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Senior level event and partnerships professional
Mark Pollard
,
Denver, United Kingdom
Experience
Other titles
Skills
I'm offering
Event management and sponsorship sales professional. Dedicated and driven to produce the best events for the client and right blue chip sponsors to make the budget even better. Proven ability to create event ideas, develop and execute them. Well regarded within global brands that I have worked with on events.
Automotive and motorsport specialist but equally at home on any type of event. Easy going and friendly team player, but also commited with an eye for detail. Described as cool and calm under pressure. Used to high level of event delivery for demanding clients and their customers and guests
Complimentary skills of event management and commercial sales, which means I can both manage the event and bring the commercial income to help support the event budget if required.
Automotive and motorsport specialist but equally at home on any type of event. Easy going and friendly team player, but also commited with an eye for detail. Described as cool and calm under pressure. Used to high level of event delivery for demanding clients and their customers and guests
Complimentary skills of event management and commercial sales, which means I can both manage the event and bring the commercial income to help support the event budget if required.
Markets
United Kingdom
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2015 - ?
freelance
Advertising and Marketing Manager
Ferrari Owners Club GB.
Briefed to develop commercial partners that complement the brand and aspiration of the business along with development of new event elements, event management, the club magazine, member
benefits and member acquisition. From a 'cold' start and no marketing assets in place, I have been
successful in building a large and prestigious partnership portfolio including: Bonhams, EFG Private
Banking, Hublot, Pirelli, Ferrari Financial Services, Pershing Motor Yachts, Veuve Clicquot and Serengeti Eyewear - most clients contracted to end of 2019/2020.
My role encompasses:
• Sales process from initial approach to contract
• Creation and writing of all marketing material and assets across our print and digital media
• Event development and part of the core event management team responsible for delivery of events
• Client account management, reviews and evaluation
• New client and partner acquisition
• PR writing and approval
Event development example
Pitched to our directors the concept of the FOC hosting The National Ferrari Owners' Day, open to all
Ferrari Owners' to from across the UK to attend, further positioning the FOC as the authoritative
organization for Ferrari Owners' and widening its reach to Ferrari owners' that are not current
members. I was the event lead on the event including:
• Venue research, negotiation and contracting
• Sales package development for our members and Ferrari Owners'
• Infrastructure bookings
• Partner and sponsor packages
• New event specific sponsors including Sloane Helicopters
• Engagement from Ferrari dealer network
• Full account, budget and p/l management
• The key event elements were sold out 3 months ahead of the event
benefits and member acquisition. From a 'cold' start and no marketing assets in place, I have been
successful in building a large and prestigious partnership portfolio including: Bonhams, EFG Private
Banking, Hublot, Pirelli, Ferrari Financial Services, Pershing Motor Yachts, Veuve Clicquot and Serengeti Eyewear - most clients contracted to end of 2019/2020.
My role encompasses:
• Sales process from initial approach to contract
• Creation and writing of all marketing material and assets across our print and digital media
• Event development and part of the core event management team responsible for delivery of events
• Client account management, reviews and evaluation
• New client and partner acquisition
• PR writing and approval
Event development example
Pitched to our directors the concept of the FOC hosting The National Ferrari Owners' Day, open to all
Ferrari Owners' to from across the UK to attend, further positioning the FOC as the authoritative
organization for Ferrari Owners' and widening its reach to Ferrari owners' that are not current
members. I was the event lead on the event including:
• Venue research, negotiation and contracting
• Sales package development for our members and Ferrari Owners'
• Infrastructure bookings
• Partner and sponsor packages
• New event specific sponsors including Sloane Helicopters
• Engagement from Ferrari dealer network
• Full account, budget and p/l management
• The key event elements were sold out 3 months ahead of the event
Event, Manager, Development, Infrastructure, Hosting, Network, Banking, Sales, Pr, Marketing, Management, Print, Research, Account management, Budget, Writing, Advertising
2014 - 2015
freelance
Commercial Manager - freelance contractor
Live Promotions Events (LPE).
Tasked with securing commercial partners and event development. Developed and managed new
commercial vehicle auction at LPE's flagship Truckfest event, first time that an auction has been held at Truckfest in the events 35 year history. Secured auction partner with a pitch to all leading players.
ProTruck Auctions secured as title sponsor of Truckfest and Auction Partner on 3 year agreement.
Enersys Group - secured as Live Arena sponsor at Truckfest and two other LPE events
Vauxhall Motors - secured as partner and celebration marque for one of their models supported by
public debut of new Vauxhall Astra
Event development for LPE's Race Retro event - created celebration feature with Williams F1 to partner with LPE's Race Retro event and provide rarely seen F1 content from their collection along
with attendance of former Williams F1 World Champion - Damon Hill and Jonathan Williams, son of team principal Sir Frank Williams
commercial vehicle auction at LPE's flagship Truckfest event, first time that an auction has been held at Truckfest in the events 35 year history. Secured auction partner with a pitch to all leading players.
ProTruck Auctions secured as title sponsor of Truckfest and Auction Partner on 3 year agreement.
Enersys Group - secured as Live Arena sponsor at Truckfest and two other LPE events
Vauxhall Motors - secured as partner and celebration marque for one of their models supported by
public debut of new Vauxhall Astra
Event development for LPE's Race Retro event - created celebration feature with Williams F1 to partner with LPE's Race Retro event and provide rarely seen F1 content from their collection along
with attendance of former Williams F1 World Champion - Damon Hill and Jonathan Williams, son of team principal Sir Frank Williams
Event, Content, Development, Feature, Manager
2012 - 2014
freelance
Commercial Manager
Goose Communications Limited.
Working on:
Veteran Car Run
RAC Future Car Challenge
Regent Street Motor Show
Silverstone Classic
My sponsor clients included: RAC Motoring Services, British Gas, Bosch, Bonham's, Michelin, Renault,
Vauxhall, EFG Private Bank & Motul. I also led relationships with car manufacturers across the Future
Car Challenge including Renault UK, Vauxhall Motors, Jaguar Land Rover, BMW GB, Toyota, Peugeot,
Nissan, Mercedes, Smart, Mitsubishi and KIA.
Part of the senior management team responsible for the development, management and delivery of the event.
Veteran Car Run
RAC Future Car Challenge
Regent Street Motor Show
Silverstone Classic
My sponsor clients included: RAC Motoring Services, British Gas, Bosch, Bonham's, Michelin, Renault,
Vauxhall, EFG Private Bank & Motul. I also led relationships with car manufacturers across the Future
Car Challenge including Renault UK, Vauxhall Motors, Jaguar Land Rover, BMW GB, Toyota, Peugeot,
Nissan, Mercedes, Smart, Mitsubishi and KIA.
Part of the senior management team responsible for the development, management and delivery of the event.
Management, Event, Development, Manager, LED
2006 - 2012
job
Commercial and Sponsorship Manager
Motion Works Management Limited.
My role included
• Sponsorship sales across MWUK client events- full process inc:
• Database development
• Target listing and market/sector research
• Package creation and development
• Writing of all presentational material
• Face to face presentations
• Negotiation to conclusion
• Issuing of contracts
• Day to day account management and client liaison
• National media partnerships
• Implementation and campaign activation
• On event client management
• Review and evaluation of campaign
• PR support and media launches
• Hospitality sales at MW events
• Advertising sales in event publications
• Artwork approval and overseeing production of branding
RAC Green Grand Prix
Created, developed and managed a standalone RAC branded event in support of their title
sponsorship of the RAC Future Car Challenge - created the RAC Green Grand Prix an event fully
funded by RAC.
30 guests - 10 media, 10 members 10 RAC Patrol Staff
Competing to find the UK's most efficient driver - coached by professional instructors
Took place on the Stowe Circuit at Silverstone
Cars supplied by Peugeot, Toyota, Mitsubishi and Smart
Winner went on to drive RAC's official entry into the RAC Future Car Challenge - a money can't buy
opportunity
Role encompassed
• Full event management and delivery
• Securing venue and driving instructors
• Menus and catering
• Event branding and creative
• Securing cars from leading manufacturers along with key representatives to attend
• Budget management
• Sponsorship sales across MWUK client events- full process inc:
• Database development
• Target listing and market/sector research
• Package creation and development
• Writing of all presentational material
• Face to face presentations
• Negotiation to conclusion
• Issuing of contracts
• Day to day account management and client liaison
• National media partnerships
• Implementation and campaign activation
• On event client management
• Review and evaluation of campaign
• PR support and media launches
• Hospitality sales at MW events
• Advertising sales in event publications
• Artwork approval and overseeing production of branding
RAC Green Grand Prix
Created, developed and managed a standalone RAC branded event in support of their title
sponsorship of the RAC Future Car Challenge - created the RAC Green Grand Prix an event fully
funded by RAC.
30 guests - 10 media, 10 members 10 RAC Patrol Staff
Competing to find the UK's most efficient driver - coached by professional instructors
Took place on the Stowe Circuit at Silverstone
Cars supplied by Peugeot, Toyota, Mitsubishi and Smart
Winner went on to drive RAC's official entry into the RAC Future Car Challenge - a money can't buy
opportunity
Role encompassed
• Full event management and delivery
• Securing venue and driving instructors
• Menus and catering
• Event branding and creative
• Securing cars from leading manufacturers along with key representatives to attend
• Budget management
Pr, Manager, Contracts, Production, Campaign, Development, Sponsorship, Support, Advertising sales, Implementation, Sales, Branding, Event, Management, Artwork, Database, Contracts, Research, Account management, Budget, Writing, Advertising
2004 - 2006
freelance
Sponsorship and Business Development Manager - Sports Business International
RAC's PR agency.
Event review and reporting
January 2004 - January 2006
Sponsorship and Business Development Manager - Sports Business International
I was sponsorship and business development manager for SBI. Reporting to our CEO, my role was to develop new business both amongst rights holders and brands and market those sponsorship rights.
This includes researching and establishing target lists, identifying key sectors, preparing proposals
and presentations and making persuasive presentations to potential sponsors. I secured in excess of
£5M in new sponsorship properties for SBI. My role also entailed using my experience in motorsport
to consult on motor sport sponsorship properties and advise brands on opportunities in motorsport
and all the usual activities that come with business development - creating and making persuasive
presentations to future and current clients, creating, developing and selling sponsorship packages and working on company strategy.
• Leading on sponsorship acquisition to secure Engage Mutual Insurance as new title sponsor
of the World Indoor Bowls Tour, a BBC televised sport where I gained insight into the parameters of managing sponsorship within BBC TV criteria and requirements. With full
activation and on event management and delivery responsible for creating support events around the World Bowls Tour sponsorship including sponsor guests experiencing playing
bowls in the main arena pre-championship coached by the world's leading players.
January 2004 - January 2006
Sponsorship and Business Development Manager - Sports Business International
I was sponsorship and business development manager for SBI. Reporting to our CEO, my role was to develop new business both amongst rights holders and brands and market those sponsorship rights.
This includes researching and establishing target lists, identifying key sectors, preparing proposals
and presentations and making persuasive presentations to potential sponsors. I secured in excess of
£5M in new sponsorship properties for SBI. My role also entailed using my experience in motorsport
to consult on motor sport sponsorship properties and advise brands on opportunities in motorsport
and all the usual activities that come with business development - creating and making persuasive
presentations to future and current clients, creating, developing and selling sponsorship packages and working on company strategy.
• Leading on sponsorship acquisition to secure Engage Mutual Insurance as new title sponsor
of the World Indoor Bowls Tour, a BBC televised sport where I gained insight into the parameters of managing sponsorship within BBC TV criteria and requirements. With full
activation and on event management and delivery responsible for creating support events around the World Bowls Tour sponsorship including sponsor guests experiencing playing
bowls in the main arena pre-championship coached by the world's leading players.
Business development, Management, Event, Sport, TV, Support, Insurance, Ceo, Sponsorship, Development, International, Manager
2001 - 2003
job
Sales Director
Traffic Media.
Working on ambient media sales and development with clients including:
Marks & Spencer - developing the concept of truckside advertising for their delivery fleet into a
running campaign - subsequently used in-house to promote offers and products (probably the first retailer to use this concept..)
NPower (YEG) - worked on customer acquisition programs following deregulation of energy market
Scottish Power - also worked on customer acquisition programs and partnered them with Focus Do
it All - in a joint branded exercise, the first time an energy product had been sold in a retail store.
Marks & Spencer - developing the concept of truckside advertising for their delivery fleet into a
running campaign - subsequently used in-house to promote offers and products (probably the first retailer to use this concept..)
NPower (YEG) - worked on customer acquisition programs following deregulation of energy market
Scottish Power - also worked on customer acquisition programs and partnered them with Focus Do
it All - in a joint branded exercise, the first time an energy product had been sold in a retail store.
Advertising, Retail, Sales, It, Sales Director, Development, Power, Campaign, Energy, Energy, Ambient
1998 - 2000
job
Marketing & Sponsorship Manager
ADR Motorsport Ltd.
- BTCC.
I was part of the ADR Motorsport Team that competed in the British Touring Car Championship
(BTCC). Reporting to our Managing Director, my role was to identify new team sponsors and commercial partners, develop sponsorship and hospitality packages, present proposals and sell those
packages to brands and advertising agencies. I sold packages to numerous clients including Virgin
Radio, Lee Jeans, GE Capital, Mobil, NGK and Mintex.
I was also responsible for on-event sponsor and hospitality management, looking after race day
guests (over 600 in total during one season), conducting pit garage tours and Q&A sessions on the race car as well as entertaining potential new partners. I also managed and created client support
programs to maximize their involvement and return on investment.
I was part of the ADR Motorsport Team that competed in the British Touring Car Championship
(BTCC). Reporting to our Managing Director, my role was to identify new team sponsors and commercial partners, develop sponsorship and hospitality packages, present proposals and sell those
packages to brands and advertising agencies. I sold packages to numerous clients including Virgin
Radio, Lee Jeans, GE Capital, Mobil, NGK and Mintex.
I was also responsible for on-event sponsor and hospitality management, looking after race day
guests (over 600 in total during one season), conducting pit garage tours and Q&A sessions on the race car as well as entertaining potential new partners. I also managed and created client support
programs to maximize their involvement and return on investment.
Marketing, Advertising, Management, Event, Radio, Support, Sponsorship, Manager
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