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Creative Brand Consultant specialising in fashion campaigns
Sarah A
,
Manchester, United Kingdom
Experience
Other titles
Skills
I'm offering
My professional industry experience and creative aptitude is linked to a strong academic background, where I hold a degree in Textile Design (specialising in digital print), and a Masters in Business Enterprise. Having worked in the fashion Industry for a well over decade, I have a vast range of experience across branding, art direction, shoot co-ordination, fashion styling, creative consultancy, womenswear design, retail, and photography. I also work as a freelance creative brand consultant, helping several businesses and corporations define, deliver and grow visual, creative and brand identities. I have spent the last five years working as a brand manager for womenswear fashion brand. As well as being responsible for the creative direction of the brand, it has been a diverse role with involvement and exposure in all key area of the business.
Markets
United Kingdom
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2015 - ?
job
Brand Manager
Urban Bliss.
• Working closely with MD and management to provide input and influence key decisions on brand operations, diverse role with involvement in all key areas of the brand
• Responsible for creative direction of the brand
• Lead on fashion campaigns and e-com shoots; creating mood boards and creative briefs (shoot direction, styling, and hair/makeup), location scouting, budget planning, model casting and test shoots, shoot co-ordination, outfit building and styling, Bible shots for the smooth running of shoots
• Create all branded marketing and communication materials for print, email, website and social media
• Event planning (UK and International tradeshows); managing logistic, visual merchandising of exhibition stand build, branding, marketing strategy, presence planning
• Working closely with external PR and Marketing teams to boost brand across social media channels
• Maintaining relationships with Agents and key buyers and managing growing portfolio of clients and buyers (UK and international), including ASOS, New Look, TK Max, DV8, La Moda, Answear, Shein, and Namshi
• Analysing customer growth and retention, and planning tactics for brand engagement
• Managing and identifying new opportunities to increase brand awareness and presence through devising and implementing seasonal brand and marketing strategies, this is then rolled out to the team once signed off
• Responsible for creative direction of the brand
• Lead on fashion campaigns and e-com shoots; creating mood boards and creative briefs (shoot direction, styling, and hair/makeup), location scouting, budget planning, model casting and test shoots, shoot co-ordination, outfit building and styling, Bible shots for the smooth running of shoots
• Create all branded marketing and communication materials for print, email, website and social media
• Event planning (UK and International tradeshows); managing logistic, visual merchandising of exhibition stand build, branding, marketing strategy, presence planning
• Working closely with external PR and Marketing teams to boost brand across social media channels
• Maintaining relationships with Agents and key buyers and managing growing portfolio of clients and buyers (UK and international), including ASOS, New Look, TK Max, DV8, La Moda, Answear, Shein, and Namshi
• Analysing customer growth and retention, and planning tactics for brand engagement
• Managing and identifying new opportunities to increase brand awareness and presence through devising and implementing seasonal brand and marketing strategies, this is then rolled out to the team once signed off
Pr, Manager, Social, Planning, Direction, International, Makeup, Retention, Growth, Casting, Website, Test, Sales, Visual Merchandising, Marketing, Management, Event, Print, Fashion, Styling, Event planning, Creative direction, Budget, Operations, MArketing Strategy, Branding, Social Media
2015 - 2015
job
Sales and Brand Account manager
FROCK & FRILL.
• Responsible for building and growing the brand further to attain bigger accounts
• Devised a marketing and sales strategy for short term and long goals to show how business, brand and accounts can be further expanded
• Weekly sales meetings to ensure targets and goals are being met throughout the sales team
• Maintaining and growing the customer data base through weekly mail shots to update clients on new arrivals, best sellers, trends to follow and promotions
• Managed to secure meetings with a number of high profile department/retail stores in the UK and USA (John Lewis, Fenwick, FCUK, Nordstrom, Macys, Bloomingdale and David's Bridal)
• Regular travel to maintain relationship and secure new orders from accounts established
• Devised a marketing and sales strategy for short term and long goals to show how business, brand and accounts can be further expanded
• Weekly sales meetings to ensure targets and goals are being met throughout the sales team
• Maintaining and growing the customer data base through weekly mail shots to update clients on new arrivals, best sellers, trends to follow and promotions
• Managed to secure meetings with a number of high profile department/retail stores in the UK and USA (John Lewis, Fenwick, FCUK, Nordstrom, Macys, Bloomingdale and David's Bridal)
• Regular travel to maintain relationship and secure new orders from accounts established
Marketing, Retail, Account Manager, Marketing and sales, Sales, USA, Manager
2013 - 2015
job
Merchandiser & Account manager
DIFFUSE UK LTD.
• Responsible for overseeing main accounts including Ark, Bank, TK Max, New Look, Missguided, as well as independent/smaller e-tailers such as Rare Fashion, Own The Runway, KoFo, Arkive, Fashion Union
• Solely responsible for building, maintaining and growing the customer accounts with Ark and Bank, achieving orders of £308,208 for Ark, and £385,684 for Bank in one financial year alone
• Regularly meeting clients and buyers to maintain business relationships, and showcase new collections/ weekly samples for pre-production developments
• Dealing with client/buyers sample requests, approving PPS/GS samples, through to raising production orders with factories
• Maintaining and updating Critical path for deliveries of orders and keeping clients updated
• Solely responsible for building, maintaining and growing the customer accounts with Ark and Bank, achieving orders of £308,208 for Ark, and £385,684 for Bank in one financial year alone
• Regularly meeting clients and buyers to maintain business relationships, and showcase new collections/ weekly samples for pre-production developments
• Dealing with client/buyers sample requests, approving PPS/GS samples, through to raising production orders with factories
• Maintaining and updating Critical path for deliveries of orders and keeping clients updated
Account Manager, Fashion, Production, Manager
2013 - 2013
job
Ladies Jersey wear Designer
VISAGE LTD.
• Solely responsible for design and sample development for dresses, leggings and skirts division
• Trend research through WGSN, blogs and Catwalks to communicate new trends and ideas to design manager
• Creating detailed Tech packs; including CAD sketch sheets, trims sheet, Scaled print specification, and garment measurement specs for production
• Liaising daily with factories in Turkey, Bangladesh and China via phone, email and video conference to negotiate fabric costs and chase sample developments
• Creating storyboards for collection developments for clients; including M&S, Primark, New Look, Dunnes, Carrefour, F&F (Tesco)
• Sample shopping for competitor analysis on fabrics, price margins, and style
• Trend research through WGSN, blogs and Catwalks to communicate new trends and ideas to design manager
• Creating detailed Tech packs; including CAD sketch sheets, trims sheet, Scaled print specification, and garment measurement specs for production
• Liaising daily with factories in Turkey, Bangladesh and China via phone, email and video conference to negotiate fabric costs and chase sample developments
• Creating storyboards for collection developments for clients; including M&S, Primark, New Look, Dunnes, Carrefour, F&F (Tesco)
• Sample shopping for competitor analysis on fabrics, price margins, and style
Design, Video, Research, Sketch, CAD, Print, Storyboards, Blogs, Development, China, Production, Manager
2011 - 2012
temp
Honorary Staff (Designer in Residence/Student Mentor)
THE UNIVERSITY OF MANCHESTER.
• Independent studio space and access to design software allowed me to work on freelance design projects for international clients, art galleries and as well other commissions (specialising in luxury scarves market)
• Leading student workshops on CAD, advanced Illustrator and Photoshop workshops
• Mentoring students and offering guidance on design projects
• Exhibited a collection of digitally printed scarves at The Whitworth Art Gallery for the 'Wardle Exhibition'
• Leading student workshops on CAD, advanced Illustrator and Photoshop workshops
• Mentoring students and offering guidance on design projects
• Exhibited a collection of digitally printed scarves at The Whitworth Art Gallery for the 'Wardle Exhibition'
Design, Illustrator, Mentoring, CAD, Mentor, Workshops, International, Software, ME
My education
The University of Manchester
Masters, Textiles and Fashion
Masters, Textiles and Fashion
The University of Manchester
BSc, Textile Design & Design Management (Minor in Industrial)
BSc, Textile Design & Design Management (Minor in Industrial)
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