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Accomplished PR with widespread consumer experience for brilliant brands
Clemmie Nettlefold
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
I am currently Head of PR at Ladybird Books (part of Penguin Random House). Before joining Ladybird, I was Head of PR & Comms at Piccolo, the fast-growing entrepreneurial baby food brand, and prior to that was Head of UK PR at innocent for 7 years.
I have broad experience across many different consumer sectors, incorporating managing teams and agencies, brand building, running national events, managing crisis comms, and straightforward product launches and media relations both in the UK and internationally.
I have worked both in-house and for agencies, at small start ups and large companies, and so am easily adaptable, a quick learner and am incredibly enthusiastic and motivated to drive businesses forward in both consumer and trade sectors, through mainstream media and online influencers.
I have broad experience across many different consumer sectors, incorporating managing teams and agencies, brand building, running national events, managing crisis comms, and straightforward product launches and media relations both in the UK and internationally.
I have worked both in-house and for agencies, at small start ups and large companies, and so am easily adaptable, a quick learner and am incredibly enthusiastic and motivated to drive businesses forward in both consumer and trade sectors, through mainstream media and online influencers.
Markets
United Kingdom
Links for more
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Industries
Language
English
Fluently
Available
My experience
2020 - 2020
job
Head of PR (maternity cover)
Penguin Random House.
Head of PR for Ladybird Books, joining 3 weeks before lockdown and ensuring our brand pivoted to support parents with relevant and useful content, whilst also helping the team adjust, refocus, stay positive and dynamic through a tricky period
Reactive campaigns
• Launched lockdown campaign to bring families together, with a media reach of 2.4m through print and online consumer and media + influencer
• Grew our social channel following, newsletter subscribers and our brand love scores exponentially
Launching new books and authors
• Ran widespread media campaigns for celebrities including Gyles Brandreth + Dan Brown
• Launched new children's debut authors / ranges including Stuart Heritage and Blue Planet II
• Ran series of digital events for use with consumers, trade, libraries and schools
Managed a team throughout a time of crisis
• As part of senior management team I helped direct and support team of 15 through work/personal challenges
• Line managed team of 3 SAM/AMs, ensuring career development and KPIs were maintained in uncertain times
• Role included author care and crisis management on key consumer issues
Reactive campaigns
• Launched lockdown campaign to bring families together, with a media reach of 2.4m through print and online consumer and media + influencer
• Grew our social channel following, newsletter subscribers and our brand love scores exponentially
Launching new books and authors
• Ran widespread media campaigns for celebrities including Gyles Brandreth + Dan Brown
• Launched new children's debut authors / ranges including Stuart Heritage and Blue Planet II
• Ran series of digital events for use with consumers, trade, libraries and schools
Managed a team throughout a time of crisis
• As part of senior management team I helped direct and support team of 15 through work/personal challenges
• Line managed team of 3 SAM/AMs, ensuring career development and KPIs were maintained in uncertain times
• Role included author care and crisis management on key consumer issues
Print, Management, Pr, Crisis management, Content, Support, Development, Campaign, Online, Social
2017 - 2020
job
Head of PR & Comms
Piccolo.
Set up the in-house PR team at Piccolo, the UK's fastest growing baby food company. Media coverage punched well above its weight with founder-led stories, consumer + trade and influencer campaigns.
PR strategy and plans
• Achieved a 75% press coverage increase in one year - including standalone features in tv, nationals, key parenting and trade titles
• Responsible for developing and implementing PR strategy for all campaigns in print, online and broadcast media - stand out campaign One for One reached 10.8m across press and 2.4m through social media
• Ran grassroots regional PR campaigns and events that managed to achieved national newspaper coverage
• Developed strong relationships with parenting and food bloggers to drive awareness
• Executed international PR with launches in Ireland, France and South Africa
Developed marketing campaigns
• Proactively took the lead setting up and project managing marketing campaigns, helping to set social media strategy, copywriting and developing advertising initiatives
Management Team
• As part of the Senior Team I helped set the strategy for the business and implement across all Marketing strands
• I managed a PR Assistant, PR agencies and regularly presented to the investor board
PR strategy and plans
• Achieved a 75% press coverage increase in one year - including standalone features in tv, nationals, key parenting and trade titles
• Responsible for developing and implementing PR strategy for all campaigns in print, online and broadcast media - stand out campaign One for One reached 10.8m across press and 2.4m through social media
• Ran grassroots regional PR campaigns and events that managed to achieved national newspaper coverage
• Developed strong relationships with parenting and food bloggers to drive awareness
• Executed international PR with launches in Ireland, France and South Africa
Developed marketing campaigns
• Proactively took the lead setting up and project managing marketing campaigns, helping to set social media strategy, copywriting and developing advertising initiatives
Management Team
• As part of the Senior Team I helped set the strategy for the business and implement across all Marketing strands
• I managed a PR Assistant, PR agencies and regularly presented to the investor board
Marketing, Social Media, Copywriting, Advertising, Print, Management, Pr, TV, International, Campaign, Online, Social, International pr, LED, UP, Founder
2010 - 2017
job
Head of PR
innocent drinks.
Over the last 18 years, innocent has been one of the most successful and influential brands in the UK. As UK PR Manager, I developed and executed strategies to build on innocent's reputation for creative ideas and excellent media relationships.
PR strategy and plans
• Responsible for developing and implementing PR strategy for all campaigns in print, online and broadcast media
• Achieved year on year coverage increases to approx. 2,500 pieces (trebling after I joined in 2011)
• Worked closely with all European marketing managers to help develop local campaigns and strategy
• Regularly presented PR updates and analysis to the innocent board and wider company
Media and blogger relations
• Leveraged relationships to secure coverage across a variety of media opportunities not immediately associated with innocent (e.g. fashion, music or culture)
• Planned, developed and managed independent blogger outreach campaigns (particularly with parenting, lifestyle and food bloggers) Econsultancy described one campaign as "an example of great blogger relations"
Product launches
• Developed and executed the PR strategy for an average of 5-10 new product launches each year incorporating product placement, experiential activity, digital engagement and influencer outreach
• Planned and managed innocent's largest PR campaign to date with the launch of a coconut water range, generating 50+ pieces of top-tier national coverage
Consumer engagement campaigns
• Managed 5 annual Big Knit campaigns, generating year on year media coverage increases through developing new and different campaigns that appealed to new audiences
• Ran the innocent unplugged festival event and accompanying marketing campaign: ensuring widespread PR, securing celebrity engagement, and winning A Drum Award for Event Marketing/PR Strategy of the Year
• Created 'innocent inspires', a series of immersive talks, focusing on strategy, event planning, and media relations
• Regularly developed and executed additional independent PR ideas to maintain media interest and momentum
Corporate comms
• Developed strong B2B and trade media contacts for securing brand focused business and product news
• Worked closely with innocent board to develop strategy for effective internal communications
• Executed strategy for profile raising of senior members of business within target media
• Developed communication documents for use by sales, customer marketing and international teams
PR strategy and plans
• Responsible for developing and implementing PR strategy for all campaigns in print, online and broadcast media
• Achieved year on year coverage increases to approx. 2,500 pieces (trebling after I joined in 2011)
• Worked closely with all European marketing managers to help develop local campaigns and strategy
• Regularly presented PR updates and analysis to the innocent board and wider company
Media and blogger relations
• Leveraged relationships to secure coverage across a variety of media opportunities not immediately associated with innocent (e.g. fashion, music or culture)
• Planned, developed and managed independent blogger outreach campaigns (particularly with parenting, lifestyle and food bloggers) Econsultancy described one campaign as "an example of great blogger relations"
Product launches
• Developed and executed the PR strategy for an average of 5-10 new product launches each year incorporating product placement, experiential activity, digital engagement and influencer outreach
• Planned and managed innocent's largest PR campaign to date with the launch of a coconut water range, generating 50+ pieces of top-tier national coverage
Consumer engagement campaigns
• Managed 5 annual Big Knit campaigns, generating year on year media coverage increases through developing new and different campaigns that appealed to new audiences
• Ran the innocent unplugged festival event and accompanying marketing campaign: ensuring widespread PR, securing celebrity engagement, and winning A Drum Award for Event Marketing/PR Strategy of the Year
• Created 'innocent inspires', a series of immersive talks, focusing on strategy, event planning, and media relations
• Regularly developed and executed additional independent PR ideas to maintain media interest and momentum
Corporate comms
• Developed strong B2B and trade media contacts for securing brand focused business and product news
• Worked closely with innocent board to develop strategy for effective internal communications
• Executed strategy for profile raising of senior members of business within target media
• Developed communication documents for use by sales, customer marketing and international teams
Festival, Manager, Product Placement, Winning, Planning, Online, Campaign, International, Music, Marketing, Blogger, Sales, Pr, Event, Print, Fashion, Event planning, B2B
2008 - 2010
job
Senior Account Executive
The Red Consultancy.
The Red Consultancy is a leading, multi-specialist PR agency with award-winning consumer, corporate, digital, healthcare and technology expertise. As Senior Account Executive I worked across a diverse portfolio of consumer and B2B brands including McDonald's, Molson Coors, Habitat, LEGO, Pfizer and HSE
PR strategy and campaigns
• Developed, executed and reviewed PR strategy for different clients across a variety of media channels
• Planned product launches, client rebranding, consumer confidence programmes and media awareness strategies
• Developed and managed McDonald's "Mums on the Ball" campaign strategy which won Sunday Times Woman of the Year Campaign (2009) and was nominated for SABRE and CIPR awards
• Developed campaigns for Habitat working with and maximising quality exposure for celebrity ambassadors
• Developed and maintained relationships with a broad mix of journalists and influencers
PR strategy and campaigns
• Developed, executed and reviewed PR strategy for different clients across a variety of media channels
• Planned product launches, client rebranding, consumer confidence programmes and media awareness strategies
• Developed and managed McDonald's "Mums on the Ball" campaign strategy which won Sunday Times Woman of the Year Campaign (2009) and was nominated for SABRE and CIPR awards
• Developed campaigns for Habitat working with and maximising quality exposure for celebrity ambassadors
• Developed and maintained relationships with a broad mix of journalists and influencers
B2B, Pr, Technology, Campaign, Winning
2006 - 2008
job
PR Assistant
De Beers Group.
The De Beers Group is the world's leading diamond company and the spokesgroup for the World Diamond Council. I was PR Assistant at the global PR HQ whilst the company underwent international scrutiny and then rebranded as Forevermark.
Global PR strategy and campaigns
• Developed global consumer confidence and educational campaign to support the diamond industry
• Campaign was #10 in The Holmes Report's most successfully handled corporate crises (2006)
• Liaison for all international markets to ensure messaging and plans were aligned to global strategy
• Developed all media documents for international markets to use within their regions
• Planned and executed high profile brand and product launches for key media in UK, China and Hong Kong
Global PR strategy and campaigns
• Developed global consumer confidence and educational campaign to support the diamond industry
• Campaign was #10 in The Holmes Report's most successfully handled corporate crises (2006)
• Liaison for all international markets to ensure messaging and plans were aligned to global strategy
• Developed all media documents for international markets to use within their regions
• Planned and executed high profile brand and product launches for key media in UK, China and Hong Kong
Pr, Support, China, International, Campaign
My education
2008
-
2009
London School of PR
Diploma, Public Relations
Diploma, Public Relations
2003
-
2006
University of Leeds
BA 2:1, Political Studies
BA 2:1, Political Studies
2000
-
2002
Bradfield College
ASc, All B
ASc, All B
1995
-
2000
Woldingham School
GCSEs, All A/B
GCSEs, All A/B
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