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Highly Experienced SEO Consultant
Joanna Lewis
,
Abbey Road, United Kingdom
Experience
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I'm offering
A search engine optimisation specialist with 11 years of digital marketing experience looking for a new contract, Joanna has a solid track record of solving strategic cross-channel and search marketing problems, within both agency and in-house environments, with a range of experience across Retail, Travel, Finance, News, Data, Healthcare, Property, Finance and other industry verticals.
Though most of Joanna’s experience has been focused around cutting-edge technical SEO & content strategy, she also has a strong understanding of PPC at a strategic level with hands on experience of affiliate management and email marketing and has worked as a digital strategist helping brands to better integrate digital marketing channels.
Though most of Joanna’s experience has been focused around cutting-edge technical SEO & content strategy, she also has a strong understanding of PPC at a strategic level with hands on experience of affiliate management and email marketing and has worked as a digital strategist helping brands to better integrate digital marketing channels.
Markets
United Kingdom
Links for more
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Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2015 - ?
freelance
Digital Marketing Consultant (Freelance)
Le Creuset & Virgin Pure.
Recent year long engagement with Le Creuset helping manage a very complex international migration from Magento to SFCC.
Working on this Virgin subsidiary to increase visibility in their water dispenser niche. Building Data Studio Dashboards and working on attribution modelling.
FitFlop - Exceeded forecast up until summer of 2017 by 85% with a raft of on-site changes. Managing FitFlop's relationship with their SEO agency and undertook training internally, as well as co-ordination with other teams.
Forward 3D - working on a Newlook.com's ecommerce platform, helping them move from ATG to Hybris and competing for high competition UK fashion terms.
Working with PureSEO, New Zealand's leading search agency, delivering SEO and web analytics audits of web properties such as yellow.co.nz and fujixerox.co.nz.
Working with numerous start-up's across their digital assets.
Working on this Virgin subsidiary to increase visibility in their water dispenser niche. Building Data Studio Dashboards and working on attribution modelling.
FitFlop - Exceeded forecast up until summer of 2017 by 85% with a raft of on-site changes. Managing FitFlop's relationship with their SEO agency and undertook training internally, as well as co-ordination with other teams.
Forward 3D - working on a Newlook.com's ecommerce platform, helping them move from ATG to Hybris and competing for high competition UK fashion terms.
Working with PureSEO, New Zealand's leading search agency, delivering SEO and web analytics audits of web properties such as yellow.co.nz and fujixerox.co.nz.
Working with numerous start-up's across their digital assets.
Digital Marketing, Marketing, Seo, Ecommerce, Training, Fashion, Analytics, 3D, Web, Search, Forecast, UP
2015 - 2015
job
Online Marketing Director
Zesty.
Responsible for all digital acquisition with a primary SEO/PPC focus.
• Management team responsibility and line management.
• Managing a £50K pm AdWords budget, lowered CPAs by 200%, restructured the account saving dozens of man hours and implemented scripts that worked with the back end
• Working with external agency to deliver off-site SEO.
• Building internal tools to manage the complex on-site challenges.
• Management team responsibility and line management.
• Managing a £50K pm AdWords budget, lowered CPAs by 200%, restructured the account saving dozens of man hours and implemented scripts that worked with the back end
• Working with external agency to deliver off-site SEO.
• Building internal tools to manage the complex on-site challenges.
Marketing, Seo, Online Marketing, Budget, PPC, Adwords, Management, Online
2013 - 2015
job
Digital Strategist
iProspect UK.
Delivering innovative digital strategies using a range of qual and quant data sources to some of the largest clients on the Dentsu group including Mintel, Hitwise, Comscore and Carat's proprietary CCS suite.
SoMe
2012 - 2013
job
Head of SEO
unknown.
● Heading up the SEO offering at PHD. Pitching, strategising and implementing SEO for a range of high profile clients along with managing the SEO team.
● Managing a team of 6 with an income of just < £1M pa.
● Managing a team of 6 with an income of just < £1M pa.
Seo, Pitching, ON, UP
2010 - 2012
job
Senior SEO Strategist
British Gas and Iron Mountain.
● Client facing, both operationally and with new business development - helping to win several record breaking accounts.
● Lead their link building strategy for multiple markets and verticals for clients such as Panasonic, Amex, J&J brands, British Gas and Iron Mountain.
● A go to person for technical analysis and SEO problem solving over short term deadlines.
● Conducted interdepartmental training and advised sister agencies on best practice SEO.
● Achieved a plethora of first page positions for retail terms for flagship Shop Direct Group brands Littlewoods and Very.
● Secured top 3 rankings for Teletextholidays.co.uk for highly competitive travel terms such 'all inclusive holidays' and 'Benidorm holidays' with an 80% YoY increase in non-branded search traffic.
● Lead their link building strategy for multiple markets and verticals for clients such as Panasonic, Amex, J&J brands, British Gas and Iron Mountain.
● A go to person for technical analysis and SEO problem solving over short term deadlines.
● Conducted interdepartmental training and advised sister agencies on best practice SEO.
● Achieved a plethora of first page positions for retail terms for flagship Shop Direct Group brands Littlewoods and Very.
● Secured top 3 rankings for Teletextholidays.co.uk for highly competitive travel terms such 'all inclusive holidays' and 'Benidorm holidays' with an 80% YoY increase in non-branded search traffic.
Business development, Seo, Retail, Training, Development, Search, Go
2010 - 2010
job
SEO Strategist
Orange, National Gallery and RBS.
• Created and executed link building plans for Orange, National Gallery and RBS.
● Conducted technical site audits for large retail sites such as M&S and Comet.
● Conducted technical site audits for large retail sites such as M&S and Comet.
Seo, Retail
2009 - 2009
freelance
SEO Consultant
Market Appeal.
● A multifaceted role including SEO account management, PPC campaign management, analytics analysis, affiliate management, sales support and link building.
● Advised on usability and conversion optimisation for several B2B lead generation and e-commerce websites.
● Advised on usability and conversion optimisation for several B2B lead generation and e-commerce websites.
Seo, B2B, Account management, Websites, PPC, Usability, E-commerce, Optimization, Management, Sales, Analytics, Support, Usability & UX, Affiliate, Campaign
2008 - 2009
job
Online Marketing Executive
Trinity Mirror Group.
Primarily focused on SEO along with some PPC campaign management and email marketing.
● Part of a close-knit SEO team responsible for all online marketing initiatives for over 300 websites - including local newspapers, job boards and classified sites.
● Ran SEO training sessions for regional content editors.
● Part of a close-knit SEO team responsible for all online marketing initiatives for over 300 websites - including local newspapers, job boards and classified sites.
● Ran SEO training sessions for regional content editors.
Marketing, Seo, Online Marketing, Email marketing, Websites, Training, PPC, SoMe, Management, Content, Campaign, Online
2007 - 2008
job
SEO & PPC Marketing Executive
Data Locator Group.
● Single-handedly managed DLG's Google AdWords pay-per-click (PPC) campaigns for all thirty of their domains.
● Managed £20,000 of ad spend per month, as well as SEO strategy for many of their websites.
● Managed £20,000 of ad spend per month, as well as SEO strategy for many of their websites.
Marketing, Seo, Google adwords, Websites, PPC, Adwords, Google
My education
Brunel University
BSc, Psychology & Social Anthropology 2
BSc, Psychology & Social Anthropology 2
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