Peter Verasin , Falls Church, United States

My name is Peter Verasin, husband to a great wife and dad to 3 wonderful kids. I have 14+ years of experience in advertising operations with extensive experience in digital media production, ad trafficking, and quality assurance.

The most important aspect of my job is managing client expectations, from campaign start to finish. I believe that good and honest communication is the key to success, both internally & externally, and I've been told that my attention to detail and concise delivery of information is critical to the success of an advertising campaign.

An example of this success was working with a client on a new type of ad unit (wallpaper ad). Ensuring the client and sales team had the correct ad specifications & understanding of how it works, and proactively doing quality assurance prior to the launch date helped lead to an on-time start and completion of the ad campaign! Also, this led to a new product for our sales team to present to new clients.

My experience in both the technical and management aspects of ad operations gives me the ability to understand a campaign from inside and out.