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jobs
Joe Gallo Fakinos
,
Portsmouth, United Kingdom
Experience
Other titles
Skills
I'm offering
Markets
United Kingdom
Language
English
Fluently
My experience
2020 - ?
job
CRM/Audience Development Manager
Universal Music Group.
Extend reach by identifying relevant audiences based on behavioral signals using SQL and Google
BigQuery
• Create audience and campaign engagement dashboards in Google Data Studio to monitor territory
performance and identify markets that need audience development consultation
• Successfully increased reach by an average of 4000% for global priority artists such as Norah Jones, Lady
Gaga, Troye Sivan, Keith Urban, Katy Perry and more, achieving up to 45% open and 5% click rates
• Achieved 20% year on year growth through frequent best practice sessions with local markets, providing
insight into their current audiences, presenting case studies, and educating marketers on advanced
features available in our marketing broadcasting tools
• Successfully reduced cost per new subscriber to $1.5 by providing consultation with local markets on
how to use our known audience database to create custom and lookalike audiences for data acquisition
campaigns
• Acquired over 100k consumers in 2 months for 11 priority markets by working closely on international
and domestic artist campaigns, best practice and training sessions
• Liaise with local marketing and CRM teams to strategize ways to acquire, retain, and engage with consumers
BigQuery
• Create audience and campaign engagement dashboards in Google Data Studio to monitor territory
performance and identify markets that need audience development consultation
• Successfully increased reach by an average of 4000% for global priority artists such as Norah Jones, Lady
Gaga, Troye Sivan, Keith Urban, Katy Perry and more, achieving up to 45% open and 5% click rates
• Achieved 20% year on year growth through frequent best practice sessions with local markets, providing
insight into their current audiences, presenting case studies, and educating marketers on advanced
features available in our marketing broadcasting tools
• Successfully reduced cost per new subscriber to $1.5 by providing consultation with local markets on
how to use our known audience database to create custom and lookalike audiences for data acquisition
campaigns
• Acquired over 100k consumers in 2 months for 11 priority markets by working closely on international
and domestic artist campaigns, best practice and training sessions
• Liaise with local marketing and CRM teams to strategize ways to acquire, retain, and engage with consumers
Marketing, Sql, CRM, Training, Database, Google Data studio, Growth, Presenting, Development, International, Google, Campaign, Manager, UP
My education
University of Portsmouth
Bachelors, Marketing
Bachelors, Marketing
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