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Senior
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0
jobs
Marketing, PR and Social Media Management
Lucy Snell
,
Midhurst, United Kingdom
Experience
Other titles
Skills
I'm offering
A wealth of knowledge in marketing and PR, I have six years experience working with leading brands to generate strategic marketing and PR plans.
I have worked closely with digital marketing teams to create impactful campaigns for social media, email and website communications. Managing global media campaigns, I have an extensive media contact network in national, lifestyle, sports and broadcast media.
Identifying new trends in the media industry for the benefit businesses I have can enhance ROI driving sales and brand awareness.
I have worked closely with digital marketing teams to create impactful campaigns for social media, email and website communications. Managing global media campaigns, I have an extensive media contact network in national, lifestyle, sports and broadcast media.
Identifying new trends in the media industry for the benefit businesses I have can enhance ROI driving sales and brand awareness.
Markets
United Kingdom
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - ?
unknown
Sport PR & Communications
Sport PR at The Goodwood Group.
● Manage all the media communications including for the sports portfolio at Goodwood. This encompasses the horseracing, motor circuit, cricket, golf, and aviation.
● Overseen high profile press stories, including; Khadijah Mellah’s success in the Magnolia Cup and the launch of Goodwoof. All of which have seen placed national, lifestyle, and local coverage in print and online
● Planning, strategising, and delivering creative ideas and content whether for an event, the press, or social media to elevate ticket sales and brand awareness
● Manage crisis communications for each sports division, developing and handling the messaging
● Organise all on event press facilities. Overseeing agencies, photographers, and broadcasters to ensure effective delivery of all communications
● Work closely with stakeholders to align PR planning with marketing, and social media output to deliver value for partners
● Work closely with the digital marketing team to create e-newsletters and website communications
● Maintain effective working relationships with key industry bodies and rights holders growing media contacts
● Budget management of key accounts
● Analyse and measure results of Sport PR activity at all levels, including events, media partnerships, sponsor activity and proactive news stories
● Own the regular reporting on Sport ROI, specifically monthly reporting to the wider business
● Identify new trends in both the sporting and media industries for the benefit of the business
The Jockey Club South West Marketing Executive - September 2018 - March 2019
● Implemented hub racecourse digital and traditional marketing plans across racing, sponsorship, hospitality,
C&E, and membership to drive ticket sales and brand awareness
● Developed innovative online and offline products, promotions, and campaigns across all workstreams to encourage loyalty, repeat visits, and increased spend per head
● Utilised CRM Microsoft Dynamics and Dot Mailer systems to develop customer insight and data
understanding to deliver targeted email marketing campaigns
● Support digital team with advert campaigns, including Facebook and Instagram advertising
● Created interesting and inspiring PR/ social content to promote racedays to a wider audience across the hub
● Managed the Jockey Club Cheltenham & South West Syndicate, regularly communicating with 200+
members using written and verbal communication channels
● Regularly tracked, measured, and analysed engagement activity and recommend targeted improvements
● Liaised with the region's media buying agencies to deliver effective media plans
● Handled the marketing budget for Exeter and Wincanton Racecourse, where all fixtures hit allocated
budget targets.
● Overseen high profile press stories, including; Khadijah Mellah’s success in the Magnolia Cup and the launch of Goodwoof. All of which have seen placed national, lifestyle, and local coverage in print and online
● Planning, strategising, and delivering creative ideas and content whether for an event, the press, or social media to elevate ticket sales and brand awareness
● Manage crisis communications for each sports division, developing and handling the messaging
● Organise all on event press facilities. Overseeing agencies, photographers, and broadcasters to ensure effective delivery of all communications
● Work closely with stakeholders to align PR planning with marketing, and social media output to deliver value for partners
● Work closely with the digital marketing team to create e-newsletters and website communications
● Maintain effective working relationships with key industry bodies and rights holders growing media contacts
● Budget management of key accounts
● Analyse and measure results of Sport PR activity at all levels, including events, media partnerships, sponsor activity and proactive news stories
● Own the regular reporting on Sport ROI, specifically monthly reporting to the wider business
● Identify new trends in both the sporting and media industries for the benefit of the business
The Jockey Club South West Marketing Executive - September 2018 - March 2019
● Implemented hub racecourse digital and traditional marketing plans across racing, sponsorship, hospitality,
C&E, and membership to drive ticket sales and brand awareness
● Developed innovative online and offline products, promotions, and campaigns across all workstreams to encourage loyalty, repeat visits, and increased spend per head
● Utilised CRM Microsoft Dynamics and Dot Mailer systems to develop customer insight and data
understanding to deliver targeted email marketing campaigns
● Support digital team with advert campaigns, including Facebook and Instagram advertising
● Created interesting and inspiring PR/ social content to promote racedays to a wider audience across the hub
● Managed the Jockey Club Cheltenham & South West Syndicate, regularly communicating with 200+
members using written and verbal communication channels
● Regularly tracked, measured, and analysed engagement activity and recommend targeted improvements
● Liaised with the region's media buying agencies to deliver effective media plans
● Handled the marketing budget for Exeter and Wincanton Racecourse, where all fixtures hit allocated
budget targets.
Pr, Social, Planning, Online, Feature, Sponsorship, Support, Pitching, Media buying, Content, Sales, Radio, Marketing, Management, C, Facebook, Instagram, Budget, Email marketing, CRM, Advertising, Content marketing, Social Media
2020 - 2020
freelance
Volunteer
Virtual Eventing.
Amid the Covid-19 pandemic, the sport of Eventing rallied to set up a fundraising platform in the form of a live-stream event - the first of its kind in the sport. In six weeks, a core team of six volunteers delivered the five-day
stream to the world. Fifty globe-trotting riders participated, and the event saw over £180,000 raised for the NHS and medical charities around the world.
● Managed all the media communications, including placing PR stories and writing regular news updates.
Earned coverage included Country Life, Horse & Hound, The Irish Field, and BBC News at 6pm.
● The key focus was on generating content ideas and planning social media posts, utalising influencers. In 6
weeks, the new platforms performed well; Instagram amassed 20,000 followers and Facebook 15,000
followers.
● The main Facebook event stream was watched by over 1.2 million people.
stream to the world. Fifty globe-trotting riders participated, and the event saw over £180,000 raised for the NHS and medical charities around the world.
● Managed all the media communications, including placing PR stories and writing regular news updates.
Earned coverage included Country Life, Horse & Hound, The Irish Field, and BBC News at 6pm.
● The key focus was on generating content ideas and planning social media posts, utalising influencers. In 6
weeks, the new platforms performed well; Instagram amassed 20,000 followers and Facebook 15,000
followers.
● The main Facebook event stream was watched by over 1.2 million people.
Social Media, Writing, Instagram, Fundraising, Facebook, Event, Pr, Sport, Content, Social, UP
2017 - 2018
job
Communications Manager
British Polo Day.
● Ran all guest logistics orchestrating event flow and overseeing global communications
● Nurtured client and partner relationships to help form catalysis for business development
● Produced continual planning and activity cycles leveraging media output in overseas countries such as
Beijing, New York, and India
● Managed philanthropic activities working with household names in the art and music industry
● Organised luxury gifting partnerships from idea to implementation
● Nurtured client and partner relationships to help form catalysis for business development
● Produced continual planning and activity cycles leveraging media output in overseas countries such as
Beijing, New York, and India
● Managed philanthropic activities working with household names in the art and music industry
● Organised luxury gifting partnerships from idea to implementation
Business development, Event, Implementation, Music, Development, Planning, Manager
2014 - 2017
job
Account Manager
JSC Communications.
● Executed day to day communications from helping to secure sponsors and facilitate branding to client
hospitality and event flow on the day
● Orchestrated PR strategy for clients including Investec and Paddy Power
● Managed and coordinated international press launches
hospitality and event flow on the day
● Orchestrated PR strategy for clients including Investec and Paddy Power
● Managed and coordinated international press launches
Branding, Writing, Account Manager, Event, Pr, Sales, Insurance, International, Power, LED, Manager
My education
2018
The Event Academy Kings College London
Unspecified, Marketing and Event Management
Unspecified, Marketing and Event Management
2011
-
2014
The Royal Agricultural University
BSc, International Equine & Business
BSc, International Equine & Business
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