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3
jobs
Senior Strategy Consultant
Tom Fearn
,
Derby, United Kingdom
Experience
Other titles
Skills
I'm offering
I bring an external, informed, and experienced perspective to any board or project. I’m a heavyweight Strategist/Planner and commercial thinker with experience across Digital, Creative, and Business transformation – all of which I’ve deployed on a global stage in a supercollider of sectors. I’ve set up digital agencies, growth agencies, and worked with some of the largest brands in the world to transform their digital eco-system. My skills have been employed by the big 6 and independent boards to help everything from large multi-nationals through to start-ups. Named as one of the top 42 under 42 by Insider Magazine, I’ve been a guest speaker at events such as SME Live, written in .Net magazine, and been a sounding board for the BBC, Guardian, and 3rd Bridge.
I work in a calm and collaborative manner and, typically being used as a strategic consultant to a C-Suite audience, am deft at quickly analysing complex business problems to deliver a simple cohesive solution or action plan.
Recent clients: Victorinox, BP, Avis, Mercedes, Glassbox, The London Clinic, Juvederm, Allergan, Microsoft, Visit California, Mastercard, Subway, Bombay Sapphire, Whitbread, Links of London, National Express, C2C, Anglian Home Improvements & Travel Republic.
I work in a calm and collaborative manner and, typically being used as a strategic consultant to a C-Suite audience, am deft at quickly analysing complex business problems to deliver a simple cohesive solution or action plan.
Recent clients: Victorinox, BP, Avis, Mercedes, Glassbox, The London Clinic, Juvederm, Allergan, Microsoft, Visit California, Mastercard, Subway, Bombay Sapphire, Whitbread, Links of London, National Express, C2C, Anglian Home Improvements & Travel Republic.
Markets
United States
(Remote
only)
Canada
(Remote
only)
United Kingdom
(Remote
only)
Lithuania
(Remote
only)
Denmark
(Remote
only)
Norway
(Remote
only)
Sweden
(Remote
only)
Finland
(Remote
only)
Links for more
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Industries
Language
English
Fluently
Available
My experience
2019 - ?
freelance
INDEPENDENT CONSULTANT
IPG, WPP, Independent boards..
I'm an independent Marketing strategy consultant for companies and agencies. As a board-level Marketeer, I have led a wide variety of Marketing activities on a global stage. I've led teams of 40+ and am deft at navigating complex product portfolios and country specific
challenges.
Fromo global digital transformation projects through to quick turn-around campaigns, I delivr logical, rational and sometimes radical thinking
to ensure profitable growth. You usually hire me if you need someone to quickly solve strategic problems that have no obvious way to resolution. Recently that's included digital, brand, and corporate growth strategy.
Clients include: BP, Avis, Mercedes, Victorinox, Glassbox, The London Clinic, Visit California, KT, Botox, Allergan, Juvederm, Cool Sculpting,
Buzz Bingo, EAT, Beringa, RYVL, Upside Energy and Blockchain Nordic
challenges.
Fromo global digital transformation projects through to quick turn-around campaigns, I delivr logical, rational and sometimes radical thinking
to ensure profitable growth. You usually hire me if you need someone to quickly solve strategic problems that have no obvious way to resolution. Recently that's included digital, brand, and corporate growth strategy.
Clients include: BP, Avis, Mercedes, Victorinox, Glassbox, The London Clinic, Visit California, KT, Botox, Allergan, Juvederm, Cool Sculpting,
Buzz Bingo, EAT, Beringa, RYVL, Upside Energy and Blockchain Nordic
Marketing, MArketing Strategy, Digital transformation, Growth strategy, Block Chain, Growth, Transformation, Turn-around, Energy, LED, ME
2018 - 2019
job
MANAGING PARTNER - GLOBAL DIGITAL STRATEGY
IPG.
I led all digital transformation for the largest global client in the entire IPG world group - deployed to launch the latest technology lifestyle
product for Philip Morris International (Based mainly in Switzerland). I was responsible for the strategic direction and implementation of all
digital touchpoints, for all markets. This includes (but is not limited to) all global websites, Martech stacks, digital investments, global CRM & eCRM, AI, Digital Experiential, Digital Display, Social and Influencer marketing.
• Developed and implemented viable and realistic customer-centric strategies to accomplish business goals by introducing a new CRM
system, DMP, DSP, Treasure data and building a business case for a new global PIM.
• Re-invented customer journeys and experiences, impacting a range of business areas including client experience, digital/customer
engagement, and operational workflows.
product for Philip Morris International (Based mainly in Switzerland). I was responsible for the strategic direction and implementation of all
digital touchpoints, for all markets. This includes (but is not limited to) all global websites, Martech stacks, digital investments, global CRM & eCRM, AI, Digital Experiential, Digital Display, Social and Influencer marketing.
• Developed and implemented viable and realistic customer-centric strategies to accomplish business goals by introducing a new CRM
system, DMP, DSP, Treasure data and building a business case for a new global PIM.
• Re-invented customer journeys and experiences, impacting a range of business areas including client experience, digital/customer
engagement, and operational workflows.
Marketing, CRM, Websites, Digital transformation, Technology, Business Case, Implementation, Transformation, Ai, International, Direction, DSP, PIM, Social, DMP, LED
2017 - 2019
job
MANAGING PARTNER - CREATIVE STRATEGY
McCann World Group.
Hired to shape the growth and innovation arm of McCann World Group. Its key objective is to deliver commercial change that board rooms
can see reflected on the balance sheet. Clients turned to us when they needed to see a real impact on the bottom line. As a Creative
Strategy Director, I led strategic and creative development, unearthing truths, and transforming businesses. This was a brave
transformation that met business objectives rather than answered marketing goals. Employing behavioral economics and heuristic
Thomas Fearn
methods I would scrutinise assumptions and transform data facts into creative truths that would provoke behavioral change and shape
choice.
• TV, DRTV, Brand, Digital, Comms and Strategy covering all touch points. Online, offline and over the line.
• Brand, Digital, Comms and Creative Strategy covering all touchpoints from online to offline for the likes of Mastercard, Subway,
Microsoft, Bombay Sapphire, Trenitalia, Whitbread, Links of London, National Express, Anglian Home Improvements, and Travel
Republic.
• Generate insight-led recommendations related to trends across multiple end markets to identify expansion opportunities and potential
threats for the clients
Clients Included: Mastercard, Subway, Microsoft, Bombay Sapphire, Joseph Joseph, McCarthy & Stone, Whitbread, Links of London,
National Express, C2C, Anglian Home Improvements, Travel Republic.
can see reflected on the balance sheet. Clients turned to us when they needed to see a real impact on the bottom line. As a Creative
Strategy Director, I led strategic and creative development, unearthing truths, and transforming businesses. This was a brave
transformation that met business objectives rather than answered marketing goals. Employing behavioral economics and heuristic
Thomas Fearn
methods I would scrutinise assumptions and transform data facts into creative truths that would provoke behavioral change and shape
choice.
• TV, DRTV, Brand, Digital, Comms and Strategy covering all touch points. Online, offline and over the line.
• Brand, Digital, Comms and Creative Strategy covering all touchpoints from online to offline for the likes of Mastercard, Subway,
Microsoft, Bombay Sapphire, Trenitalia, Whitbread, Links of London, National Express, Anglian Home Improvements, and Travel
Republic.
• Generate insight-led recommendations related to trends across multiple end markets to identify expansion opportunities and potential
threats for the clients
Clients Included: Mastercard, Subway, Microsoft, Bombay Sapphire, Joseph Joseph, McCarthy & Stone, Whitbread, Links of London,
National Express, C2C, Anglian Home Improvements, Travel Republic.
Marketing, Innovation, Creative Strategy, TV, Growth, Transformation, Development, Express, Online, LED
2012 - 2017
job
DIGITAL PARTNER
IMO AGENCY.
IMO was the 2nd largest Sitecore development house outside of London. Working into the Chairman of Cogent Elliott Group, I was hired to create a new digital agency model, strategic services, company structure, and digital specialisms - IMO Agency was born. Throughout the 6
years of running IMO I would have to assemble, coach, deploy, and monitor high-performing teams for seamless operations. Oversee P&L
activities, balance sheets, budgets, and cash flow.
• Introduced a new agency, IMO Agency, into the Cogent Elliott Group of companies.
• Grew IMO into the largest of the 3 companies in the group.
• Delivered strategic roadmap of the business to mitigate risks and improve profitability for the group.
Clients Included: Bristan, Yale, Heritage Bathrooms, Vision Express, CBSO, DENNIS, Palletways, Worcester University, Staffordshire
University, BMW, TruSox, KitchenCraft, Morgan, Rayburn Tours, V&A, Cure Leukaemia.
years of running IMO I would have to assemble, coach, deploy, and monitor high-performing teams for seamless operations. Oversee P&L
activities, balance sheets, budgets, and cash flow.
• Introduced a new agency, IMO Agency, into the Cogent Elliott Group of companies.
• Grew IMO into the largest of the 3 companies in the group.
• Delivered strategic roadmap of the business to mitigate risks and improve profitability for the group.
Clients Included: Bristan, Yale, Heritage Bathrooms, Vision Express, CBSO, DENNIS, Palletways, Worcester University, Staffordshire
University, BMW, TruSox, KitchenCraft, Morgan, Rayburn Tours, V&A, Cure Leukaemia.
Operations, Sitecore, Development, Express, Coach, Performing
2010 - 2012
job
DIGITAL DIRECTOR
COGENT ELLIOTT.
Hired as a strategic gun with one very clear brief: Save all digital workstreams for the group's largest client - Jaguar Land Rover. Given only 3
weeks to turn the ship around, it was my responsibility to increase the agency's reliability, scalability, and knowledge to better meet the client's needs. I streamlined system operations by placing numerous system alerts and checks on performance parameters. The result? The
account was retained for a further 3 years before the TUPE of staff to Spark44. During my time on the account, I helped launch the Evoque,
introduce the new configurator, and update 3 Model Years of all digital channels.
• Launched the Range Rover Evoque
• Spearheaded all Land Rover global websites, encompassing 26 global websites in 22 different languages across 32 different markets.
• Led a high-performing team of 34 personnel to execute the launch of the Range Rover Evoque from all content on the global websites
through to the digital activation of the launch.
• Administered all digital BAU functions, including three new model year roll-outs, consisting of 30K+ specifications over a pan-EMEIA
digital operation, situated in 32 different markets.
weeks to turn the ship around, it was my responsibility to increase the agency's reliability, scalability, and knowledge to better meet the client's needs. I streamlined system operations by placing numerous system alerts and checks on performance parameters. The result? The
account was retained for a further 3 years before the TUPE of staff to Spark44. During my time on the account, I helped launch the Evoque,
introduce the new configurator, and update 3 Model Years of all digital channels.
• Launched the Range Rover Evoque
• Spearheaded all Land Rover global websites, encompassing 26 global websites in 22 different languages across 32 different markets.
• Led a high-performing team of 34 personnel to execute the launch of the Range Rover Evoque from all content on the global websites
through to the digital activation of the launch.
• Administered all digital BAU functions, including three new model year roll-outs, consisting of 30K+ specifications over a pan-EMEIA
digital operation, situated in 32 different markets.
Operations, Websites, Content, It, Scalability, Performing, LED
My education
Leeds University
BSc, MULTIMEDIA TECHNOLOGY
BSc, MULTIMEDIA TECHNOLOGY
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