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jobs
Freelance Creative Copywriter
Jennifer Cruickshank
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
I'm a London-based freelance copywriter with several years of experience in various writing roles.
A seasoned product describer, blog writer, brand identity builder, tone of voice virtuoso, strapline nailer and SEO whiz, I've worked alongside large companies and spirited start-ups alike.
A seasoned product describer, blog writer, brand identity builder, tone of voice virtuoso, strapline nailer and SEO whiz, I've worked alongside large companies and spirited start-ups alike.
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2020 - 2020
freelance
Freelance Copywriter
Naked Ideas.
I was hired by the branding agency, Naked Ideas, to work with their portfolio of clients on a range of copywriting projects.
Copywriting, Branding, Copywriter
2020 - 2020
freelance
Freelance Copywriter
Kapten.
Having previously worked with Kapten's Head of Marketing, I was hired to produce a set of tone of voice guidelines that embodied the cheeky and spirited personality of the brand. These were circulated company-wide, to ensure consistency across all platforms.
I also worked closely with the marketing team to create social media content, advertising content, and a series of campaigns promoting their new electric class of vehicles.
I also worked closely with the marketing team to create social media content, advertising content, and a series of campaigns promoting their new electric class of vehicles.
Marketing, Social Media, Advertising, Copywriter, Content, Social
2019 - 2020
freelance
Freelance Copywriter
Ola.
In preparation for their London launch, I produced advertising campaigns, marketing materials, website copy, social media copy and external comms for the global ride-hailing app, Ola.
Campaigns I worked on were visible at several high profile locations, including Westfield White City, Wembley Arena and Leicester Square.
Campaigns I worked on were visible at several high profile locations, including Westfield White City, Wembley Arena and Leicester Square.
Marketing, Social Media, Advertising, Copywriter, Website, App, Social
2019 - 2019
freelance
Freelance Copywriter
Garmin.
I worked with Garmin over several months to produce engaging and informative product descriptions for a variety of items, including sports watches, endurance watches and GPS navigators.
Copywriter, GPS
2019 - 2019
freelance
Freelance Copywriter
DLX.
Outdoor/activewear brand DLX hired me to produce product descriptions, SEO content, website content, and comprehensive tone of voice guidelines. These guidelines were distributed company-wide, to ensure consistency across all elements of the business in all future external communications.
Seo, Copywriter, Website, Content, ME
2019 - 2019
freelance
Freelance Copywriter
Trespass.
Whilst working with international sportswear brand Trespass, I produced SEO content, website content, and product descriptions for the company's S/S'19 range. I also worked on product descriptions and SEO content for their range of dog products, under the 'Trespaws' brand.
Seo, Copywriter, Website, Content, International, Sportswear
2015 - 2015
job
Staff Writer
The Chelsea Magazine Company.
I created original content for the company's portfolio of 15 magazines, with articles published in Discover Britain Magazine, The English Home, and The English Garden.
Content
2015 - 2015
freelance
Freelance Writer
Bauer Media.
As a freelance writer, I wrote several articles which were published in Total TV Guide and TV Choice magazines.
TV, Guide
2015 - 2015
job
Staff Writer & Blogger
G1 Group.
I created blog content and e-newsletters for a portfolio of 50 hospitality and leisure venues, reaching over 414,000 people.
Blogger, Content, Blog
2008 - 2009
job
Junior Copywriter
Barkers Advertising Agency.
I undertook copywriting assignments for two regional offices, with published advertorials in The Scottish Sun, The Herald and The Scotsman newspapers.
Copywriting, Copywriter, Advertorials
2007 - 2007
internship
Journalism Intern
BBC.
After submitting a written essay on BBC 1's 'The Alan Johnston Story, ' I was invited to intern at BBC Scotland. I completed ad-hoc assignments for the newsroom and helped generate content ideas for BBC Bitesize.
Content, Internal
My education
2009
-
2013
THE UNIVERSITY OF GLASGOW
Theatre Studies AND English Literature Degree, N/a
Theatre Studies AND English Literature Degree, N/a
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