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Senior Product designer
Maria Picazo
,
Cambridge, United Kingdom
Experience
Other titles
Skills
I'm offering
As a Lead Designer or Senior Product Designer, the visual aspect compliments the core functionality of the product and what users need. Users might have the ideas but they don’t know which tool will improve their lives. I need to understand where the product is going to help them and what it will look like.
The product needs to help them in their work or daily life otherwise it won’t be useful especially if they have to follow too many steps. You want to avoid unnecessary friction!
I am at my best when combining my creative skills with a strategic vision to make complex problems simple.
Having worked in many different industries from beauty products to fashion, FMCG, finance and logistics I have had to solve many different problems that are all interlinked. When no-one knows what to do I can come up with creative solutions based on my varied experience.
My communication skills and passion for design are the drivers when managing a team of designers to strive for creativity and innovation as well as managing the team strategy.
The product needs to help them in their work or daily life otherwise it won’t be useful especially if they have to follow too many steps. You want to avoid unnecessary friction!
I am at my best when combining my creative skills with a strategic vision to make complex problems simple.
Having worked in many different industries from beauty products to fashion, FMCG, finance and logistics I have had to solve many different problems that are all interlinked. When no-one knows what to do I can come up with creative solutions based on my varied experience.
My communication skills and passion for design are the drivers when managing a team of designers to strive for creativity and innovation as well as managing the team strategy.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Ready for
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - ?
job
Lead product designer
Prowler.io.
Well rounded designer
Prowler.io (AI decision-making app for supply chain)
• Highly creative and innovative
• Defined and created a scalable product in the market. The outcome of my
design research led to creating a system that predicts volume demand and • Visualising concepts to promote
propose the optimal allocation of resources, a demand and supply plan tool. brainstorming
It helps people make faster decisions with accurate information about costs. • Simplify complex problems
• I identify user needs by researching with clients and potential users. I
understand how important is to create a flexible product which lets people • Enterpreneur mindset
incorporate last-minute information to enrich the proposed recommendations
• Good collaborator with diverse
and facilitates the collaboration between teams as one truth of information.
groups
• I work with data scientists and internal researchers to understand which
technical capabilities are feasible to expand the product. Such as what-if
scenarios which optimise different trade-offs.
• I conduct usability testing after creating high fidelity prototypes to validate EDUCATION
the current user workflows.
• Together with product managers and engineers, I prioritise the product
Prowler.io (AI decision-making app for supply chain)
• Highly creative and innovative
• Defined and created a scalable product in the market. The outcome of my
design research led to creating a system that predicts volume demand and • Visualising concepts to promote
propose the optimal allocation of resources, a demand and supply plan tool. brainstorming
It helps people make faster decisions with accurate information about costs. • Simplify complex problems
• I identify user needs by researching with clients and potential users. I
understand how important is to create a flexible product which lets people • Enterpreneur mindset
incorporate last-minute information to enrich the proposed recommendations
• Good collaborator with diverse
and facilitates the collaboration between teams as one truth of information.
groups
• I work with data scientists and internal researchers to understand which
technical capabilities are feasible to expand the product. Such as what-if
scenarios which optimise different trade-offs.
• I conduct usability testing after creating high fidelity prototypes to validate EDUCATION
the current user workflows.
• Together with product managers and engineers, I prioritise the product
Design, Research, Usability, It, Usability & UX, Testing, Ai, Brainstorming, App, LED
2016 - 2018
job
Senior Product designer
Cambridge University Press.
UX course by Webcredible, 2017
Cambridge University Press (publisher) • The UX Crunch - Fintecth
• Created interactive teaching products in conjunction with the editorial team • The UX Crunch - Designing for
based on research which identified the need for creating engaging content Change
and release pressure from teachers.
• Publishing design of English Language Courses that range from Primary • The UX Crunch - Design thinking
students to Secondary students. My goal was to create innovative visual
languages for the students to learn and enjoy at the same time. The design
needed to connect with the students and keep them engaged.
Cambridge University Press (publisher) • The UX Crunch - Fintecth
• Created interactive teaching products in conjunction with the editorial team • The UX Crunch - Designing for
based on research which identified the need for creating engaging content Change
and release pressure from teachers.
• Publishing design of English Language Courses that range from Primary • The UX Crunch - Design thinking
students to Secondary students. My goal was to create innovative visual
languages for the students to learn and enjoy at the same time. The design
needed to connect with the students and keep them engaged.
Design, Research, UX, Design thinking, Teaching, Content
2014 - 2015
job
Art director
unknown.
Bearwood (fashion retailer)
• Designed and launched the new responsive website which improved Google ranking
from 10 to 2 and increased lead generation by 40%.
• Defined the communication strategy development with the comms agency to achieve an
increase of market awareness by 60%.
• Created the new corporate image to support the comms strategy. Art direction for
photography and marketing campaigns.
• Designed and launched the new responsive website which improved Google ranking
from 10 to 2 and increased lead generation by 40%.
• Defined the communication strategy development with the comms agency to achieve an
increase of market awareness by 60%.
• Created the new corporate image to support the comms strategy. Art direction for
photography and marketing campaigns.
Marketing, Art Direction, Photography, Fashion, Website, Art director, Support, Strategy development, Development, Direction, Google, Responsive
2013 - 2014
job
Digital graphic designer
unknown.
Uno de 50 (jewellery retailer)
• Assisted the ecommerce manager to launch the new ecommerce responsive website
which translated into a 70% increase in sales over one year period.
• Defined the architecture of the new website and worked on the UX/UI of the homepage,
product and payment pages. A/B user testing.
• Designed and collaborated in the definition of marketing campaigns and landing pages.
• Art direction for photography (adds, still life and product shots for press and e-shop).
Reinforcing the coherence of the brand in all channels.
• Assisted the ecommerce manager to launch the new ecommerce responsive website
which translated into a 70% increase in sales over one year period.
• Defined the architecture of the new website and worked on the UX/UI of the homepage,
product and payment pages. A/B user testing.
• Designed and collaborated in the definition of marketing campaigns and landing pages.
• Art direction for photography (adds, still life and product shots for press and e-shop).
Reinforcing the coherence of the brand in all channels.
Marketing, Art Direction, Ecommerce, UX, User testing, UI, Photography, Sales, Architecture, Website, Landing pages, Testing, Direction, Responsive, Manager
2012 - 2013
job
Digital art director
Comunica+A (advertising agency).
Digital art direction for clients such as Lancia, Lidl, La Caixa (banking) and El Corte Ingles
(retailing).
• Worked as an art director focused on creating digital campaigns, ecommerce websites
and mobile apps to maximise revenue and deliver the best user experience.
(retailing).
• Worked as an art director focused on creating digital campaigns, ecommerce websites
and mobile apps to maximise revenue and deliver the best user experience.
User Experience, Art Direction, Ecommerce, Websites, Banking, Art director, Digital art direction, Apps, Direction
2011 - 2012
job
Senior visual designer
unknown.
Evora Marketing (graphic design agency)
• Visual and interaction design for clients such as L'Oreal and Narciso Rodriguez.
• Created valuable workflows and user journeys for websites, created innovative and engaging visual solutions for branding and publishing projects.
• Visual and interaction design for clients such as L'Oreal and Narciso Rodriguez.
• Created valuable workflows and user journeys for websites, created innovative and engaging visual solutions for branding and publishing projects.
Marketing, Design, Branding, Graphic design, Websites, Interaction design
2009 - 2011
job
Graphic designer
Studio UVE (graphic design agency).
• Art direction and graphic design for Nespresso, Unilever and Gallina Blanca.
• Design for microsites, branding and publishing projects.
• Design for microsites, branding and publishing projects.
Design, Branding, Art Direction, Graphic design, Direction
2008 - 2009
internship
Graphic design internship
Studio Ruiz + Company (creative boutique).
• Development of the creative process: from the idea's conceptualisation to the preparation of the final artwork.
• Branding design for the Opera House in Barcelona, print advertisements for Cooked
(fashion brand), movie poster designs and brainstorming for advertisement campaigns.
• Branding design for the Opera House in Barcelona, print advertisements for Cooked
(fashion brand), movie poster designs and brainstorming for advertisement campaigns.
Design, Branding, Graphic design, Fashion, Print, Artwork, Poster, Development, Brainstorming, Internship
2003 - 2003
job
UX/UI designer
Loughborough University.
advertisement. Ramon Llull
Featurespace (fraud and risk management app based on AI) University, Barcelona
• My passion for understanding people's needs led me to conduct user 2003 Leonardo Da Vinci
research to better understand our users. I identified two primary personas, Marketing scholarship.
one more technical than the other. Loughborough University.
• To make the product accessible to the less technical user I designed
Featurespace (fraud and risk management app based on AI) University, Barcelona
• My passion for understanding people's needs led me to conduct user 2003 Leonardo Da Vinci
research to better understand our users. I identified two primary personas, Marketing scholarship.
one more technical than the other. Loughborough University.
• To make the product accessible to the less technical user I designed
Marketing, Research, UX, UI, Risk Management, Management, Less, Ai, App, ME, LED
My education
2011
University of Southampton
Masters, Art Direction
Masters, Art Direction
2007
-
2009
Bau School
Bachelors, Graphic Design
Bachelors, Graphic Design
1998
-
2002
Pompeu Fabra University
Bachelors, Business Administration
Bachelors, Business Administration
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