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Experienced Sales Director offering Consultancy Work
Jeremy Garnett
,
Worcester, United Kingdom
Experience
Other titles
Skills
I'm offering
• Experienced C-level Sales Executive with a proven history of delivering profitable business in competitive markets and the ability to develop and implement effective sales strategies that achieve short and long-term business goals, facilitating sustainable growth and expansion into new business sectors. Always promotes a robust and effective approach that meets customer needs and wins business with new and existing clients. • Has a demonstrable record of meeting and exceeding financial targets, even in competitive markets or during challenging economic times. Will always strive to be the best, and will always lead from the front to get the job done. • Possesses an excellent record of transforming struggling enterprises to allow them to meet current and future business needs and meet customers' high expectations. Has a proven ability to turn around underperforming teams and regions by implementing robust processes and standards, recruiting and retaining top performers, and leading by example. • An award-winning 'inspirational' team leader as well as a team player. Utilises a hands-on approach to manage, motivate and inspire a diverse workforce to meet individual targets and contribute towards team success, building commitment and loyalty amongst peer groups. Enjoys developing a strong and effective team, and has an excellent history of identifying and promoting talent. • Excellent communication skills. Able to quickly build strong relationships with clients, colleagues and partners to promote a positive working environment where all parties are able to achieve their goals. • Possesses a flexible approach, being both proactive and reactive as the situation demands. Willing and able to travel as required, including internationally.
Markets
United Kingdom
Links for more
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Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2020 - ?
job
Sales Director
Lead Forensics Ltd.
• Brought into recruit, build, nurture and develop a brand new Mid Market sales team and SDR Team based in the Bristol office. In addition, recruiting 'remote workers' who were specialists in their digital marketing field.
• Managed the Sales Managers responsible for the SME and Enterprise teams.
• Regular coaching and training of the sales process from start to finish for the team.
• Daily customer Discovery Demonstrations and Results meetings alongside the sales team.
• Achieved Targets, CAC, KPI's in each month alongside managing P&L for the office.
April 2020 - June 2020 Made redundant due to Covid -19
• Managed the Sales Managers responsible for the SME and Enterprise teams.
• Regular coaching and training of the sales process from start to finish for the team.
• Daily customer Discovery Demonstrations and Results meetings alongside the sales team.
• Achieved Targets, CAC, KPI's in each month alongside managing P&L for the office.
April 2020 - June 2020 Made redundant due to Covid -19
Digital Marketing, Marketing, Coaching, Training, Sales, Sales Director, KPI, Office, Enterprise
2019 - 2020
job
Sales Director
Landmark Information Group.
• Managing the National field sales team across 4 businesses (Environmental / Mapping / Legal / Argyll) to build a structured foundation for the growth of existing customers and new clients through an effective value proposition.
• Managing the National Training team to ensure the Sales teams were supported effectively both F2F and via webinars & skype inhouse training.
• Introduced, and built a Telesales team to focus on outbound and inbound activity supported by various campaigns through an effective tele-marketing and campaign strategy.
• Managing the National Training team to ensure the Sales teams were supported effectively both F2F and via webinars & skype inhouse training.
• Introduced, and built a Telesales team to focus on outbound and inbound activity supported by various campaigns through an effective tele-marketing and campaign strategy.
Marketing, Training, Sales, Growth, Sales Director, Campaign
2018 - 2019
job
Commercial Director
TTC Group (UK) Ltd.
• Actively recruited to a new role with a leading road safety and motoring standards company, tasked with developing a brand new division to access new revenue streams. The new operation is targeting corporate markets to complement the company's existing work with law enforcement agencies, offering clients a range of services including driver risk management, fleet driver training, cost reduction methods and compliance checks.
• Conducted a detailed market analysis to fully explore opportunities with potential clients across the UK. Utilised that information to formulate and implement a coherent business plan with short and long term growth targets.
• Coordinated the recruitment of all personnel to support the growth of the new business, including both front line sales people as well as business support. Sourced staff from within existing Group operations as well as new hires.
• Introduced Business Development Managers (BDMs) to oversee all sales operations, allowing them to focus on winning profitable and sustainable business, working to competitive financial targets and KPIs.
• Implemented two new call centre operations to sell the product portfolio to new and existing clients as well as making appointments with major prospects for the BDM team. Actively recruited and line managed a new Contact Centre Manager to oversee both operations.
• Introduced a new CRM system that was capable of meeting the rapidly expanding needs of the new operation, allowing more effective customer communication and data management.
• Acquired completely new data set and instigated broadcast data campaigns via CRM and the Mitel telephony system. This included implementing and enforcing GDPR.
• Built a new marketing team to meet the evolving needs of the business as it enters new markets. Actively recruited and line managed a new Digital Marketing Manager to lead the team.
• Conducted a detailed market analysis to fully explore opportunities with potential clients across the UK. Utilised that information to formulate and implement a coherent business plan with short and long term growth targets.
• Coordinated the recruitment of all personnel to support the growth of the new business, including both front line sales people as well as business support. Sourced staff from within existing Group operations as well as new hires.
• Introduced Business Development Managers (BDMs) to oversee all sales operations, allowing them to focus on winning profitable and sustainable business, working to competitive financial targets and KPIs.
• Implemented two new call centre operations to sell the product portfolio to new and existing clients as well as making appointments with major prospects for the BDM team. Actively recruited and line managed a new Contact Centre Manager to oversee both operations.
• Introduced a new CRM system that was capable of meeting the rapidly expanding needs of the new operation, allowing more effective customer communication and data management.
• Acquired completely new data set and instigated broadcast data campaigns via CRM and the Mitel telephony system. This included implementing and enforcing GDPR.
• Built a new marketing team to meet the evolving needs of the business as it enters new markets. Actively recruited and line managed a new Digital Marketing Manager to lead the team.
Sales, Manager, Winning, Development, Safety, Support, Growth, It, Compliance, Recruitment, Digital Marketing, Management, GDpr, Risk Management, Data management, Training, Operations, CRM, Business development, Marketing
2014 - 2018
job
Sales Director
Citation Ltd.
• Worked for a specialist provider of HR, employment law and health & safety support services to SMEs. Tasked with managing national sales strategy to maximise growth opportunities and deliver on competitive financial targets.
• Coordinated all sales activities across the country, developing and executing business strategies aiming to generate profitable and sustainable revenue streams.
• Managed a team of 22 BDMs working on a regional basis across the UK. Worked closely with the team to enable them to develop new business as well as effectively account managing existing clients to maximise revenue from each source.
• Constantly reviewed product portfolio, updating and adding products to meet customer demand and increase average customer spend. This included leading on the acquisition of new business to supplement our offering with new services, such as portable appliance testing (PAT) and fire risk assessment.
• Cross sold new products to existing clients and vice versa, aiming to increase number of total accounts as well as average customer spend.
• Jointly managed the contact centre housing 65 telephone operatives responsible for handling all inbound and outbound sales and customer service activities. Established KPIs and monitored performance to ensure that all clients received a high level of service at all times.
Achievements:
• Played a key role in enabling the business to grow and expand operations into new markets. In 2013 the company was valued at £28m and was subsequently purchased for £189m by Hg Capital in 2016, and is presently on target to achieve a £500m valuation by 2020.
• Increased revenue from £16.5m in 2013 to £32.5m in 2017, and also increased total number of accounts from 1,260 to 2,200 over the same period. Achieved 93% account retention by providing a high level of customer service, responding effectively to customer feedback and cross selling diverse products across our portfolio.
• Coordinated all sales activities across the country, developing and executing business strategies aiming to generate profitable and sustainable revenue streams.
• Managed a team of 22 BDMs working on a regional basis across the UK. Worked closely with the team to enable them to develop new business as well as effectively account managing existing clients to maximise revenue from each source.
• Constantly reviewed product portfolio, updating and adding products to meet customer demand and increase average customer spend. This included leading on the acquisition of new business to supplement our offering with new services, such as portable appliance testing (PAT) and fire risk assessment.
• Cross sold new products to existing clients and vice versa, aiming to increase number of total accounts as well as average customer spend.
• Jointly managed the contact centre housing 65 telephone operatives responsible for handling all inbound and outbound sales and customer service activities. Established KPIs and monitored performance to ensure that all clients received a high level of service at all times.
Achievements:
• Played a key role in enabling the business to grow and expand operations into new markets. In 2013 the company was valued at £28m and was subsequently purchased for £189m by Hg Capital in 2016, and is presently on target to achieve a £500m valuation by 2020.
• Increased revenue from £16.5m in 2013 to £32.5m in 2017, and also increased total number of accounts from 1,260 to 2,200 over the same period. Achieved 93% account retention by providing a high level of customer service, responding effectively to customer feedback and cross selling diverse products across our portfolio.
Operations, Customer service, Sales, Service, Growth, Support, Safety, Assessment, Sales Director, Retention, Health, Testing
2013 - 2014
job
Regional Sales Manager
Canon Europe Ltd.
Midlands / South West
• Worked with a leading supplier of imaging and optical products including cameras, photocopiers and printers. Responsible for managing all sales activities for IT hardware and software solutions for commercial and public sector clients across the Midlands and South West regions, working to competitive performance and financial targets.
• Managed a team of 15 BDMs throughout the region. Provided guidance and support to the team to enable them to operate effectively and meet personal targets.
• Played a key role in all tender and procurement activities. Analysed all documentation to fully understand client requirements and deliver competitive tenders that were capable of winning profitable and sustainable business.
• Reviewed and updated sales process at a local and national level. Recognised by peers across the company as a sales process champion.
Achievements:
• Was top Regional Sales Manager in the country for first half of 2014, delivering a turnover of £2.76m (138% against target).
• Worked with a leading supplier of imaging and optical products including cameras, photocopiers and printers. Responsible for managing all sales activities for IT hardware and software solutions for commercial and public sector clients across the Midlands and South West regions, working to competitive performance and financial targets.
• Managed a team of 15 BDMs throughout the region. Provided guidance and support to the team to enable them to operate effectively and meet personal targets.
• Played a key role in all tender and procurement activities. Analysed all documentation to fully understand client requirements and deliver competitive tenders that were capable of winning profitable and sustainable business.
• Reviewed and updated sales process at a local and national level. Recognised by peers across the company as a sales process champion.
Achievements:
• Was top Regional Sales Manager in the country for first half of 2014, delivering a turnover of £2.76m (138% against target).
Procurement, Sales, Printers, It, Support, Hardware, Public sector, Software, Winning, Manager
2010 - 2013
job
Regional Sales Director
Midlands / Cheshire / Staffordshire.
• Worked for a leading provider of digital marketing solutions to SMEs, tasked with managing the company's largest territory, with direct responsibility for six Sales Managers and 56 Sales Consultants. Region had previously been underperforming so was appointed to this role to boost performance and achieve competitive financial targets.
• Reviewed existing structures and processes. Subsequently implemented a series of new sales strategies and initiatives to change business practices and motivate the team to improve performance and achieve individual and team goals.
• Recruited new personnel to supplement the existing sales team. Constantly reviewed the performance of individual sales team members to better understand their strengths and weaknesses, setting individual KPIs and sales targets. Managed a coaching and mentoring programme to maximise sales skills and product knowledge to allow each individual to improve performance and achieve targets.
• Oversaw significant change management as the company introduced a series of new products to compete effectively in a rapidly evolving market.
• Developed effective relationships with colleagues at all levels to cross sell into other markets and territories, allowing all regions to maximise revenue and achieve competitive targets.
Achievements:
• Quickly transformed the region, achieving/exceeding all metrics and financial targets. In 2009-10 the region had been the worst performing of all regions across the country. In 2010-11 it improved to third place, then second place in 2011-12 and was recognised as the top-performing region in 2012-13 (out of 18). Achieved turnover of £28.9m in 2012-13 (101% against target).
• Received 'Inspirational Leader' National Gold Award for 2010 and 2012 (Yell/Hibu have hundreds of managers across the UK in all different departments).
• Reviewed existing structures and processes. Subsequently implemented a series of new sales strategies and initiatives to change business practices and motivate the team to improve performance and achieve individual and team goals.
• Recruited new personnel to supplement the existing sales team. Constantly reviewed the performance of individual sales team members to better understand their strengths and weaknesses, setting individual KPIs and sales targets. Managed a coaching and mentoring programme to maximise sales skills and product knowledge to allow each individual to improve performance and achieve targets.
• Oversaw significant change management as the company introduced a series of new products to compete effectively in a rapidly evolving market.
• Developed effective relationships with colleagues at all levels to cross sell into other markets and territories, allowing all regions to maximise revenue and achieve competitive targets.
Achievements:
• Quickly transformed the region, achieving/exceeding all metrics and financial targets. In 2009-10 the region had been the worst performing of all regions across the country. In 2010-11 it improved to third place, then second place in 2011-12 and was recognised as the top-performing region in 2012-13 (out of 18). Achieved turnover of £28.9m in 2012-13 (101% against target).
• Received 'Inspirational Leader' National Gold Award for 2010 and 2012 (Yell/Hibu have hundreds of managers across the UK in all different departments).
Digital Marketing, Marketing, Change management, Coaching, Mentoring, Management, Sales, It, Sales Director, Performing, Processes
2008 - 2010
job
Area Field Sales Manager, Major Accounts
Midlands / Thames Valley.
• Managed the servicing of major accounts across the Midlands and Thames Valley regions, with direct responsibility for six Account Executive Managers and 52 Account Executive Consultants.
• Developed the team to focus on maximising spend with key clients, typically delivering annual revenues of £3,500 - £20,000 per customer.
• Improved team morale through effective communication and leadership, resulting in 100% retention of sales staff in a sector where staff turnover is traditionally high. Enabled four Consultants to be promoted to Premier Accounts during this period (a prestigious and highly prized role, with only 24 positions nationally).
• Championed succession planning to identify top talent and actively reward/promote leading performers as well as attracting quality candidates to the company. Introduced a new Account Executive development programme to allow sales team members to develop their careers and improve talent retention.
Achievements:
• Recognised by the company for achieving the best Print, New Media and Digital revenue performances for 2009-10, being the country's top performer in all four quarters with annual revenues of £39m.
• Received 'Inspirational Leader' National Gold Award for 2008.
• Developed the team to focus on maximising spend with key clients, typically delivering annual revenues of £3,500 - £20,000 per customer.
• Improved team morale through effective communication and leadership, resulting in 100% retention of sales staff in a sector where staff turnover is traditionally high. Enabled four Consultants to be promoted to Premier Accounts during this period (a prestigious and highly prized role, with only 24 positions nationally).
• Championed succession planning to identify top talent and actively reward/promote leading performers as well as attracting quality candidates to the company. Introduced a new Account Executive development programme to allow sales team members to develop their careers and improve talent retention.
Achievements:
• Recognised by the company for achieving the best Print, New Media and Digital revenue performances for 2009-10, being the country's top performer in all four quarters with annual revenues of £39m.
• Received 'Inspirational Leader' National Gold Award for 2008.
Leadership, Print, Sales, Retention, Development, Performer, Manager
2000 - 2002
job
Account Executive Manager
Cumbria / South West Scotland / North East England.
Managed a team of 11 responsible for servicing executive accounts, receiving 'Inspirational Leader' National Gold Award for 2000.
Manager
1996 - 1997
freelance
Field Sales Consultant
Cumbria / North East England.
Sold a range of products to clients across the region, consistently achieving/exceeding revenue targets.
Prior to 1996:
• Advertising Sales Manager - Cumbrian Newspapers Ltd, Carlisle
• Field Sales / Display Manager - Cumbrian Newspapers Ltd, Carlisle
• Sales Consultant (Field & Telesales) - Bensham Press Ltd, Carlisle
Prior to 1996:
• Advertising Sales Manager - Cumbrian Newspapers Ltd, Carlisle
• Field Sales / Display Manager - Cumbrian Newspapers Ltd, Carlisle
• Sales Consultant (Field & Telesales) - Bensham Press Ltd, Carlisle
Advertising, Sales, Advertising sales, Manager
My education
Strathallan School
Secondary, Sales and business management
Secondary, Sales and business management
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