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First class writing and research
Michael Smith
,
Glasgow, United Kingdom
Experience
Other titles
Skills
I'm offering
Hi, I'm an experienced content writer for B2B and B2C markets, and also have a passion for heritage and other cultural projects.
I have excellent research skills and pride myself in crafting the right words for each client
I have excellent research skills and pride myself in crafting the right words for each client
Markets
United Kingdom
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2017 - ?
job
Digital Copywriter
Premier Housewares.
As a member of the marketing team my core role is to produce industry-standard copy for the company's website, email campaigns, catalogues, and brochures. Liaising regularly with the sales, design, and buying departments, I ensure that all written content is brand-appropriate. I am also responsible for the creation of weekly copy workflows, and remotely manage a team of copywriters in Pakistan. Key responsibilities are as follows:
• Writing product descriptions.
• Writing editorials for industry publications.
• Writing email body and landing page copy.
• Writing website landing page copy.
• Writing catalogue copy. https://www.premierhousewares.com/interactive_catalogues
• Writing copy for National Accounts (including Wayfair, Freemans, Aldi).
• Writing copy for company catalogues and brochures.
• Managing copy for all other PR requirements.
• Ensuring tone of voice is appropriate for each of the four company brands.
• Apportioning tasks to other copywriters.
• Proofreading and verifying copy, from product descriptions to social media.
• Mentoring copywriting team in Pakistan.
• Optimisation of product titles for website.
• Lead the copy elements in company projects, liaising with stakeholders at all stages to ensure written content meets the required standard and is delivered on time.
Freelance examples
I have also participated in a variety of projects in order to broaden my writing scope. The following high-ranking links are provided to help illustrate my ability to write SEO business-to-consumer content:
https://www.plumbing-and-heating-glasgow.co.uk/
https://albadeckingandfencing.co.uk/
Previous Role - Project Co-ordinator, Paisley's Enchanted Threads.
• Writing community book based upon oral testimony and original source material.
• Creating and inputting website content. www.paisleysenchantedthreads.co.uk
• Managing volunteers in order to create an oral history archive for local deposit.
• Working with professionals to secure quality outcomes - art, website, project book.
• Liaising with various community hubs in order to disseminate project outcomes.
• Coordinating public events for the project.
Previous role - Social Historian, Paisley People's Archive
• Creating written content for the project website. www.paisleypeoplesarchive.org
• Transcribing interviews, supporting volunteers.
• Working with Steering Committee on a weekly basis, communicating developments in research and writing, listening to feedback, adapting to suit demands of the project.
• Liaising with commissioned professionals, including web developer, film-maker, and photographer in relation to historical consultancy.
• Temporarily headed day-to-day operation of project, liaising with Steering Committee, commissioned professionals, volunteers, and respondents. General office administration duties, including maintenance of digital archive collation.
• Writing product descriptions.
• Writing editorials for industry publications.
• Writing email body and landing page copy.
• Writing website landing page copy.
• Writing catalogue copy. https://www.premierhousewares.com/interactive_catalogues
• Writing copy for National Accounts (including Wayfair, Freemans, Aldi).
• Writing copy for company catalogues and brochures.
• Managing copy for all other PR requirements.
• Ensuring tone of voice is appropriate for each of the four company brands.
• Apportioning tasks to other copywriters.
• Proofreading and verifying copy, from product descriptions to social media.
• Mentoring copywriting team in Pakistan.
• Optimisation of product titles for website.
• Lead the copy elements in company projects, liaising with stakeholders at all stages to ensure written content meets the required standard and is delivered on time.
Freelance examples
I have also participated in a variety of projects in order to broaden my writing scope. The following high-ranking links are provided to help illustrate my ability to write SEO business-to-consumer content:
https://www.plumbing-and-heating-glasgow.co.uk/
https://albadeckingandfencing.co.uk/
Previous Role - Project Co-ordinator, Paisley's Enchanted Threads.
• Writing community book based upon oral testimony and original source material.
• Creating and inputting website content. www.paisleysenchantedthreads.co.uk
• Managing volunteers in order to create an oral history archive for local deposit.
• Working with professionals to secure quality outcomes - art, website, project book.
• Liaising with various community hubs in order to disseminate project outcomes.
• Coordinating public events for the project.
Previous role - Social Historian, Paisley People's Archive
• Creating written content for the project website. www.paisleypeoplesarchive.org
• Transcribing interviews, supporting volunteers.
• Working with Steering Committee on a weekly basis, communicating developments in research and writing, listening to feedback, adapting to suit demands of the project.
• Liaising with commissioned professionals, including web developer, film-maker, and photographer in relation to historical consultancy.
• Temporarily headed day-to-day operation of project, liaising with Steering Committee, commissioned professionals, volunteers, and respondents. General office administration duties, including maintenance of digital archive collation.
Proofreading, Social, Web, Office, Community, Developer, Content, Website, Sales, Movie, Pr, Marketing, Optimization, Mentoring, Copywriter, Research, Writing, Administration, Seo, Copywriting, Design, Social Media
2003 - 2007
temp
Student Awards
unknown.
Higher Education Qualifications
• Dec 2003 - Jan 2007 PhD History, GCU. Death, Mourning, and Commemoration in Nineteenth-Century Edinburgh.
• 1999 - 2003 - BA (Hons) History with Politics, First Class, GCU.
Student Awards
• Dec 2003 - Jan 2007 PhD History, GCU. Death, Mourning, and Commemoration in Nineteenth-Century Edinburgh.
• 1999 - 2003 - BA (Hons) History with Politics, First Class, GCU.
Student Awards
My education
Glasgow Caledonian University
Doctorate, N/a
Doctorate, N/a
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