both strategic and tactical marketing. One of the first tasks was to develop a corporate and product image for the company, defining the company's core strengths and values and communicating these consistently to the business and media world, as well as designing supporting material such as the company web site and corporate literature. The company was preparing to develop a European product, and one of my final roles was to carry out market research and analysis, and prepare an appropriate product marketing plan, from concept through to product launch.
Marketing, Market research, Research, Wireless, Web, Manager, UP
1996 - 1998
job
Marketing Executive
Pi Technology.
Pi Technology is an automotive electronics and software consultancy, now owned by the Ford Motor Company. My work involved marketing, promotional activities and product management.
Marketing
As I joined Pi they were launching their first product. My role included developing and implementing the marketing strategy for the company:
• Market analysis: customer and competitive analysis, pricing, and anticipated ROI
• Defining the company's offering, features and benefits
• Market research, including electronics, engines and the automotive industry
Promotional Activities
I designed and implemented the world-wide promotional programme:
• Defining the promotional strategy
• Liaison with our PR agent, and writing and placing editorial
• Planning and managing our participation at tradeshows
• Design of promotional material: sales literature, newsletters, adverts
Product Management
As well as the strategic aspects of product planning, I worked on setting up the product
management infrastructure, including managing:
• Product packaging, such as product branding / logo and disk labels
• Development of the user guide and technical documentation
• Product support, including a support database and maintenance agreements
Marketing
As I joined Pi they were launching their first product. My role included developing and implementing the marketing strategy for the company:
• Market analysis: customer and competitive analysis, pricing, and anticipated ROI
• Defining the company's offering, features and benefits
• Market research, including electronics, engines and the automotive industry
Promotional Activities
I designed and implemented the world-wide promotional programme:
• Defining the promotional strategy
• Liaison with our PR agent, and writing and placing editorial
• Planning and managing our participation at tradeshows
• Design of promotional material: sales literature, newsletters, adverts
Product Management
As well as the strategic aspects of product planning, I worked on setting up the product
management infrastructure, including managing:
• Product packaging, such as product branding / logo and disk labels
• Development of the user guide and technical documentation
• Product support, including a support database and maintenance agreements
Sales, UP, Agent, Planning, Guide, Software, Electronics, Development, Technical documentation, Infrastructure, Support, Presenting, Cobol, Technology, Marketing, Pr, Management, Logo, Database, ROI, Packaging, Research, Product Management, Market research, Writing, MArketing Strategy, Branding, Design
My education
2010
-
2011
Cambridge Marketing College
Professional Certificate, Market and Societal Research Practice
Professional Certificate, Market and Societal Research Practice
2008
-
2010
Cambridge Marketing College
Professional Diploma in Marketing, Marketing
Professional Diploma in Marketing, Marketing
1997
-
2000
The Open University
MBA, N/a
MBA, N/a
1990
-
1993
Cambridge University
MA Hons, Computer Science
MA Hons, Computer Science
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