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Sophia Lawton
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Markets
United Kingdom
Language
English
Fluently
My experience
2020 - ?
freelance
PROJECT LEAD & CREATIVE CONSULTANT
BILL & MELINDA GATES FOUNDATION.
I was hired by the foundation to lead two projects around the 2020 Tokyo Olympics and Dubai Expo. COVID-19
meant that a few months into my role they were postponed, so I pivoted to working as a consultant across a
range of strategic communications initiatives focused on global health and gender equality. This has included:
• Developing and launching a white label campaign to encourage public support for a multilateral COVID-19
response.
• Building multi-channel communication plans (across paid, owned, and earned) and adapting our digital
content strategy in the context of COVID-19 misinformation.
• Project managing with multiple stakeholders the communications plan for the foundation's pandemic
response and global resource mobilization efforts.
• Piloting both regional virtual events for emerging leaders and an influencer engagement strategy to amplify
the 2020 Goalkeepers report & campaign.
meant that a few months into my role they were postponed, so I pivoted to working as a consultant across a
range of strategic communications initiatives focused on global health and gender equality. This has included:
• Developing and launching a white label campaign to encourage public support for a multilateral COVID-19
response.
• Building multi-channel communication plans (across paid, owned, and earned) and adapting our digital
content strategy in the context of COVID-19 misinformation.
• Project managing with multiple stakeholders the communications plan for the foundation's pandemic
response and global resource mobilization efforts.
• Piloting both regional virtual events for emerging leaders and an influencer engagement strategy to amplify
the 2020 Goalkeepers report & campaign.
Creative consultant, Content, Support, Content strategy, Health, Campaign
2018 - 2020
job
COMMUNICATIONS MANAGER
PROJECT EVERYONE.
Project Everyone is a not-for-profit creative agency devised by Richard Curtis, filmmaker and founder of Comic
Relief, to put the power of great communications behind the UN's Sustainable Development Goals. As part of a small team I worked on a range of projects:
• Goalkeepers:
o In 2018, developed communications & content plan across paid, owned, and earned with a focus on growing the brand, building the community, and defining what it means to be a "Goalkeeper".
o In 2019, created and delivered an "extended" Goalkeepers experience for emerging leaders and
activists to connect & develop real impact together for the Goals.
• Global Goals 2020 Campaign:
o Designed workshop & creative sprints to agree objectives, develop the strategy, and consider
creative ideas for the campaign across channels and partners.
o Developed a framework for how the engaged public, the private sector, and our partners could each
take action for the Goals as part of the campaign.
• Produced the event Making the case for a Global Health: A conversation with Bill Gates for the Gates
foundation to inspire NGOs in the UK to push for action on global health.
• Writing articles and preparing speeches for Richard Curtis to include strategic messaging on the Goals. Also oversaw the content for the Global Goals website.
Relief, to put the power of great communications behind the UN's Sustainable Development Goals. As part of a small team I worked on a range of projects:
• Goalkeepers:
o In 2018, developed communications & content plan across paid, owned, and earned with a focus on growing the brand, building the community, and defining what it means to be a "Goalkeeper".
o In 2019, created and delivered an "extended" Goalkeepers experience for emerging leaders and
activists to connect & develop real impact together for the Goals.
• Global Goals 2020 Campaign:
o Designed workshop & creative sprints to agree objectives, develop the strategy, and consider
creative ideas for the campaign across channels and partners.
o Developed a framework for how the engaged public, the private sector, and our partners could each
take action for the Goals as part of the campaign.
• Produced the event Making the case for a Global Health: A conversation with Bill Gates for the Gates
foundation to inspire NGOs in the UK to push for action on global health.
• Writing articles and preparing speeches for Richard Curtis to include strategic messaging on the Goals. Also oversaw the content for the Global Goals website.
Writing, Event, Website, Content, It, Community, Health, Development, Power, Campaign, Workshop, Framework, Manager, Founder
2015 - 2017
job
MARKETING COMMUNICATIONS MANAGER - SURFACE AND OFFICE CONSUMER
MICROSOFT.
I managed the marketing strategy for the year, driving innovative campaigns that delivered tangible commercial
impact. My role was to plan, implement, and analyse brand strategy, communications, and impact across
channels for the consumer brands Surface and Office in the UK. This included working on both multi-million-dollar
ATL campaigns as well as local projects on scrappy budgets.
My day to day ranged from developing creative brand partnerships and activations, pitching for budget, directing
original content creation, optimizing strategic digital plans, and analysing metrics to draw consumer insights.
Some selected projects:
• D&AD Surface Partnership: As part of my work identifying new strategic brand partnerships to grow the brand with new audiences, initiated relationship with D&AD, negotiated partnership, and executed
experiential at their festival.
• International Women's Day: Led local v-team to roll out Microsoft's International Women's Day content in the UK.
• Futureproof yourself: Led campaign across Surface, Windows, and Office targeted at young students to help them prepare for jobs that will exist in the future. Identified the jobs of the future through research
partnership and worked with ten influencers to brings those jobs to life on film.
• Launched Office 2016 in the UK; managed the marketing strategy for Office across consumer and small
medium business in the UK to have an aligned product launch.
impact. My role was to plan, implement, and analyse brand strategy, communications, and impact across
channels for the consumer brands Surface and Office in the UK. This included working on both multi-million-dollar
ATL campaigns as well as local projects on scrappy budgets.
My day to day ranged from developing creative brand partnerships and activations, pitching for budget, directing
original content creation, optimizing strategic digital plans, and analysing metrics to draw consumer insights.
Some selected projects:
• D&AD Surface Partnership: As part of my work identifying new strategic brand partnerships to grow the brand with new audiences, initiated relationship with D&AD, negotiated partnership, and executed
experiential at their festival.
• International Women's Day: Led local v-team to roll out Microsoft's International Women's Day content in the UK.
• Futureproof yourself: Led campaign across Surface, Windows, and Office targeted at young students to help them prepare for jobs that will exist in the future. Identified the jobs of the future through research
partnership and worked with ten influencers to brings those jobs to life on film.
• Launched Office 2016 in the UK; managed the marketing strategy for Office across consumer and small
medium business in the UK to have an aligned product launch.
Content, Manager, LED, That you, Campaign, International, Office, Festival, Pitching, Marketing, Windows, Movie, SoMe, Research, Budget, Content creation, MArketing Strategy
My education
UNIVERSITY OF EXETER
Bachelors, English Literature
Bachelors, English Literature
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