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Senior marketing and advertising professional
mark cripps
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Senior marketing and advertising professional, with a proven track record of developing and implementing strategic and innovative programmes which deliver successful business outcomes
Markets
United Kingdom
Links for more
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Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2018 - 2020
job
Chief Marketing Officer
The Economist.
► Led complete marketing / branding strategy. B2B and B2C/DTC.
► Implemented scaled programmatic and ever-on technologies
► Implemented scaled programmatic and ever-on technologies
MArketing Strategy, Branding, Brand management, Corporate communication, Advertising, Digital Marketing
2013 - 2018
job
EVP, Brand and Digital Marketing
The Economist.
► Developed marketing plans for the company’s first new product since inception, 174 years prior: The Economist Espresso app.
► Led performance-based advertising campaigns across all major mass and digital media platforms.
► Introduced data-led focus across the organisation. Instigated cross-channel media attribution and econometric analysis.
► Reduced cost of acquiring new subscribers.
► Led performance-based advertising campaigns across all major mass and digital media platforms.
► Introduced data-led focus across the organisation. Instigated cross-channel media attribution and econometric analysis.
► Reduced cost of acquiring new subscribers.
Digital Marketing, Online marketing, MArketing Strategy, Advertising, Content marketing, Branding
2013 - 2013
freelance
Contractor and Interim Marketing Consultant
Freelance.
Engagements included:
► Global publisher: Digital transformation role. Developed and managed a hypothesis-based innovation framework, tested new global digital technology initiatives, undertook 100+ innovation
tests in 5 months, covering key variables, such as media, content, technology, agency remuneration and subscriber payment methodologies
► Sales promotion agency: Created functional and UX plans for a high-profile US pet food brand, and devised a social media marketing plan for a major US cable / phone network
► eConsultancy: Designed and delivered a Digital Marketing Training programme for a global marketing community
► Global publisher: Digital transformation role. Developed and managed a hypothesis-based innovation framework, tested new global digital technology initiatives, undertook 100+ innovation
tests in 5 months, covering key variables, such as media, content, technology, agency remuneration and subscriber payment methodologies
► Sales promotion agency: Created functional and UX plans for a high-profile US pet food brand, and devised a social media marketing plan for a major US cable / phone network
► eConsultancy: Designed and delivered a Digital Marketing Training programme for a global marketing community
Social Media Marketing, UX, Innovation, Digital transformation, Training, Technology, Content, Network, Transformation, Community, Interim, Framework, Social, Marketing, Advertising, Digital Marketing, Digital Strategy, Content marketing, Digital communication, Online marketing, Social Media
2006 - 2013
job
EVP APAC Regional Director, China CEO, Regional Strategy and Digital Director
MRM Worldwide and McCann Worldgroup.
Hong Kong
EVP APAC Regional Director, China CEO, Regional Strategy and Digital Director
► Supervised 500 employees across 14 offices and 11 markets.
► Managed P&L, operations and product delivery across the Asian regional network.
► Executive Sponsor on the Google SME account, Tokyo; General Motors, Shanghai; and Intel, Singapore
EVP APAC Regional Director, China CEO, Regional Strategy and Digital Director
► Supervised 500 employees across 14 offices and 11 markets.
► Managed P&L, operations and product delivery across the Asian regional network.
► Executive Sponsor on the Google SME account, Tokyo; General Motors, Shanghai; and Intel, Singapore
Advertising, China, CRM, Marketing, Project Management, Management, Change management, Business development, Business strategy, Digital Marketing, Online marketing, Digital Strategy
My education
University of Westminster Business School
Masters, Marketing
Masters, Marketing
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