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Head of Marketing
Graham Newman
,
Salisbury, United Kingdom
Experience
Other titles
Skills
I'm offering
Goal-oriented, innovative, insight-led marketer with years of demonstrated experience in leading high-performing marketing teams to formulate, articulate, and deliver high-impact, engaging, and inventive marketing strategies, furthering business growth, securing sustainability, and generating revenue. Successful track record in Plc, venture-capital and not-for-profit organisations. Adept at owning marketing strategy and budget, developing, planning, and delivering marketing activity, continuously reviewing impact of spend and improving ROI. Motivated and ambitious leader with passion for acquiring, retaining, and growing customers bases using solutions-driven, positive can-do attitude and expertise to drive creativity and deliver outstanding marketing campaigns.
Markets
United Kingdom
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2018 - ?
job
Head of Marketing and Insight
ConnectSport.
Lead marketing for innovative start-up agency to define and target market to drive business growth.
Develop deep understanding of priority accounts to secure contracts to create and deliver bespoke
marketing campaigns from ideation to execution and evaluation. Head development and
implementation of data and insight strategy, producing datasets for client communications and developing insight and analysis to direct business development. Develop budgets, P&L, and cash flow
projections, and manage business administration. Own full sales cycle from prospect identification and lead generation to pipeline and CRM management.
• Developed and launched suite of products, identified prospects, and managed sales to secure
diverse portfolio of B2B clients for business development services, boosting client base from two
to 40.
• Delivered innovative campaigns for public sector and charitable organisations. Results include
record breaking grant applications for London Marathon Charitable Trust, conclusive test results for new funding concept for Mayor of London's Office, and increased support for better mental
health awareness in sport and physical activity for collective of 11 charities, public sector, and
academic institutions.
• Spearheaded diversification of company online community to include complete spectrum of organisations using sport for social change in UK, quadrupling featured organisations through
structured research and outreach programme.
P a g e |2
Develop deep understanding of priority accounts to secure contracts to create and deliver bespoke
marketing campaigns from ideation to execution and evaluation. Head development and
implementation of data and insight strategy, producing datasets for client communications and developing insight and analysis to direct business development. Develop budgets, P&L, and cash flow
projections, and manage business administration. Own full sales cycle from prospect identification and lead generation to pipeline and CRM management.
• Developed and launched suite of products, identified prospects, and managed sales to secure
diverse portfolio of B2B clients for business development services, boosting client base from two
to 40.
• Delivered innovative campaigns for public sector and charitable organisations. Results include
record breaking grant applications for London Marathon Charitable Trust, conclusive test results for new funding concept for Mayor of London's Office, and increased support for better mental
health awareness in sport and physical activity for collective of 11 charities, public sector, and
academic institutions.
• Spearheaded diversification of company online community to include complete spectrum of organisations using sport for social change in UK, quadrupling featured organisations through
structured research and outreach programme.
P a g e |2
Growth, Marathon, UP, Contracts, Social, Online, Office, Public sector, Development, Health, Community, Support, Marketing, Implementation, Sport, Test, Sales, Management, Contracts, Research, B2B, CRM, Administration, Business development
2015 - 2018
job
Head of Marketing and Communications
Macular Society.
Directed diverse and motivated 7-member team to supervise and manage budget of £300K and create and implement marketing and communications strategies. Led oversight of strategic communications
with external audiences, collaborating closely with inhouse teams to identify and maximise
opportunities to bring organisation mission and achievements to life, achieving this through diverse mix of marketing, advertising, and media campaigns using full range of traditional and digital tools, as well
as managing brand.
• Headed increase in awareness of macular disease across UK from 50% to 57% using high-impact
campaigns combining in-depth insight, bold story-led and animated content strategies,
innovative multi-channel digital and offline media planning and analytics to accelerate test
campaign success.
• Initiated and delivered nationwide PR campaign engaging leaders of all major UK teaching
unions to inform 500K+ teachers about providing increased support to visually impaired school
children.
• Transformed digital strategy to implement SEM lead generation, campaign automation,
website development and engaging donor journeys to acquire new donors and boost online
donations, resulting in increase of online donations by 300%.
with external audiences, collaborating closely with inhouse teams to identify and maximise
opportunities to bring organisation mission and achievements to life, achieving this through diverse mix of marketing, advertising, and media campaigns using full range of traditional and digital tools, as well
as managing brand.
• Headed increase in awareness of macular disease across UK from 50% to 57% using high-impact
campaigns combining in-depth insight, bold story-led and animated content strategies,
innovative multi-channel digital and offline media planning and analytics to accelerate test
campaign success.
• Initiated and delivered nationwide PR campaign engaging leaders of all major UK teaching
unions to inform 500K+ teachers about providing increased support to visually impaired school
children.
• Transformed digital strategy to implement SEM lead generation, campaign automation,
website development and engaging donor journeys to acquire new donors and boost online
donations, resulting in increase of online donations by 300%.
Media planning, SEM, LED, Online, Campaign, Organization, Development, Support, Content, Website, Marketing, Test, Analytics, Pr, SEM, Automation, Teaching, Budget, Advertising, Digital Strategy
My education
1996
-
1998
Bournemouth University
Somepostgraduate, Marketing Communications
Somepostgraduate, Marketing Communications
University of Portsmouth
Bachelors, Business Studies
Bachelors, Business Studies
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