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Digital Transformation Leader
Ben Cotton
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
I’m a digital leader with over 20 years experience driving strategy, design and delivery. I understand the challenges that come with business transformation and can help turn digital vision into reality: from early stage business casing, through to customer experience design, implementation and in-life operation.
From both a brand and consulting side, I have led cross-functional and globally distributed teams. Managing multi-million pound budgets, I’ve solved challenges that span business and technology, creating value through integrated technology solutions, digital experiences and optimised operations.
I’m comfortable operating at a senior level and have a proven track record influencing c-suite stakeholders, building rapport and driving success through strong relationships. With a focus on agile and customer-centered approaches, I have a strong history building successful digital products, delivering results with synergies between disparate skill sets, organisational priorities and across functional silos.
From both a brand and consulting side, I have led cross-functional and globally distributed teams. Managing multi-million pound budgets, I’ve solved challenges that span business and technology, creating value through integrated technology solutions, digital experiences and optimised operations.
I’m comfortable operating at a senior level and have a proven track record influencing c-suite stakeholders, building rapport and driving success through strong relationships. With a focus on agile and customer-centered approaches, I have a strong history building successful digital products, delivering results with synergies between disparate skill sets, organisational priorities and across functional silos.
Markets
United Kingdom
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2018 - 2020
job
Consulting Partner
Wunderman Thompson.
As Consulting Partner, I operated across the global Wunderman Thompson group of
businesses; leveraging end-to-end capabilities for our clients. My role was to shape and deliver best-in-class, innovative digital strategies and products; knitting together creative,
experience, data and technology to deliver transformation and growth.
In my time here, I led the execution of marketing and performance strategies, website
transformation programmes and a number of consulting engagements over consumer and b2b clients. I was typically tasked with driving end to end digital strategy, ensuring great
execution as well as helping clients to transform the way they think and operate. As a senior
leader, I was also accountable for commercials and overall success. Primarily focused on
telecommunications and retail, I also advised across the agency accounts, including
healthcare and finance.
My role also had an internal transformational aspect, and I developed a cross-functional
playbook to enable repeatable efficiency, innovation and best value for our clients. I was also
focused on building a common digital community, as I firmly believe a healthy culture to be a
vital foundation for great work and future success.
businesses; leveraging end-to-end capabilities for our clients. My role was to shape and deliver best-in-class, innovative digital strategies and products; knitting together creative,
experience, data and technology to deliver transformation and growth.
In my time here, I led the execution of marketing and performance strategies, website
transformation programmes and a number of consulting engagements over consumer and b2b clients. I was typically tasked with driving end to end digital strategy, ensuring great
execution as well as helping clients to transform the way they think and operate. As a senior
leader, I was also accountable for commercials and overall success. Primarily focused on
telecommunications and retail, I also advised across the agency accounts, including
healthcare and finance.
My role also had an internal transformational aspect, and I developed a cross-functional
playbook to enable repeatable efficiency, innovation and best value for our clients. I was also
focused on building a common digital community, as I firmly believe a healthy culture to be a
vital foundation for great work and future success.
Marketing, Digital Strategy, B2B, Retail, Innovation, Consulting, Finance, Technology, Website, Growth, Transformation, Community, LED
2008 - 2018
job
Head of Digital Transformation
Virgin Media.
As Head of Digital Transformation at Virgin Media, I was accountable for digital platform
strategy, programme management, governance, financial control and in-life operation. I was
responsible for delivery of over £25m of annual programme budget, and a 130 member
nearshore delivery service, while being directly responsible for the day-to-day operation of virginmedia.com. I also led the creation of digital investment cases and established robust
governance for in-life financial control.
My achievements include the creation of the digital platform strategy and the implementation of agile approaches across the business, enabling a revolution in pace and customer focus.
Using on and offshore partnering to scale, we realised step changes in efficiency and quality.
In this way, we delivered real value and significant improvements across our key
performance measures.
Previous to this, I led a multi-year programme delivering a complete transformation of the online platform; replacing a number of fragmented sites and systems with a consolidated
digital technology stack, enabling a seamless, end-to-end customer experience. This
included a strategic digital commerce and content management platform, supported by a
new, multi-channel service tier with unified account management and self-service.
strategy, programme management, governance, financial control and in-life operation. I was
responsible for delivery of over £25m of annual programme budget, and a 130 member
nearshore delivery service, while being directly responsible for the day-to-day operation of virginmedia.com. I also led the creation of digital investment cases and established robust
governance for in-life financial control.
My achievements include the creation of the digital platform strategy and the implementation of agile approaches across the business, enabling a revolution in pace and customer focus.
Using on and offshore partnering to scale, we realised step changes in efficiency and quality.
In this way, we delivered real value and significant improvements across our key
performance measures.
Previous to this, I led a multi-year programme delivering a complete transformation of the online platform; replacing a number of fragmented sites and systems with a consolidated
digital technology stack, enabling a seamless, end-to-end customer experience. This
included a strategic digital commerce and content management platform, supported by a
new, multi-channel service tier with unified account management and self-service.
Budget, Account management, Digital transformation, Customer experience, Content Management, Agile, Management, Service, Technology, Content, Offshore, Implementation, Transformation, Online, LED
2007 - 2008
job
Client Director
LBi.
In this role, I was part of the client services team, leading the BT and Sony accounts. With
this wider business-facing remit, I worked with clients to help define and deliver their online
strategies, covering the range of Digitas LBi's digital services with an emphasis on media,
user experience, design and development.
this wider business-facing remit, I worked with clients to help define and deliver their online
strategies, covering the range of Digitas LBi's digital services with an emphasis on media,
user experience, design and development.
Design, User Experience, Development, Online
2003 - 2007
job
Head of Interactive Engineering
Framfab.
I led the user interface development function, a core part of Digitas LBi's service offering. I
was also operating as a technical architect and consultant with particular expertise in web
content management and search as well as back office business processes and systems.
was also operating as a technical architect and consultant with particular expertise in web
content management and search as well as back office business processes and systems.
Content Management, Management, Service, Content, Engineering, Development, Office, Web, Search, Processes, LED
1999 - 2003
job
Lead developer
Oyster Partners.
Developer, Lead developer
My education
1995
-
1999
University College London
Doctorate, Nonlinear Dynamics
Doctorate, Nonlinear Dynamics
1995
-
1996
University College London
MSc, Nonlinear Dynamics and Chaos
MSc, Nonlinear Dynamics and Chaos
1992
-
1995
Cambridge University
MA, Natural Sciences
MA, Natural Sciences
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