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jobs
Kim Chi Tran
,
Coventry, United Kingdom
Experience
Other titles
Skills
I'm offering
Markets
United Kingdom
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Language
English
Fluently
My experience
2020 - 2020
internship
MBA Internship
Olam International.
Estimated profit margin for Olam to sell pasta to Amazon UK. Price is estimated from market research,
benchmarking of UK supermarkets, data from Amazon. Cost is estimated for outsourcing and logistic fees.
• Developed logistic routes for Olam to deliver cashews and almonds to Amazon in the most profitable way.
• Developed marketing materials for Olam to advertise its products on Amazon UK.
benchmarking of UK supermarkets, data from Amazon. Cost is estimated for outsourcing and logistic fees.
• Developed logistic routes for Olam to deliver cashews and almonds to Amazon in the most profitable way.
• Developed marketing materials for Olam to advertise its products on Amazon UK.
Marketing, Market research, Research, Outsourcing, Amazon, Internship
2017 - 2019
freelance
In Country Analyst (Freelancer)
Euromonitor International.
Investigated Vietnam market with different research methods: desk research, trade interviews (~17
interviews/project, ~500 in-depth interviews in 2.5 years), store checks and report building (ppt, excel, word).
• Audited present and future data from various resources, at category and sub-sub-category level.
• Answered all questions from clients with data provision, achieving good satisfaction for the insight reports.
• Outstanding project: In-depth research on the market of Vietnamese students studying overseas, helping a
Singapore university increase number of Vietnamese students through changing customers' approach
strategy and partnering with right local schools in Vietnam.
interviews/project, ~500 in-depth interviews in 2.5 years), store checks and report building (ppt, excel, word).
• Audited present and future data from various resources, at category and sub-sub-category level.
• Answered all questions from clients with data provision, achieving good satisfaction for the insight reports.
• Outstanding project: In-depth research on the market of Vietnamese students studying overseas, helping a
Singapore university increase number of Vietnamese students through changing customers' approach
strategy and partnering with right local schools in Vietnam.
Excel, Research, Word, Desk research, Analyst, PPT
2019 - 2019
job
Social Business Analyst
Capgemini.
Full time based at client site (Unilever Vietnam), focusing on Home Care and Beauty and Personal Care.
• Extracted data from social medias (Instagram, Twitter, Facebook, Forum), systematized it into consumer
insights and presented new product ideas, future marketing strategies to Unilever.
• Tools: Brandwatch (data mining), Dataiku (data management and data analysis), Passport from Euromonitor
(market macro indicators and company share), Kantar and Mintel (household's consumption behaviors).
• Helped Unilever reduce 15%-20% cost compared with traditional research; 2/5 business ideas were
converted into real business plans by Unilever.
• Outstanding project: In-depth analysis on dishwasher detergent with detailed insight on consumer's trigger
and barriers, reaffirming Unilever's decision in bringing the first ever dishwasher detergent into Vietnam.
• Extracted data from social medias (Instagram, Twitter, Facebook, Forum), systematized it into consumer
insights and presented new product ideas, future marketing strategies to Unilever.
• Tools: Brandwatch (data mining), Dataiku (data management and data analysis), Passport from Euromonitor
(market macro indicators and company share), Kantar and Mintel (household's consumption behaviors).
• Helped Unilever reduce 15%-20% cost compared with traditional research; 2/5 business ideas were
converted into real business plans by Unilever.
• Outstanding project: In-depth analysis on dishwasher detergent with detailed insight on consumer's trigger
and barriers, reaffirming Unilever's decision in bringing the first ever dishwasher detergent into Vietnam.
Marketing, Data Analysis, Research, Data mining, Instagram, Data management, Facebook, Management, Twitter, It, Analyst, Social Business, Social
2016 - 2019
freelance
Senior Consultant, Hebronstar Strategy Consultant, Vietnam
unknown.
Korean strategy consulting firm, helping Korean companies invest in Southeast Asian markets.
• Joined Hebronstar since March 2016 as a Research Analyst, promoted to be Business Analyst in Jan 2017,
Associate Consultant in Jan 2018 and Senior Consultant from Jun 2018.
• Developed and improved company proposals, contributing to the contract approvals from clients.
• Interviewed clients and stakeholders (government agencies, local partners in Vietnam) to consolidate in-
depth market studies for niche markets; helped >35 Korean investors expanded businesses successfully.
• Supervised 2-3 analysts/project, managed expectations from clients/Korean managers and capabilities from members. Together with the team, achieved 8% project volume growth due to quality improvement.
• Data output: market attractiveness analysis (market size, market share, supply chain cost, product performance), expected cost for selected modes of market entry strategies, legal compliance cost.
• Joined Hebronstar since March 2016 as a Research Analyst, promoted to be Business Analyst in Jan 2017,
Associate Consultant in Jan 2018 and Senior Consultant from Jun 2018.
• Developed and improved company proposals, contributing to the contract approvals from clients.
• Interviewed clients and stakeholders (government agencies, local partners in Vietnam) to consolidate in-
depth market studies for niche markets; helped >35 Korean investors expanded businesses successfully.
• Supervised 2-3 analysts/project, managed expectations from clients/Korean managers and capabilities from members. Together with the team, achieved 8% project volume growth due to quality improvement.
• Data output: market attractiveness analysis (market size, market share, supply chain cost, product performance), expected cost for selected modes of market entry strategies, legal compliance cost.
Research, Consulting, Compliance, Growth, Analyst, Market entry, Strategy Consulting
My education
Warwick Business School
MBA, N/a
MBA, N/a
Foreign Trade University
Bachelors, External Economics
Bachelors, External Economics
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