$$$$
{{ $t($store.state.user.experience_value_in_dollars) }}
Expert
{{ $t($store.state.user.experience_search_name) }}
0
jobs
Copywriter
Sid Wheeler
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
BBC trained, highly collaborative senior creative with awarded skills in copywriting and creative project management. Campaigns have resulted in marked increases to audience engagement, product feature use and unique visitor numbers.
Markets
United Kingdom
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2013 - ?
freelance
FREELANCE
BBC.
trained, highly collaborative senior creative with awarded skills in copywriting and creative project management. Campaigns have resulted in marked increases to audience engagement, product feature use and unique visitor numbers.
FREELANCE, 2013 - Present
Freelance Creative / Nordic Entertainment, London
• Concise storytelling in plain English to minimize translation errors.
• Adapted tone-of-voice across range of broadcast channels and Instagram.
• Finely crafted, creative video editing.
• Research and edit of music tracks, audio design - output to final mix, final assembly.
• Repeated bookings spanning trailer length edits for VOD 'originals' press launch assets, promotions and in-house training guides.
Freelance Creative / BBC Creative / Accounts: CBBC, CBeebies
Freelance Creative / Red Bee Media / Accounts: BBC World News, BBC Sport, Radio 5 live
• Creation of concepts, copywriting and creative editing aimed at a variety of audiences.
• Daily liaison with CD's, production and key stakeholders.
• Researching audience demographics, familiarization with programme and channel brands.
• Managing on-line edit, voice-over direction, mix and graphics.
• Passionate contributor to team projects, brainstorms and pitch work.
Lead Creative / Strategist / Shoot Director / Adjust Your Set, London
Carphone Warehouse
• Exceeded client expectation with conceptual musical project showcasing apps.
• Strategically orientated the storytelling to cater for breadth of product and app functionality.
• Creative management, collating creative ideas, overseeing contributor research and client liaison.
• Final project featured on The Guardian's, 'Mobile Living' brand content pages.
• CPW Head of Online Marketing feedback: "Adjust Your Set has done a brilliant job bringing this to life through intelligent, well produced content."
M&S Bank
• Executed a total overhaul of direct marketing video content.
• Managed and briefed freelance design team, resulting in distinctive motion graphics.
• Facilitated fast updates to content in response to interest rate changes and financial T&C's.
• Secured client buy-in to editorial content with persuasive, strategy focused pitches.
• Execution and delivery of high quality, editorial video focusing on compelling stories.
• Effective creative project management including contributor researchers and client liaison.
Video Production, Contractor / Vitol, Dutch Global Energy
• Crafted selection of pitch scripts and visual solutions using Photoshop/Illustrator.
• Articulated key point of difference; active collaboration with Vitol staff to secure sign off.
• Identified need for responsiveness, allowing updates to trading figures in a fluctuating market.
• Clear, creative solution orientated to B2B/NGO/Journalist audience.
• Management of budget; client liaison; contracting freelancers; music research and licensing.
Freelance Copywriter and Promo Producer
• Effective, engaging copywriting; short and long form including taglines, bios, corporate history, blog posts, product explainers, interview questions, point-of-sale infographics.
• Clients in UK and Australia; Sky, Redhill Education, Republic of Everyone (sustainability).
• Accounts included National Australia Bank, Sky internal comms, Vodafone.
FREELANCE, 2013 - Present
Freelance Creative / Nordic Entertainment, London
• Concise storytelling in plain English to minimize translation errors.
• Adapted tone-of-voice across range of broadcast channels and Instagram.
• Finely crafted, creative video editing.
• Research and edit of music tracks, audio design - output to final mix, final assembly.
• Repeated bookings spanning trailer length edits for VOD 'originals' press launch assets, promotions and in-house training guides.
Freelance Creative / BBC Creative / Accounts: CBBC, CBeebies
Freelance Creative / Red Bee Media / Accounts: BBC World News, BBC Sport, Radio 5 live
• Creation of concepts, copywriting and creative editing aimed at a variety of audiences.
• Daily liaison with CD's, production and key stakeholders.
• Researching audience demographics, familiarization with programme and channel brands.
• Managing on-line edit, voice-over direction, mix and graphics.
• Passionate contributor to team projects, brainstorms and pitch work.
Lead Creative / Strategist / Shoot Director / Adjust Your Set, London
Carphone Warehouse
• Exceeded client expectation with conceptual musical project showcasing apps.
• Strategically orientated the storytelling to cater for breadth of product and app functionality.
• Creative management, collating creative ideas, overseeing contributor research and client liaison.
• Final project featured on The Guardian's, 'Mobile Living' brand content pages.
• CPW Head of Online Marketing feedback: "Adjust Your Set has done a brilliant job bringing this to life through intelligent, well produced content."
M&S Bank
• Executed a total overhaul of direct marketing video content.
• Managed and briefed freelance design team, resulting in distinctive motion graphics.
• Facilitated fast updates to content in response to interest rate changes and financial T&C's.
• Secured client buy-in to editorial content with persuasive, strategy focused pitches.
• Execution and delivery of high quality, editorial video focusing on compelling stories.
• Effective creative project management including contributor researchers and client liaison.
Video Production, Contractor / Vitol, Dutch Global Energy
• Crafted selection of pitch scripts and visual solutions using Photoshop/Illustrator.
• Articulated key point of difference; active collaboration with Vitol staff to secure sign off.
• Identified need for responsiveness, allowing updates to trading figures in a fluctuating market.
• Clear, creative solution orientated to B2B/NGO/Journalist audience.
• Management of budget; client liaison; contracting freelancers; music research and licensing.
Freelance Copywriter and Promo Producer
• Effective, engaging copywriting; short and long form including taglines, bios, corporate history, blog posts, product explainers, interview questions, point-of-sale infographics.
• Clients in UK and Australia; Sky, Redhill Education, Republic of Everyone (sustainability).
• Accounts included National Australia Bank, Sky internal comms, Vodafone.
Tone-of-voice, Video editing, Management, Radio, Journalist, Sport, Content, Audio, Blog, Senior Creative, Apps, Producer, Music, Direction, Feature, App, Online, Production, Energy, Point-of-sale, Energy, Budget, Design, Copywriting, Project Management, Video content, B2B, Online Marketing, Motion graphics, Video, Illustrator, Marketing, Research, Copywriter, Instagram, Training, Storytelling, C, Interview, Sustainability, Direct marketing
2011 - 2012
job
Senior Creative
Foxtel.
• Hired to broaden expertise at the newly formed in-house agency Foxtel Creative.
• Secured a 258% increase in use of 'Title Search' digibox product function.
• Initiated procedures to improve briefing process with marketing.
• Enthusiastic collaboration resulting in proposals to engage audience on Facebook/social media.
• Crafted TVC scripts, longform showreels, company celebration reels.
• Creative management of simultaneous projects, collaborating with design teams.
• Daily meetings with production to organize shoots, voice-sessions, castings.
• Secured a 258% increase in use of 'Title Search' digibox product function.
• Initiated procedures to improve briefing process with marketing.
• Enthusiastic collaboration resulting in proposals to engage audience on Facebook/social media.
• Crafted TVC scripts, longform showreels, company celebration reels.
• Creative management of simultaneous projects, collaborating with design teams.
• Daily meetings with production to organize shoots, voice-sessions, castings.
Marketing, Social Media, Design, Facebook, Management, Senior Creative, Search, Production, Social
2004 - 2010
job
Creative/Senior Creative
Red Bee Media.
• Secured a 48% increase in unique visitors to South African Tourism site as a result of devising tourist focused content for microsite.
• Increased audience engagement (Eastenders - up 23%) with leftfield interpretation of brief.
• Selected to deputise for Creative Director of BBC Two, managing a team of 4 creatives.
• Multiple award winner (Kinsale Shark, Promax's for Entertainment and Comedy).
• Crafted copy to huge range of promos/genres, TVC's, tweets, corporate showreels, investor relation reels and BBC Channel Head press reels for Edinburgh International TV Festival.
• Led mid-scale shoot crews/live action direction.
• Enthusiastic team member, contributing to department wide projects.
• Collaboration with in-house design and range of external animation houses.
• Regular attendance of training/craft sessions - and mentoring juniors.
• Successfully adapted to all creative challenges working across all areas of the BBC portfolio.
• Increased audience engagement (Eastenders - up 23%) with leftfield interpretation of brief.
• Selected to deputise for Creative Director of BBC Two, managing a team of 4 creatives.
• Multiple award winner (Kinsale Shark, Promax's for Entertainment and Comedy).
• Crafted copy to huge range of promos/genres, TVC's, tweets, corporate showreels, investor relation reels and BBC Channel Head press reels for Edinburgh International TV Festival.
• Led mid-scale shoot crews/live action direction.
• Enthusiastic team member, contributing to department wide projects.
• Collaboration with in-house design and range of external animation houses.
• Regular attendance of training/craft sessions - and mentoring juniors.
• Successfully adapted to all creative challenges working across all areas of the BBC portfolio.
Design, Animation, Training, Mentoring, Content, TV, Senior Creative, Festival, International, Direction, LED, Tweets, UP
My education
Oxford Brookes University
BSc, Psychology and English Literature
BSc, Psychology and English Literature
Sid's reviews
Sid has not received any reviews on Worksome.
Contact Sid Wheeler
Worksome removes the expensive intermediaries and gives you direct contact with relevant talent.
Create a login and get the opportunity to write to Sid directly in Worksome.
are ready to help you
and get specific bids from skilled talent in Denmark